Curious and digitally driven communicator with a strong background in employer branding, creative direction, and UX design. Skilled at translating business goals into engaging digital experiences across multiple platforms.\n\nPassionate about using data, AI tools, and creative storytelling to build trust, strengthen customer journeys, and drive measurable impact.

PRISLLA PATTUZZO

Curious and digitally driven communicator with a strong background in employer branding, creative direction, and UX design. Skilled at translating business goals into engaging digital experiences across multiple platforms.\n\nPassionate about using data, AI tools, and creative storytelling to build trust, strengthen customer journeys, and drive measurable impact.

Available to hire

Curious and digitally driven communicator with a strong background in employer branding, creative direction, and UX design. Skilled at translating business goals into engaging digital experiences across multiple platforms.\n\nPassionate about using data, AI tools, and creative storytelling to build trust, strengthen customer journeys, and drive measurable impact.

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Language

English
Fluent
Portuguese
Fluent
Swedish
Beginner

Work Experience

Content Creator at Mapiful
August 1, 2021 - August 1, 2021
Created digital content and newsletters optimized for engagement and conversion. Supported digital marketing campaigns through performance analysis and copy adjustments. Collaborated with design and growth teams to strengthen customer retention and community building.
Designer & Digital Communicator at Universum
August 1, 2021 - October 28, 2025
Led end-to-end communication and creative projects for clients including IKEA, SEB, and Traffikverket, combining strategic insight with hands-on implementation. Planned and executed multichannel campaigns (web, app, email, print) to enhance customer engagement and conversion. Collaborated cross-functionally with UX, strategy, and analytics teams to optimise messaging and user experience. Introduced AI-assisted content workflows and data-driven A/B testing to improve efficiency and personalization. Maintained consistent tone of voice and brand experience across global communication assets.
Creative Placement at The Leith Agency
August 1, 2020 - August 1, 2020
Supported campaign ideation and development for national public campaigns (e.g. The Scottish Government). Assisted in producing digital and print materials under tight deadlines.

Education

Master’s in Creative Advertising at Napier University, UK
January 1, 2019 - January 1, 2020
UX Design Upskill Program at Hyper Island
February 1, 2024 - November 1, 2024
BA (Hons) Media & Communication at Queen Margaret University, UK
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services