Hi, I’m Purity Morara—a Social Media Manager and Digital Marketer who helps brands grow vibrant, engaged communities. I’ve built and scaled social media presence across Instagram, TikTok, Facebook, and LinkedIn through original content strategies, data-driven analytics, and authentic storytelling. I’ve founded PureAura and Ymora Wellness to fuse beauty, wellness, and performance marketing into services that connect with people and drive measurable results. I’m passionate about blending the analytical mindset of a performance marketer with the aesthetic eye of a trained beauty professional. I love turning ideas into engaging campaigns, creating signature content, and collaborating with brands to tell stories that matter. I’m currently focused on growing brands online, delivering skincare and wellness solutions, and sharing practical AI-enabled approaches for modern worlds.

Purity Morara

Hi, I’m Purity Morara—a Social Media Manager and Digital Marketer who helps brands grow vibrant, engaged communities. I’ve built and scaled social media presence across Instagram, TikTok, Facebook, and LinkedIn through original content strategies, data-driven analytics, and authentic storytelling. I’ve founded PureAura and Ymora Wellness to fuse beauty, wellness, and performance marketing into services that connect with people and drive measurable results. I’m passionate about blending the analytical mindset of a performance marketer with the aesthetic eye of a trained beauty professional. I love turning ideas into engaging campaigns, creating signature content, and collaborating with brands to tell stories that matter. I’m currently focused on growing brands online, delivering skincare and wellness solutions, and sharing practical AI-enabled approaches for modern worlds.

Available to hire

Hi, I’m Purity Morara—a Social Media Manager and Digital Marketer who helps brands grow vibrant, engaged communities. I’ve built and scaled social media presence across Instagram, TikTok, Facebook, and LinkedIn through original content strategies, data-driven analytics, and authentic storytelling. I’ve founded PureAura and Ymora Wellness to fuse beauty, wellness, and performance marketing into services that connect with people and drive measurable results.

I’m passionate about blending the analytical mindset of a performance marketer with the aesthetic eye of a trained beauty professional. I love turning ideas into engaging campaigns, creating signature content, and collaborating with brands to tell stories that matter. I’m currently focused on growing brands online, delivering skincare and wellness solutions, and sharing practical AI-enabled approaches for modern worlds.

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Language

English
Fluent
Swahili
Fluent

Work Experience

Founder & Social Media Manager at Pure Aura
January 1, 2024 - Present
Built Pure Aura from zero across Instagram, TikTok and Facebook through original content strategy and community engagement; grew LinkedIn organically; developed content calendars, reels, captions and brand storytelling; tracked performance metrics and launched a digital Acne Clearing Guide; positioned as a dual-expertise beauty professional and performance marketer.
Founder & Social Media Manager at Ymora Wellness
January 1, 2024 - Present
Founded Ymora Wellness as the professional beauty and wellness arm of the Pure Aura brand; delivered personalized skincare consultations and mobile wellness services by appointment.

Education

Higher Diploma at Ashley's Hair and Beauty Academy
October 13, 2021 - September 22, 2022

Qualifications

Certified by SkinCeuticals
January 11, 2030 - June 5, 2026
Certified by CeraVe
January 11, 2030 - June 5, 2026
Energy-based Devices: Skin Mechanisms, Antioxidants & Post-procedure Care (Invivox)
April 1, 2026 - June 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Healthcare, Software & Internet