Available to hire
I am a Principal UX/UI Designer and Product Strategy Consultant with over a decade of experience shaping enterprise SaaS and consumer platforms. I lead with user research, craft scalable design systems, and translate complex business requirements into intuitive digital experiences. I’m open to remote work or relocation worldwide.
I collaborate across product, engineering, and operations to deliver user-centered, measurable outcomes. My track record includes reducing user drop-offs, boosting cross-team efficiency, and guiding product strategy from discovery to delivery through data-informed decisions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Principal UX & UI Consultant at Zones, LLC
March 1, 2023 - PresentLed UX for a B2B eCommerce and provisioning system supporting enterprise-scale procurement of IT hardware, software, and services. Designed admin tools, procurement dashboards, and multi-step workflows for IT teams and purchasing managers, streamlining complex transactions and license allocations across departments. Improved key flows like quote configuration, checkout, and license delivery, resulting in faster task completion and fewer user errors. Collaborated closely with CX research to test early designs with technical users and resolve usability issues ahead of release. Championed accessibility and consistency across the platform, contributing to higher enterprise client satisfaction. Utilized structured component libraries in Figma to speed up design-to-engineering handoff and reduce rework.
Principal UX & UI Designer at Systems Limited
March 1, 2023 - September 5, 2025Led UX for enterprise SaaS and eCommerce platforms in telecom and finance sectors, focusing on product ordering portals, admin dashboards, and service management tools for internal teams and external customers. Designed transactional flows including product configuration, account-level pricing, and multi-user checkout, simplifying workflows and reducing user errors. Built responsive UI systems supporting diverse roles across sales, billing, and provisioning, improving team alignment and reducing repetitive redesign. Translated complex business logic into clear navigable user journeys, especially for first-time users and internal support teams. Conducted prototyping workshops and stakeholder reviews to enhance design clarity and decision-making. Mentored junior designers on managing complexity through structured feedback and stakeholder communication.
Lead UX Designer at Systems Limited
December 1, 2021 - September 5, 2025Designed and delivered UX for enterprise dashboards, admin tools, and customer portals across telecom, banking, and energy sectors on web and mobile platforms. Worked on internal systems and client-facing experiences for account setup, service activation, online payments, and billing history, supporting eCommerce and post-sale service flows. Built and maintained reusable UI libraries and scalable layout patterns, improving design review efficiency and reducing handoff friction with development teams. Collaborated with product managers and engineers to define multi-role workflows across agent portals, finance dashboards, and enterprise user onboarding. Designed responsive systems adapting well across screen sizes and departments, improving consistency and reducing duplication in future feature releases. Supported over six product launches from concept to delivery, using prototypes and stakeholder reviews to clarify early design decisions and align cross-functional teams.
Senior UX Designer at Intech Automation Intelligence
September 1, 2017 - September 5, 2025Designed UX for industrial B2B platforms and eCommerce portals, focusing on ordering, inventory, and transactional workflows for automation products and spare parts. Created UI solutions tailored for global users across Americas, EU, and MENA, supporting localization needs such as currencies, languages, and region-specific product structures. Refined key commerce flows like quote-to-order, part reordering, and component matching, reducing buyer friction and improving clarity during complex purchases. Developed responsive mobile tools used by field technicians and procurement teams, aiding shorter on-site ordering times during real-world testing. Delivered implementation-ready wireframes, interaction flows, and visual assets for both eCommerce and internal administrative users. Worked closely with engineering and business teams to ensure pricing logic, catalog structures, and compliance requirements were accurately reflected in final interface behavior.
UX Designer at Maavra Tech
July 1, 2014 - September 5, 2025Redesigned web and mobile interfaces, resulting in an approximate 8% boost in customer retention through improved usability and responsive design. Led workshops with stakeholders to define design goals and align with business strategy. Conducted user research and integrated testing insights into iterative UI design cycles. Partnered with the technical director to deliver scalable, cross-browser compatible website structures.
