am a results-driven Performance Marketing Specialist with expertise in developing, executing, and optimizing digital campaigns across platforms such as Google Ads, Meta Ads, and programmatic networks. With a strong focus on ROI and data-driven strategies, I help businesses scale their online presence, acquire high-quality leads, and maximize revenue. Skilled in audience targeting, conversion rate optimization, and analytics, I combine creativity with performance metrics to deliver measurable growth. Passionate about leveraging the latest tools and trends in digital marketing, I thrive in fast-paced environments where strategy meets execution. Key Skills: Paid Social & Search Advertising (Meta, Google, LinkedIn) Campaign Strategy & Optimization Analytics & Performance Tracking (Google Analytics, Data Studio) Conversion Rate Optimization (CRO) Audience Segmentation & Targeting Budget Management & ROI Analysis

Qadder Shahid

am a results-driven Performance Marketing Specialist with expertise in developing, executing, and optimizing digital campaigns across platforms such as Google Ads, Meta Ads, and programmatic networks. With a strong focus on ROI and data-driven strategies, I help businesses scale their online presence, acquire high-quality leads, and maximize revenue. Skilled in audience targeting, conversion rate optimization, and analytics, I combine creativity with performance metrics to deliver measurable growth. Passionate about leveraging the latest tools and trends in digital marketing, I thrive in fast-paced environments where strategy meets execution. Key Skills: Paid Social & Search Advertising (Meta, Google, LinkedIn) Campaign Strategy & Optimization Analytics & Performance Tracking (Google Analytics, Data Studio) Conversion Rate Optimization (CRO) Audience Segmentation & Targeting Budget Management & ROI Analysis

Available to hire

am a results-driven Performance Marketing Specialist with expertise in developing, executing, and optimizing digital campaigns across platforms such as Google Ads, Meta Ads, and programmatic networks. With a strong focus on ROI and data-driven strategies, I help businesses scale their online presence, acquire high-quality leads, and maximize revenue. Skilled in audience targeting, conversion rate optimization, and analytics, I combine creativity with performance metrics to deliver measurable growth. Passionate about leveraging the latest tools and trends in digital marketing, I thrive in fast-paced environments where strategy meets execution.

Key Skills:

Paid Social & Search Advertising (Meta, Google, LinkedIn)

Campaign Strategy & Optimization

Analytics & Performance Tracking (Google Analytics, Data Studio)

Conversion Rate Optimization (CRO)

Audience Segmentation & Targeting

Budget Management & ROI Analysis

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Paid Social & Google Ads Manager at Upwork
December 31, 2024 - September 10, 2025
Managed Meta and Google Ads campaigns for ecommerce clients, with monthly spend over £1M. Led end-to-end strategy, ad testing, audience segmentation, and landing-page CRO to drive conversions and ROI.
Digital Marketing Specialist at Social Ad Agency
December 31, 2023 - September 10, 2025
Led paid media campaigns for diverse ecommerce brands; managed budgets and testing, implemented Klaviyo flows and landing-page CRO to improve conversions and ROI.
Freelance Digital Marketing Specialist (Shopify & Amazon) at Upwork
December 31, 2024 - December 31, 2024
Managed end-to-end operations of a UAE-based Shopify store, including store setup, theme customization, product uploads, pricing strategy, and inventory management. Planned and executed high-ROI Meta (Facebook & Instagram) and Google Ads campaigns targeting UAE and GCC audiences. Set up and optimized Klaviyo email flows for abandoned cart recovery, welcome series, and promotional campaigns, improving email revenue. Handled daily order fulfillment, customer support coordination, and return/refund processes. Conducted regular CRO and A/B testing to improve product page conversion rates and reduce bounce rate.
Paid Social & Google Ads Manager at Social Ad Agency
December 31, 2023 - December 31, 2023
Managed Meta and Google Ads campaigns exceeding £1M monthly spend, executing end-to-end strategies for eCommerce clients. Conducted audience research, ad testing, landing page alignment, and weekly performance reports.

Education

Bachelor's in Information Technology at University of Management and Technology, Gujranwala
January 11, 2030 - September 10, 2025
Bachelors in Information Technology at UMT - University of Management and Technology, Gujranwala
January 11, 2030 - November 20, 2025

Qualifications

Meta Certified Marketing Pro
January 11, 2030 - September 10, 2025
Digital Marketing Certification
January 11, 2030 - September 10, 2025
HubSpot Academy Inbound Marketing Certification
January 11, 2030 - September 10, 2025
HubSpot Academy Email Marketing Certification
January 11, 2030 - September 10, 2025
Meta Certified Marketing Pro
January 11, 2030 - November 20, 2025
Digital Marketing Certification
January 11, 2030 - November 20, 2025
HubSpot Academy Inbound Marketing Certification
January 11, 2030 - November 20, 2025
HubSpot Academy Email Marketing Certification
January 11, 2030 - November 20, 2025

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment