I’m a social media and digital marketing professional with 6+ years of experience managing high-traffic brand presence across Meta, YouTube, and emerging platforms. I build end-to-end social media strategies—planning content calendars, running performance-driven ad campaigns, and using audience and engagement insights to continuously improve results. I’ve grown and managed large multi-platform audiences (500K+ subscribers) by producing algorithm-optimized short-form video content and coordinating live programming with stakeholders and guests. My work also includes community management, social listening, performance reporting, and hands-on content/video production using tools like Adobe Premiere Pro and After Effects, along with audience targeting and optimization through Meta Business Suite and YouTube Analytics.…

Qaisar Abbas Khan

I’m a social media and digital marketing professional with 6+ years of experience managing high-traffic brand presence across Meta, YouTube, and emerging platforms. I build end-to-end social media strategies—planning content calendars, running performance-driven ad campaigns, and using audience and engagement insights to continuously improve results. I’ve grown and managed large multi-platform audiences (500K+ subscribers) by producing algorithm-optimized short-form video content and coordinating live programming with stakeholders and guests. My work also includes community management, social listening, performance reporting, and hands-on content/video production using tools like Adobe Premiere Pro and After Effects, along with audience targeting and optimization through Meta Business Suite and YouTube Analytics.…

Available to hire

I’m a social media and digital marketing professional with 6+ years of experience managing high-traffic brand presence across Meta, YouTube, and emerging platforms. I build end-to-end social media strategies—planning content calendars, running performance-driven ad campaigns, and using audience and engagement insights to continuously improve results.

I’ve grown and managed large multi-platform audiences (500K+ subscribers) by producing algorithm-optimized short-form video content and coordinating live programming with stakeholders and guests. My work also includes community management, social listening, performance reporting, and hands-on content/video production using tools like Adobe Premiere Pro and After Effects, along with audience targeting and optimization through Meta Business Suite and YouTube Analytics.

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Language

English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Social Media Executive (Part-Time) at Dunya News (Pakistan)
July 1, 2021 - Present
Worked as a social media executive and media research analyst, supporting content and engagement activities and helping interpret audience and content performance to guide improvements.
Social Media Executive (Part-Time) at Lahore Sports Social Media Research Analyst
July 1, 2021 - Present
Handled part-time social media research and analysis for sports media branding and content planning, supporting insights and execution.
Social Media Manager at Naya Daur TV
July 1, 2020 - October 11, 2025
Content creation, video editing, social media management, audience analysis, and on-screen news support.
Research Analyst (Elections 2018) at Dunya News
December 31, 2018 - October 11, 2025
Research activities for election coverage, module creation, social media handling, and on-screen news support (part-time).
Subject Teacher for Grade IX & X at International Islamic University Schools
July 31, 2018 - October 11, 2025
Teaching English and Pakistan Studies across grades IX & X.
Social Media Manager at Lahore Sports (Social Media)
February 1, 2018 - January 20, 2020
Supported ongoing sports-focused social media activities including content support, research, and audience engagement for brand visibility and growth.

Education

BS Media and Communication at University of Management and Technology
September 1, 2015 - January 1, 2020

Qualifications

Dean's Merit Award (for securing SC PA over 3.70/4 in four semesters)
January 11, 2030 - October 11, 2025
Best Internship Certificate from Dunya News Network
September 1, 2015 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications