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I’m a social media manager and digital marketer who turns beauty, skincare, and wellness brands into real online presence—built on strategy, clear messaging, and measurable results. Trained in beauty therapy and skincare education, I combine product understanding with platform expertise so my content supports both engagement and sales, especially for melanated and trust-based skin-care audiences. I’ve led end-to-end campaigns across organic growth, paid ads, influencer partnerships, and lead-to-sale funnels. In one example, I generated 1,000 leads and drove 374 sales in a single month from a reworked paid campaign, and I’ve supported community and affiliate programs that tracked sign-ups, enrollments, and performance across multiple roles—always with ROI reporting and conversion-focused content planning.…I’m a social media manager and digital marketer who turns beauty, skincare, and wellness brands into real online presence—built on strategy, clear messaging, and measurable results. Trained in beauty therapy and skincare education, I combine product understanding with platform expertise so my content supports both engagement and sales, especially for melanated and trust-based skin-care audiences. I’ve led end-to-end campaigns across organic growth, paid ads, influencer partnerships, and lead-to-sale funnels. In one example, I generated 1,000 leads and drove 374 sales in a single month from a reworked paid campaign, and I’ve supported community and affiliate programs that tracked sign-ups, enrollments, and performance across multiple roles—always with ROI reporting and conversion-focused content planning.

Purity Morara

Social Media Manager, Digital Marketer, Community Manager

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I’m a social media manager and digital marketer who turns beauty, skincare, and wellness brands into real online presence—built on strategy, clear messaging, and measurable results. Trained in beauty therapy and skincare education, I combine product understanding with platform expertise so my content supports both engagement and sales, especially for melanated and trust-based skin-care audiences. I’ve led end-to-end campaigns across organic growth, paid ads, influencer partnerships, and lead-to-sale funnels. In one example, I generated 1,000 leads and drove 374 sales in a single month from a reworked paid campaign, and I’ve supported community and affiliate programs that tracked sign-ups, enrollments, and performance across multiple roles—always with ROI reporting and conversion-focused content planning.…I’m a social media manager and digital marketer who turns beauty, skincare, and wellness brands into real online presence—built on strategy, clear messaging, and measurable results. Trained in beauty therapy and skincare education, I combine product understanding with platform expertise so my content supports both engagement and sales, especially for melanated and trust-based skin-care audiences. I’ve led end-to-end campaigns across organic growth, paid ads, influencer partnerships, and lead-to-sale funnels. In one example, I generated 1,000 leads and drove 374 sales in a single month from a reworked paid campaign, and I’ve supported community and affiliate programs that tracked sign-ups, enrollments, and performance across multiple roles—always with ROI reporting and conversion-focused content planning.

Available to hire

I’m a social media manager and digital marketer who turns beauty, skincare, and wellness brands into real online presence—built on strategy, clear messaging, and measurable results. Trained in beauty therapy and skincare education, I combine product understanding with platform expertise so my content supports both engagement and sales, especially for melanated and trust-based skin-care audiences.

I’ve led end-to-end campaigns across organic growth, paid ads, influencer partnerships, and lead-to-sale funnels. In one example, I generated 1,000 leads and drove 374 sales in a single month from a reworked paid campaign, and I’ve supported community and affiliate programs that tracked sign-ups, enrollments, and performance across multiple roles—always with ROI reporting and conversion-focused content planning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

SEO Copywriting

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Community & Affiliate Marketing Lead at Better of Service Advertising Agency

September 11, 2026 - Present

Building and managing a learner-focused community that connects people with opportunities to learn new skills and upskill existing ones through Bossa’s online courses. Focus areas: - Community building and WhatsApp community management - Learner acquisition and onboarding - Affiliate marketing and referral-based lead generation - Promoting accessible skills-development opportunities - Guiding prospective learners through course registration - Supporting learners within the community - Driving awareness and conversions through social media and digital channels - Tracking registrations, certifications and campaign performance Current objective: Build a strong learning community, increase course participation, and create measurable results through community-led and affiliate marketing.

Social Media Manager (Intern) at Better of Service Advertising Agency

September 5, 2025 - October 31, 2025

•Supported student enrolment campaigns for Bossa through strategic content creation and social media management. •Increased Instagram followers by 88% through targeted and engaging content. •Analyse weekly and monthly performance using Google Analytics & Meta Business Suite. •Grow Facebook page performance by 200% and improved engagement by 265%.

Artificial Intelligence Specialist at Elite Global

September 1, 2024 - August 29, 2025

Delivered foundational AI education in a structured short-term program, simplifying complex concepts into practical, beginner-friendly learning. Focus areas: •AI literacy & digital skills training. •Simplifying emerging tech concepts for learners. •Guided foundational understanding of AI applications. •Supported interactive, applied learning experiences.

Student Ambassador at Elite Global

August 18, 2024 - December 12, 2024

Represented Elite Global AI's digital marketing programme to prospective students while completing the course myself. •Promoted the programme within my personal network, referring and inviting new students to join. •Served as a point of contact for fellow students, supporting onboarding and answering questions in group chats. •Created content sharing my own experience in the programme to give prospective students an authentic view of what to expect.

Student Representative at Elite Global

August 18, 2024 - December 12, 2024

Promoted Elite Global AI’s flagship digital marketing program across global personal and professional networks.

Founder at Ymora Wellness

March 1, 2024 - Present

- Launched Ymora Wellness as PureAura's professional beauty and wellness services arm, the sales and services side of the brand, offering massage, skincare, and makeup services and product sales to a growing client base.

Social Media Manager at AfriRecruit (Scotland, UK) (remote)

May 1, 2023 - May 28, 2026

Grew the company's social media account to 1,000+ followers within 3 days through consistent posting and active community management. •Generated 20+ qualified leads for study and work opportunities in Europe by directly engaging the audience replying to comments and DMs rather than just posting and waiting. •Managed day-to-day content posting alongside real-time audience engagement, turning followers into people actively interested in AfriRecruit's opportunities.

Social Media Manager at PureAura (Personal Brand)

January 1, 2023 - Present

•Architect and execute comprehensive end-to-end social media strategies for international businesses and personal brands, operating entirely remotely. • Design custom content frameworks across Instagram, Facebook, and TikTok, aligning every content initiative directly with measurable commercial metrics. • Write tailored brand messaging, educational copy, and high-converting captions for trust-based industries including skincare, aesthetics, and wellness. • Analyse cross-platform performance data to refine content direction and deliver detailed ROI performance reports to stakeholders. • Manage end-to-end social media strategy for businesses and personal brands across Africa and internationally, working fully remote. • Plan and execute content strategy across Instagram, Facebook and TikTok, tying each platform's content to a specific business goal rather than posting for activity's sake. • Write brand voice, messaging and captions that position clients as credible and trustworthy, particularly for education-driven, trust-based industries like skincare and wellness. • Track performance analytics to guide content decisions and report results back to clients. • Executed an end-to-end influencer partnership campaign for a client retail brand, sourcing and onboarding influencers, negotiating partnership terms, and structuring the campaign around reach and sales targets, delivering rapid growth within the first six months.