Principal UX Consultant at Zones LLC
March 1, 2023 - PresentLed UX strategy for enterprise digital platforms, achieving 25% increase in user satisfaction and 40% improvement in product usability. Directed cross-functional teams of designers, developers, and product managers, improving delivery efficiency by 20-35%. Established comprehensive UX frameworks and accessibility standards, resulting in 15% improvement in customer retention. Delivered end-to-end design solutions including workshops, personas, journey maps, wireframes, and interactive prototypes. Reduced time-to-market by 20% through streamlined design processes and stakeholder collaboration. Drove 30% growth in user engagement through data-informed design improvements.
UX Consultant at Systems Ltd
March 31, 2023 - October 11, 2025Led UX strategy for enterprise digital platforms, focusing on user research, journey optimization, and cross-functional collaboration to deliver scalable solutions.
UX Consultant at Systems Ltd
February 28, 2021 - October 11, 2025Led UX design for web and mobile solutions, focusing on stakeholder alignment and user journey optimization. Collaborated with CX, product, and engineering teams to solve complex design challenges and deliver scalable solutions. Conducted competitor research and usability testing to inform design decisions and validate concepts.
UX/UI Advisory Designer at Systems Ltd
June 30, 2019 - October 11, 2025Designed mobile-first applications with focus on performance optimization, achieving 25% increase in app adoption. Delivered UX initiatives from concept to prototype, working closely with product and research teams. Implemented responsive design principles ensuring seamless cross-platform experiences.
Senior UX Designer at Intech Automation Intelligence
September 30, 2017 - October 11, 2025Increased user engagement by 30% through strategic app design and comprehensive UI/UX improvements. Enhanced market presence by 30% through integrated branding and user experience strategies. Led design requirements gathering with clients, ensuring alignment between business goals and user needs. Designed mobile applications for iOS and Android with emphasis on performance and user engagement. Created comprehensive design deliverables including wireframes, mockups, and design specifications.
UX Designer at Maavra Tech
July 31, 2014 - October 11, 2025Improved customer retention by 15% through enhanced web and mobile user experiences. Conducted stakeholder workshops to gather requirements and define design objectives. Designed responsive web and mobile interfaces incorporating user research and testing insights. Collaborated with technical teams on website architecture and cross-browser compatibility.
Visual Art Teacher at Aitchison College & Beaconhouse
August 31, 2014 - October 11, 2025Taught visual arts to students, developing curriculum and creative projects that integrated design principles and artistic expression.
Senior Graphic Designer at Various Agencies
December 31, 2010 - October 11, 2025Led design projects across multiple agencies, improving branding and UI for clients. Created visual identities, marketing collateral, and digital assets.
Principal UX Consultant at Zones LLC
March 1, 2023 - PresentLed UX initiatives using Design Thinking, increasing user satisfaction by 25%. Managed cross-functional teams, improving efficiency by 20%. Enhanced product usability, boosting satisfaction by 40%. Applied inclusive design principles, increasing customer retention by 15%. Conducted ideation, developed personas, mapped customer journeys, and created prototypes, reducing time-to-market by 20%. Established a Digital Design and UX framework for best-in-class user experiences. Defined UX scope and strategy, applying industry best practices. Partnered with marketing, product management, R&D, and customer support to improve customer experiences.
Principal UX Consultant at Systems Ltd
March 1, 2023 - October 11, 2025Championed Design Thinking, leading to a 25% increase in innovation. Led cross-functional teams, increasing project success rates by 35%. Integrated CX research, improving usability and satisfaction by 40%. Focused on accessibility, increasing customer retention by 15%. Conducted ideation, persona creation, journey mapping, wireframing, and prototyping, increasing user engagement by 30%.
Senior UX Consultant at Systems Ltd
January 1, 2022 - October 11, 2025Improved project delivery speed by 20% by streamlining design processes. Led UX efforts, including ideation, journey mapping, and prototyping. Applied Design Thinking to solve business and user challenges. Collaborated with cross-functional teams to provide UX leadership. Delivered UX insights, aligning designs with industry best practices.
