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I’m Muhammad Qadeer Sattar, a results-driven sales and merchandising professional with 1.5+ years of experience in the apparel and textile industry. I specialize in business development and key account management for US and European buyers, managing everything from product development and order execution to end-to-end supply chain coordination—so timelines, quality, and expectations are consistently met. In my current role as Sr. Manager Business Development & Merchandising at TCW Trends Inc. in Lahore, I oversee Lahore/Punjab operations and work directly with international clients like RVCA, Life is Good, ULC, and Catalyst. I act as the key bridge between buyers and manufacturing partners, handling forecasting inputs, material approvals, quality inspections, and shipping/logistics to ensure smooth delivery and strong long-term relationships.…I’m Muhammad Qadeer Sattar, a results-driven sales and merchandising professional with 1.5+ years of experience in the apparel and textile industry. I specialize in business development and key account management for US and European buyers, managing everything from product development and order execution to end-to-end supply chain coordination—so timelines, quality, and expectations are consistently met. In my current role as Sr. Manager Business Development & Merchandising at TCW Trends Inc. in Lahore, I oversee Lahore/Punjab operations and work directly with international clients like RVCA, Life is Good, ULC, and Catalyst. I act as the key bridge between buyers and manufacturing partners, handling forecasting inputs, material approvals, quality inspections, and shipping/logistics to ensure smooth delivery and strong long-term relationships.

Muhammad Qadeer Sattar

Merchandiser, Marketing Analyst, Marketing Strategist, +2

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I’m Muhammad Qadeer Sattar, a results-driven sales and merchandising professional with 1.5+ years of experience in the apparel and textile industry. I specialize in business development and key account management for US and European buyers, managing everything from product development and order execution to end-to-end supply chain coordination—so timelines, quality, and expectations are consistently met. In my current role as Sr. Manager Business Development & Merchandising at TCW Trends Inc. in Lahore, I oversee Lahore/Punjab operations and work directly with international clients like RVCA, Life is Good, ULC, and Catalyst. I act as the key bridge between buyers and manufacturing partners, handling forecasting inputs, material approvals, quality inspections, and shipping/logistics to ensure smooth delivery and strong long-term relationships.…I’m Muhammad Qadeer Sattar, a results-driven sales and merchandising professional with 1.5+ years of experience in the apparel and textile industry. I specialize in business development and key account management for US and European buyers, managing everything from product development and order execution to end-to-end supply chain coordination—so timelines, quality, and expectations are consistently met. In my current role as Sr. Manager Business Development & Merchandising at TCW Trends Inc. in Lahore, I oversee Lahore/Punjab operations and work directly with international clients like RVCA, Life is Good, ULC, and Catalyst. I act as the key bridge between buyers and manufacturing partners, handling forecasting inputs, material approvals, quality inspections, and shipping/logistics to ensure smooth delivery and strong long-term relationships.

Available to hire

I’m Muhammad Qadeer Sattar, a results-driven sales and merchandising professional with 1.5+ years of experience in the apparel and textile industry. I specialize in business development and key account management for US and European buyers, managing everything from product development and order execution to end-to-end supply chain coordination—so timelines, quality, and expectations are consistently met.

In my current role as Sr. Manager Business Development & Merchandising at TCW Trends Inc. in Lahore, I oversee Lahore/Punjab operations and work directly with international clients like RVCA, Life is Good, ULC, and Catalyst. I act as the key bridge between buyers and manufacturing partners, handling forecasting inputs, material approvals, quality inspections, and shipping/logistics to ensure smooth delivery and strong long-term relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Sr. Manager Business Development & Merchandising (Officer-in-Charge Lahore/Punjab) at TCW Trends Inc., Lahore, Pakistan

December 1, 2025 - Present

Serve as officer-in-charge for Lahore/Punjab operations, reporting directly to the CEO in the USA. Manage key US clients including RVCA, Life is Good, ULC, and Catalyst. Coordinate order forecasting inputs, material approvals, quality assurance/testing/inspections, and manage the complete shipping and logistics process. Act as the primary intermediary between international buyers and manufacturing partners to ensure flawless order execution and smooth delivery from development through logistics.

Deputy Manager Sales & Marketing at Interloop, Faisalabad, Pakistan

February 1, 2024 - Present

Led new business development initiatives for one of Pakistan’s largest vertically integrated apparel manufacturers. Developed and onboarded Next as a key strategic account. Expanded the customer portfolio by working with international brands including Decathlon, ASDA, Gymshark, Pepe Jeans, and others. Owned new client acquisition, product development coordination, pricing negotiations, and long-term relationship building with major global buyers.

Manager Marketing & Merchandising at TCW Trends Inc., Lahore, Pakistan

May 1, 2023 - January 31, 2024

Managed marketing and merchandising activities for apparel business with a focus on supporting product development and order execution. Coordinated with internal costing/procurement teams and customer requirements to help ensure timely execution and alignment with buyer expectations throughout the development and commercial stages.

Deputy Manager Marketing & Merchandising at Masood Textile Mills Ltd, Faisalabad, Pakistan

December 1, 2016 - April 30, 2023

Managed European and US key accounts including Mango, C&A, LIDL, BOOHOO, Matalan, JCPenney, and Walmart. Directed annual sales of about USD 2 million and expanded product lines by collaborating with R&D teams. Focused on new customer development and timely execution of new developments, ensuring orders and product requirements moved smoothly through internal teams and into buyer delivery timelines.

Assistant Manager Marketing & Merchandising at Baleno Readymade Gar. & Tex. LLC, Al-Zarqa, Jordan

June 1, 2013 - November 30, 2016

Managed about USD 10 million in annual sales with major US clients including Under Armour, JCPenney, Macy’s, and Weatherproof. Handled both FOB and CMT orders, including factory onboarding, material procurement coordination, and logistics planning/execution to support shipment readiness and buyer requirements.

Senior Merchandiser / Assistant Manager Marketing & Merchandising at Masood Textile Mills Ltd, Faisalabad, Pakistan

July 1, 2011 - June 30, 2013

Coordinated product development and order execution with customers and regional offices. Managed customer portals and worked closely with costing and procurement teams to support commercialization and operational readiness for production and delivery.