Available to hire
Hi, I’m Tracy Weeks. In 1997, I graduated with a Bachelor of Arts degree in Graphic Information Design from the Falmouth School of Art and Design in Cornwall.
I have been working as a Graphic Designer ever since and now have over 28 years of creative experience. I spent many years working for design agencies and in-house, specialising in marketing and advertising, before I decided to do my own thing. My roots are firmly planted in the south of England, although I have clients all across the UK, Europe and the USA.
Purplelily Design was established in November 2005 to provide a creative name for my freelance design work. The name came from my passion for colour and form, a love of flowers and nature, as well as the finer details that make a difference, the care and attention given to clients. All part of Purplelily Designs’ unique DNA.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Graphic Designer at Purplelily Design
January 1, 2005 - PresentManage projects from start to finish, ensuring delivery on time and within budget while maintaining outstanding quality. Responsibilities include new business development, strategy advice, marketing campaign creation, social media management, copywriting, proofreading, print management and supplier liaison, and administrative tasks. Designed advertising, AGM materials, banner stands and exhibition graphics, book cover design, brochures, corporate literature and reports, emails, flyers, information graphics, leaflets, logos and brand identity, social media campaigns, and websites. Clients in America, Germany, Holland, Spain and Sweden as well as the UK.
Retail Marketing Design Executive at eFlorist
January 1, 2015 - September 11, 2025Conceptualised and executed weekly marketing campaigns for member florists, managing processes from start to finish, including copywriting. Designed advertisements for online and offline use, banners for online and offline use, emails, point-of-sale counter cards and posters, while monitoring campaign effectiveness through analytics. Print management and supplier liaison. Redesigned the reception area to enhance visitor experience.
Graphics Officer (Part-time) at New Forest National Park Authority
January 1, 2014 - September 11, 2025Developed social media, marketing and PR concepts while collaborating with various departments. Print management and supplier liaison. Designed an ancient tree leaflet, a hedgerow leaflet, corporate partnership banners, information graphics for the annual report, corporate folder and several community wildlife reports.
Creative Services Specialist at Friends Life
January 1, 2014 - September 11, 2025Designed financial services marketing materials within brand guidelines for UK and Hong Kong clients. Produced accurate, time-sensitive Auto-Enrolment and Retail Distribution Review literature. Redesigned the annuity application form to be more accessible for end-users.
Graphic Designer (Part-time) at HHC Lewis PR & Advertising
January 1, 2009 - September 11, 2025Designed recruitment advertising for press, leaflets, corporate literature. Clients included Emerson Process Management, Cognis UK and The National Society of Epilepsy.
Studio Co-ordinator (Part-time) at University of Winchester
January 1, 2008 - September 11, 2025Managed small team of designers within the Student Recruitment and Marketing department. Ensured workflow and deadlines, liaised with internal stakeholders, brand guardian, print management, supplier liaison, creative direction for photoshoots. Designed newsletters, graduation literature, advertising and the University of Winchester prospectus.
Graphic Designer at Lawton Communications Group
January 1, 2005 - September 11, 2025Designed recruitment advertising for print, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, visuals for pitches and newsletters. Clients included IBM, NHS, RNLI, Southampton City Council, Wessex Heartbeat, Zurich. Won creative pitches for Brighton & Hove City Council and Celebrity Cruise.
Graphic Designer at Rufus Stone Design/5 Core Group
January 1, 2002 - September 11, 2025Designed point-of-sale, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, magazines and newsletters. Clients included Baxter Healthcare, Donnington Valley Golf Club, Spa & Vineyard, High & Mighty and Honda UK.
Graphic Designer at Kokoro Design Consultants
January 1, 1999 - September 11, 2025Produced marketing campaigns, conceptual designs for pitches and presentations, corporate literature and advertising for print.
