Available to hire
I am Pruthviraj Thakur, a digital marketing professional with a focus on SEM and paid media. Over the past 2.4+ years, I have managed digital campaigns for food and hospitality brands, driving ROI through keyword research, campaign optimization, and detailed reporting.
I collaborate with cross-functional teams and clients to set up tracking, optimize budgets, and deliver actionable insights. My toolkit includes Google Ads, Facebook Pixel via Google Tag Manager, Mailchimp workflows, and data-driven reporting to showcase performance and impact.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Work Experience
Senior Business Analyst (SEM) at Dentsu Media India Pvt. Ltd.
November 1, 2023 - PresentManaged digital advertising accounts in the food and hospitality sectors. Conducted in-depth keyword research and campaign optimizations to improve Google Ads performance and ROI. Coordinated with internal and external stakeholders for campaign execution. Implemented conversion tracking and Facebook Pixel setup using Google Tag Manager. Managed daily social media advertising activities, tracked performance metrics, and optimized advertising budgets. Prepared detailed performance reports on daily, weekly, monthly, and yearly bases.
Client Partner & Digital Marketing Executive at Brand Mender
September 1, 2022 - October 31, 2023Ideated, developed, executed, and monitored paid and organic campaigns aligned with client objectives. Created and managed Google Ads campaigns with keyword research, ad copy, and campaign structuring. Collaborated with internal teams and external stakeholders. Set up conversion tracking and Facebook Pixel using Google Tag Manager. Managed day-to-day social media ad operations, performance tracking, and budget monitoring. Implemented email automation workflows using Mailchimp and Mailjet. Generated campaign performance reports using Google Sheets and analytics tools.
Client Partner at Square One Media Solutions
January 1, 2021 - August 31, 2022Managed end-to-end project execution including budgeting, proposal creation, coordination, and campaign delivery. Conducted research and developed campaign strategies based on client products and services. Maintained regular communication with clients to understand and fulfill requirements.
Digital Marketing Intern at Our Lear novate Pvt. Ltd.
June 1, 2020 - July 31, 2020Managed digital marketing activities for the organization's services.
Education
Master of Business Administration (MBA) at Dr. D. Y. Patil Vidyapeeth, Pune
January 1, 2019 - December 31, 2021Bachelor of Science (Microbiology) at Dr. Babasaheb Ambedkar University, Jalna
January 1, 2017 - December 31, 2019Qualifications
Fundamentals of Digital Marketing
January 11, 2030 - April 22, 2026Google Search Ads
January 11, 2030 - April 22, 2026Google Display Ads
January 11, 2030 - April 22, 2026Google Analytics
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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