Available to hire
Curious and digitally driven communicator with a strong background in employer branding, creative direction, and UX design. Skilled at translating business goals into engaging digital experiences across multiple platforms.\n\nPassionate about using data, AI tools, and creative storytelling to build trust, strengthen customer journeys, and drive measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Swedish
Beginner
Work Experience
Content Creator at Mapiful
August 1, 2021 - August 1, 2021Created digital content and newsletters optimized for engagement and conversion. Supported digital marketing campaigns through performance analysis and copy adjustments. Collaborated with design and growth teams to strengthen customer retention and community building.
Designer & Digital Communicator at Universum
August 1, 2021 - October 28, 2025Led end-to-end communication and creative projects for clients including IKEA, SEB, and Traffikverket, combining strategic insight with hands-on implementation. Planned and executed multichannel campaigns (web, app, email, print) to enhance customer engagement and conversion. Collaborated cross-functionally with UX, strategy, and analytics teams to optimise messaging and user experience. Introduced AI-assisted content workflows and data-driven A/B testing to improve efficiency and personalization. Maintained consistent tone of voice and brand experience across global communication assets.
Creative Placement at The Leith Agency
August 1, 2020 - August 1, 2020Supported campaign ideation and development for national public campaigns (e.g. The Scottish Government). Assisted in producing digital and print materials under tight deadlines.
Education
Master’s in Creative Advertising at Napier University, UK
January 1, 2019 - January 1, 2020UX Design Upskill Program at Hyper Island
February 1, 2024 - November 1, 2024BA (Hons) Media & Communication at Queen Margaret University, UK
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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