Revitalized the Fair Tourism project, amplifying its mission for ethical and sustainable tourism while boosting audience engagement and impact.
- Web Designer
With 9 years of experience in digital marketing, I’ve developed a strong foundation in understanding online engagement and conversion.
With 9 years of experience in digital marketing, I’ve developed a strong foundation in understanding online engagement and conversion.
My passion lies in bringing an organization’s mission to life — turning ideas and concepts into engaging, functional digital experiences. I am fully committed to pursuing a career in communication, where I can apply my strategic storytelling expertise to build and maintain communication that is not only well reasoned but also moves people through the journey that has been thoughtfully designed.
Revitalized the Fair Tourism project, amplifying its mission for ethical and sustainable tourism while boosting audience engagement and impact.
Led a website revamp project to improve target audience engagement, align with organizational identity, and enhance search engine rankings. Acted as Editor-in-Chief to produce high-quality thought leadership content for lead generation. Conducted SEO audits and monitored website health via technical SEO. Managed web tagging with Google Tag Manager to track visitor activities and improve conversions. Collaborated across teams to align narratives, create buyer personas, and support impact-driven growth as part of grant due diligence.
Built and optimized campaign pages to boost conversions and improve user experience using GA4, GTM, and Hotjar. Conducted A/B tests to evaluate landing page content effectiveness. Collaborated with content team for clear, engaging content presentation. Managed and optimized Google Ad Grant campaigns to increase CTR and attract qualified traffic via strategic keyword and audience targeting.
Delivered full website builds and social media strategies for clients in cybersecurity, wellness, and medical AI sectors as a freelancer.
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