Troy Baker is a dynamic multimedia communications specialist based in Ottawa, with over 10 years of experience delivering high-impact visual storytelling and strategic communications across Canada’s public and private sectors. He specializes in video production, digital marketing, and data-driven social media management, with a proven ability to translate complex organizational goals into engaging content that builds audience engagement and brand loyalty. Troy’s career spans key federal institutions, including the Tourism Industry Association of Canada, Innovation, Science and Economic Development Canada, the Department of Justice Canada, and Transport Canada, where he led video production, executive communications, media analysis, and national social media strategy. His work has included producing flagship video assets for major national events, managing high-stakes executive messaging, and driving measurable growth in digital engagement through analytics-informed strategy.…

Troy Baker

Troy Baker is a dynamic multimedia communications specialist based in Ottawa, with over 10 years of experience delivering high-impact visual storytelling and strategic communications across Canada’s public and private sectors. He specializes in video production, digital marketing, and data-driven social media management, with a proven ability to translate complex organizational goals into engaging content that builds audience engagement and brand loyalty. Troy’s career spans key federal institutions, including the Tourism Industry Association of Canada, Innovation, Science and Economic Development Canada, the Department of Justice Canada, and Transport Canada, where he led video production, executive communications, media analysis, and national social media strategy. His work has included producing flagship video assets for major national events, managing high-stakes executive messaging, and driving measurable growth in digital engagement through analytics-informed strategy.…

Available to hire

Troy Baker is a dynamic multimedia communications specialist based in Ottawa, with over 10 years of experience delivering high-impact visual storytelling and strategic communications across Canada’s public and private sectors. He specializes in video production, digital marketing, and data-driven social media management, with a proven ability to translate complex organizational goals into engaging content that builds audience engagement and brand loyalty.

Troy’s career spans key federal institutions, including the Tourism Industry Association of Canada, Innovation, Science and Economic Development Canada, the Department of Justice Canada, and Transport Canada, where he led video production, executive communications, media analysis, and national social media strategy. His work has included producing flagship video assets for major national events, managing high-stakes executive messaging, and driving measurable growth in digital engagement through analytics-informed strategy.

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Language

English
Fluent

Work Experience

Multimedia Communications Specialist at Tourism Industry Association of Canada
July 2, 2024 - January 19, 2026
• Visual Identity: Designed high-fidelity graphics and layouts for diverse marketing collateral, including digital/print ads, brochures, and comprehensive email campaigns. • Video Production: Produced flagship video assets for major national events, including the Tourism Congress and Canadian Tourism Awards. • Data-Driven Growth: Analyzed web and social media performance data to optimize posting schedules and content strategy, increasing overall engagement. • Content Curation: Managed the end-to-end visual content pipeline for multiple social media platforms to maintain brand consistency.
Multimedia Communications Specialist at Tourism Industry/Association of Canada
July 1, 2024 - January 1, 2026
Developed visual identities and multimedia assets for national campaigns and events including National Tourism Week, National Tourism Congress and the Canadian Tourism Awards. Designed and produced print and digital publications using InDesign, including annual reports, roundtable materials and AGM documentation. Monitored and analyzed digital performance metrics using Google Analytics; managed end-to-end social media strategy and content calendars. Provided strategic guidance on brand design, digital content and social media optimization across platforms including Facebook, LinkedIn and Instagram.
Professor at Algonquin College
May 9, 2022 - Present
• Instructional Leadership: Facilitate advanced coursework in video/audio production, photography, and social media strategy for the next generation of media professionals. • Mentorship: Lead students through the complete creative lifecycle, from storytelling and recording to technical post-production editing. • Collaborative Projects: Partner with faculty and charitable clients to oversee the production of professional-grade Public Service Announcements (PSAs).
Communications Advisor at Innovation, Science and Economic Development Canada
December 1, 2021 - March 1, 2024
Provided strategic communications advice on various products created and distributed by the Assistant Deputy Minister’s Office. Created a daily package of regional news stories for the Ontario Regional Office; compiled stories from regional and national news outlets and social media channels. Drafted content for internal departmental and regional newsletters. Coordinated technical aspects for in-person and virtual news conferences. Created graphics for regional office distribution.
Communications Officer at Department of Justice Canada
February 1, 2019 - December 1, 2021
Scripted, filmed and edited video content for internal and public communications initiatives. Served as creative lead on high-profile departmental projects, including the deputy ministerial National Awards and the Government of Canada Workplace Charitable Campaign (GC WCC). Managed and moderated social media engagement across departmental, ministerial, deputy ministerial and associate ministerial accounts; developed and implemented a formal approval workflow for senior leadership social media communications; coordinated bilingual social media messaging ensuring compliance with Government of Canada standards. Produced daily media and communications briefings for senior management; drafted analytical reports on internal public opinion and employee feedback related to return-to-work policies.
Media Analyst at Transport Canada
January 1, 2018 - January 1, 2019
Analyzed media coverage and communications metrics to inform strategy and campaigns.
Programs and Delivery Officer at Natural Resources Canada
January 1, 2017 - January 1, 2018
Supported program communications and outreach materials across multiple departments.
Social Media Officer at Parks Canada
January 1, 2017 - January 1, 2017
Managed social media channels to engage audiences and support national park initiatives.
Programs and Deliver Officer at Natural Resources Canada
January 1, 2017 - January 1, 2018
Supported program delivery and communications initiatives across departmental priorities.
Public Relations Manager at Club Rush
January 1, 2016 - January 1, 2018
Public Relations Manager; developed and executed campaigns, media relations, and event promotions to boost student engagement and brand visibility.
Marketing and Communications Manager at Club Rush
January 1, 2016 - January 1, 2017
Led marketing and communications efforts, including brand development, campaigns, and event promotion.
Clerk at Department of Fisheries and Oceans
January 1, 2015 - January 1, 2015
Administrative support for communications/office operations.
Communications Officer at Infrastructure Canada
January 1, 2015 - January 1, 2015
Coordinated bilingual communications and ensured compliance with Government of Canada standards; produced internal communications materials.
Social Media Coordinator at Transport Canada
January 1, 2015 - January 1, 2017
Managed social media content calendars and engagement strategies across platforms; supported regional initiatives.
Communications Coordinator at Eurocom Corporation
January 1, 2014 - January 1, 2014
Supported corporate communications initiatives and content creation.
Marketing Manager at The Susan and Moe Team - Remax Absolute
January 1, 2014 - January 1, 2014
Led marketing campaigns, property promotions, and client communications.
Sales and Marketing Coordinator at Eurocom Corporation
January 1, 2014 - January 1, 2014
Coordinated sales and marketing activities, campaigns and outreach.
Office and Communications Manager at Re-max Absolute Realty
January 1, 2014 - January 1, 2015
Office administrator overseeing communications and client relations; supported real estate operations.
Production Assistant at Canadian Food Inspection Agency
January 1, 2013 - January 1, 2014
Assisted with production tasks and content creation for communications materials.

Education

Diploma at Algonquin College
January 1, 2012 - January 1, 2014
Public Relations (Honours Diploma) at Algonquin College
January 11, 2030 - April 1, 2026
Public Relations (Honours Diploma) at Algonquin College
January 11, 2030 - August 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Government, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Real Estate & Construction, Professional Services