Freelance at Purplelily Design
January 1, 2005 - PresentFreelance design studio owner delivering end-to-end design and marketing services. Responsibilities include project management, new business development, strategy advice, marketing campaigns, social media management, copywriting and proofreading, print management and supplier liaison. Created advertising, AGM materials, exhibition graphics, book covers, brochures, reports, emails, flyers, leaflets, logos and brand identities, and websites for clients in education, theatre, SMEs, and charity sectors.
Retail Marketing Design Executive at eFlorist
January 1, 2014 - January 1, 2015Conceptualised and executed weekly marketing campaigns for member florists, managing processes from start to finish, including copywriting. Designed advertisements for online and offline use, banners, emails, point-of-sale materials and posters; monitored campaign effectiveness and handled print management and supplier liaison. Redesigned the reception area to enhance visitor experience.
Graphics Officer (Part-time) at New Forest National Park Authority
January 1, 2013 - January 1, 2014Developed social media, marketing and PR concepts in collaboration with multiple departments. Managed print and liaised with suppliers. Designed ancient tree leaflets, hedgerow leaflets, corporate partnership banners, information graphics for the annual report, corporate folder and several community wildlife reports.
Creative Services Specialist at Friends Life
January 1, 2011 - January 1, 2014Designed financial services marketing materials within brand guidelines for UK and Hong Kong clients. Produced Auto-Enrolment and Retail Distribution Review literature. Redesigned the annuity application form to improve accessibility for end-users.
Graphic Designer (Part-time) at HHC Lewis PR & Advertising
January 1, 2008 - January 1, 2009Designed recruitment advertising for press, leaflets and corporate literature. Clients included Emerson Process Management, Cognis UK and The National Society of Epilepsy.
Studio Co-ordinator (Part-time) at University of Winchester
January 1, 2007 - January 1, 2008Managed small team of designers within the Student Recruitment and Marketing department. Ensured workflow and deadlines, liaised with internal stakeholders, brand guardian, print management, supplier liaison, creative direction for photoshoots. Designed newsletters, graduation literature, advertising and the University prospectus.
Graphic Designer at Lawton Communications Group
January 1, 2002 - January 1, 2005Designed recruitment advertising for print, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, visuals for pitches and newsletters. Clients included IBM, NHS, RNLI, Southampton City Council, Wessex Heartbeat, Zurich. Won pitches for Brighton & Hove City Council and Celebrity Cruise.
Graphic Designer at Rufus Stone Design/5 Core Group
January 1, 1999 - January 1, 2002Designed point-of-sale, logo design, brand identity and guidelines, banner stands, leaflets, corporate literature, direct mail, magazines and newsletters. Clients included Baxter Healthcare, Donnington Valley Golf Club, Spa & Vineyard, High & Mighty and Honda UK.
Graphic Designer at Kokoro Design Consultants
January 1, 1998 - January 1, 1999Produced marketing campaigns, conceptual designs for pitches and presentations, corporate literature and advertising for print.
Education
GCSEs at Stonehenge School
January 1, 1985 - January 1, 1990A Level Art, Preliminary Course, BTEC ND Graphic Design at Salisbury College of Art
January 1, 1990 - January 1, 1993BA (Hons) Graphic Information Design at Falmouth College of Arts
January 1, 1993 - January 1, 1997GCSEs at Stonehenge School
January 1, 1985 - January 1, 1990A Level Art, Preliminary Course, BTEC ND Graphic Design at Salisbury College of Art
January 1, 1990 - January 1, 1993BA (Hons) Graphic Information Design at Falmouth College of Arts
January 1, 1993 - January 1, 1997GCSEs at Stonehenge School, Wiltshire
January 1, 1985 - January 1, 1990A Level Art; Preliminary Course; BTEC ND Graphic Design at Salisbury College of Art, Wiltshire
January 1, 1990 - January 1, 1993BA (Hons) Graphic Information Design at Falmouth College of Arts, Cornwall
January 1, 1993 - January 1, 1997Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Government, Non-Profit Organization, Other
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