Hi, I'm Princy Prabu, a junior digital marketer with 4+ years of experience supporting the execution and optimisation of digital marketing campaigns across social media, email, and web platforms. I enjoy crafting content, scheduling campaigns, and tracking performance with Google Analytics to drive engagement and results. I collaborate with cross-functional teams to conduct market research, manage website content, and implement data-driven marketing strategies to improve campaign effectiveness.

Princy Prabu

Hi, I'm Princy Prabu, a junior digital marketer with 4+ years of experience supporting the execution and optimisation of digital marketing campaigns across social media, email, and web platforms. I enjoy crafting content, scheduling campaigns, and tracking performance with Google Analytics to drive engagement and results. I collaborate with cross-functional teams to conduct market research, manage website content, and implement data-driven marketing strategies to improve campaign effectiveness.

Available to hire

Hi, I’m Princy Prabu, a junior digital marketer with 4+ years of experience supporting the execution and optimisation of digital marketing campaigns across social media, email, and web platforms. I enjoy crafting content, scheduling campaigns, and tracking performance with Google Analytics to drive engagement and results.

I collaborate with cross-functional teams to conduct market research, manage website content, and implement data-driven marketing strategies to improve campaign effectiveness.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Tamil
Fluent
Hindi
Intermediate

Work Experience

Digital Marketing Assistant at Starbake Patisseries
September 1, 2025 - January 1, 2026
Assisted in creating, scheduling, and monitoring social media campaigns across Facebook and Instagram, increasing engagement and audience reach. Developed content, including copy and basic graphic design using Canva to support digital marketing campaigns. Tracked campaign performance metrics and reported insights to improve content strategy and engagement. Managed and updated website and social media content to ensure accuracy and relevance.
Administrative Assistant at Simplyweight Clinic
June 1, 2025 - August 1, 2025
Supported email marketing campaigns and communications, contributing to improved audience engagement. Maintained CRM databases and produced reports using Excel to support performance tracking and decision-making. Conducted market research to identify trends and support marketing strategy development. Coordinated scheduling and communication to ensure timely execution of operational and marketing tasks.
Operations & Marketing Assistant at Cafè Forista
May 1, 2024 - May 1, 2025
Supported execution of digital marketing campaigns across social media and web platforms, increasing engagement by 35%. Created and managed content using Canva and CMS tools to maintain a consistent brand presence online. Monitored campaign performance and provided data-driven insights to optimise marketing effectiveness. Collaborated with team members to implement marketing strategies and improve audience reach.
Communications & Fundraising Executive at Inner Wheel Club of India
August 1, 2021 - August 1, 2023
Managed social media and email marketing campaigns, engaging 300+ stakeholders and improving outreach. Developed content, including copy and visuals to support campaigns and digital engagement. Researched audience preferences and campaign effectiveness to inform strategy. Collaborated with teams to plan and deliver campaigns aligned with organisational goals.
Retail Process Associate at Amazon
March 1, 2022 - March 1, 2023
Analysed large datasets using Excel to produce performance reports supporting operational decisions. Maintained 99%+ data accuracy across high-volume records, ensuring reliable reporting. Identified trends and supported process improvements to enhance efficiency and data quality.
Operations & Marketing Assistant at Caf´e Forista
May 1, 2024 - May 31, 2025
Supported execution of digital marketing campaigns across social media and web platforms, improving engagement. Created and managed content using Canva and CMS tools to maintain brand presence. Monitored performance and provided data-driven insights to optimise marketing strategies; collaborated with teammates to widen audience reach.

Education

MSc in International Business, 2:1 at University of Leeds
September 1, 2023 - September 1, 2024
BE in Electronics and Communication Engineering, 1st at Anna University
August 1, 2017 - July 1, 2021

Qualifications

Corporate Financing Foundation Specialty (LinkedIn Learning)
January 11, 2030 - April 7, 2026
Microsoft Office Specialist: Excel Associate (Microsoft 365 Apps)
January 11, 2030 - April 7, 2026
Project Management Fundamentals – Microsoft Learn
January 11, 2030 - April 7, 2026
Driving Business towards the Sustainable Development Goals (Coursera)
January 11, 2030 - April 7, 2026

Industry Experience

Retail, Software & Internet, Education, Professional Services, Media & Entertainment, Healthcare, Other