Available to hire
With 9 years of experience in digital marketing, I’ve developed a strong foundation in understanding online engagement and conversion.
My passion lies in bringing an organization’s mission to life — turning ideas and concepts into engaging, functional digital experiences. I am fully committed to pursuing a career in communication, where I can apply my strategic storytelling expertise to build and maintain communication that is not only well reasoned but also moves people through the journey that has been thoughtfully designed.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Advanced
Indonesian
Fluent
Work Experience
Marketing & Communication Lead at Fair Tourism
January 1, 2025 - PresentLed a website revamp project to improve target audience engagement, align with organizational identity, and enhance search engine rankings. Acted as Editor-in-Chief to produce high-quality thought leadership content for lead generation. Conducted SEO audits and monitored website health via technical SEO. Managed web tagging with Google Tag Manager to track visitor activities and improve conversions. Collaborated across teams to align narratives, create buyer personas, and support impact-driven growth as part of grant due diligence.
Web Design / Digital Marketer (Freelance) at Various Clients
January 1, 2024 - PresentDelivered full website builds and social media strategies for clients in cybersecurity, wellness, and medical AI sectors as a freelancer.
Webmaster, SEO & Conversion Specialist at Awaken Pittsburgh
December 31, 2024 - July 22, 2025Built and optimized campaign pages to boost conversions and improve user experience using GA4, GTM, and Hotjar. Conducted A/B tests to evaluate landing page content effectiveness. Collaborated with content team for clear, engaging content presentation. Managed and optimized Google Ad Grant campaigns to increase CTR and attract qualified traffic via strategic keyword and audience targeting.
Marketing Analytics at 1Password / AgileBits, Co
December 31, 2023 - July 22, 2025Analyzed marketing campaign performance using data-driven insights to optimize ROI and targeting strategies. Generated reports to support decision-making, collaborated with cross-functional teams to align marketing efforts with brand goals and product launches. Conducted market research and competitor analysis for growth opportunities. Involved in server-side tag tracking project to enhance data accuracy and attribution.
Growth Marketing Specialist at Keylocker BV
December 31, 2021 - July 22, 2025Completed growth audits to identify bottlenecks and opportunities to increase growth and conversions. Ran rapid A/B experiments on landing pages, email sequences, and pricing models resulting in a 30% increase in trial-to-paid conversions. Analyzed product usage and user journey via Google Analytics to identify friction points. Collaborated with product engineer teams to improve retention loops and reduce churn. Streamlined onboarding and campaign analytics for 100+ international partners.
Affiliate Marketing Manager at Tiqets BV
December 31, 2020 - July 22, 2025Managed and scaled the global affiliate program, achieving 40% YoY revenue growth via partner enablement and CRO. Launched localized affiliate campaigns across APAC markets increasing conversion rates and partner engagement by 25%. Streamlined onboarding and analytics for 100+ international partners. Partnered with developers and legal on partnership tools and compliance.
Country Manager at Global Savings Group (now Atolls)
December 31, 2017 - July 22, 2025Led the launch and growth of Flipit Indonesia, establishing it as the local leading coupon platform. Achieved 100% YoY organic traffic growth via localized SEO, strategic content planning, and outreach. Built and maintained major affiliate relationships doubling partner count within one year. Conducted competitor research and market localization to maintain market dominance. Led a team of six ensuring productivity and team happiness.
Education
Bachelor's Degree at PPM School of Management, Jakarta, Indonesia
January 1, 2005 - December 31, 2009MSc in Communications Sciences at Tilburg University
January 11, 2030 - December 22, 2025Bachelor in Business Management at Indonesia
January 11, 2030 - December 22, 2025Growth Tribe Business Analytics at Growth Tribe
January 11, 2030 - December 22, 2025Growth Tribe Conversion Rate Optimization at Growth Tribe
January 11, 2030 - December 22, 2025Udemy Complete Course on CRO at Udemy
January 11, 2030 - December 22, 2025Udemy Growth Hacker SMM at Udemy
January 11, 2030 - December 22, 2025Qualifications
Conversion Rate Optimization
January 1, 2023 - December 31, 2023Complete Course on CRO by Ruben de Boer
January 1, 2023 - December 31, 2023Business Analytics
January 1, 2023 - December 31, 2023Growth Hacker
January 1, 2020 - December 31, 2020Google Ads Certification
January 1, 2019 - December 31, 2019Google Analytics certification
January 1, 2014 - December 31, 2014Industry Experience
Software & Internet, Retail, Healthcare, Non-Profit Organization, Professional Services, Travel & Hospitality, Media & Entertainment, Education
Revitalized the Fair Tourism project, amplifying its mission for ethical and sustainable tourism while boosting audience engagement and impact.
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