UX Consultant at Systems Ltd
February 1, 2021 - October 11, 2025Created detailed personas and journey maps for better user alignment. Led UX initiatives across ideation, wireframing, and prototyping. Worked with CX research and cross-functional teams to enhance design solutions.
UX/UI Advisory Designer at Systems Ltd
June 1, 2019 - October 11, 2025Increased mobile app adoption by 25% through high-performing designs. Led UX design, including ideation, wireframing, and prototyping. Partnered with CX research, product management, and support teams to enhance design solutions.
Senior UX Designer at Intech Automation Intelligence
September 1, 2017 - October 11, 2025Increased user engagement by 30% through UX strategies. Boosted market presence by 30% through branding campaigns. Gathered design requirements, ensuring alignment with business goals. Led UX conceptualization, visual design, and wireframes. Designed mobile apps for iPhone and Android with a focus on responsiveness. Created promotional materials for sales and marketing.
UX Designer at Maavra Tech
July 1, 2014 - October 11, 2025Worked closely with stakeholders, improving web and mobile experiences by 15%. Conducted workshops to clarify design objectives. Designed responsive web and mobile interfaces. Collaborated with the technical director on website planning.
Visual Art Teacher at Aitchison College & Beaconhouse
August 1, 2014 - October 11, 2025Taught visual arts, fostering creativity in students. Designed engaging curricula for artistic development. Led graphic design projects for school events. Created a dynamic, encouraging classroom environment. Produced virtual learning videos for accessible art education.
Various Roles - Early Graphic Design Experience at Various Roles
January 1, 2010 - October 11, 2025Led creative branding initiatives and developed design solutions across print, web, and media. Designed animations, branding assets, and marketing materials for increased engagement. Specialized in 2D/3D character design, rigging, and architectural visualization. Managed end-to-end product design lifecycles and collaborated with stakeholders to enhance design outcomes.
Principal UX Consultant at Zones LLC
March 1, 2023 - PresentLed UX strategy for enterprise digital platforms, achieving 25% increase in user satisfaction and 40% improvement in product usability. Directed cross-functional teams of designers, developers, and product managers, improving delivery efficiency by 20-35%. Established comprehensive UX frameworks and accessibility standards, resulting in 15% improvement in customer retention. Delivered end-to-end design solutions including workshops, personas, journey maps, wireframes, and interactive prototypes. Reduced time-to-market by 20% through streamlined processes and stakeholder collaboration. Drove 30% growth in user engagement through data-informed design improvements.
Senior UX Consultant at Systems Ltd
March 1, 2023 - October 11, 2025UX Consultant at Systems Ltd
February 1, 2021 - October 11, 2025Senior UX Consultant at Systems Ltd
January 1, 2022 - October 11, 2025UX/UI Advisory Designer at Systems Ltd
June 1, 2019 - October 11, 2025Senior UX Designer at Intech Automation Intelligence
September 1, 2017 - October 11, 2025UX Designer at Maavra Tech
July 1, 2014 - October 11, 2025Principal UX/UI Designer & Product Strategy Consultant at Zones IT Solutions
March 1, 2023 - PresentSpearheaded a UX transformation across zones' internal platforms (pre-sales, operations, service delivery). Unified fragmented enterprise UI into a centralized UX framework and scalable design system, introducing a design-ops approach that maps Figma assets to Jira workflows and enforces version control. Led weekly cross-functional UX sessions with product, engineering, and QA to align requirements, validate feasibility early, and reduce delivery risk. Established recurring UX review cadences and governance to drive quality and speed for future program increments. Achievements include reduced duplication, improved consistency across platforms, and a foundation for scalable growth.
Principal UX & UI Design & Systems Consultant at Systems Limited
March 31, 2023 - October 11, 2025Led UX strategy and design execution across internal platforms supporting pre-sales, operations, and service delivery. Built a scalable, tokenized Design System to unify UI language, behavior models, and component architecture across product teams. Conducted stakeholder workshops and interviews to identify gaps and edge cases; defined a design-ops pipeline linking Figma artifacts to Jira and QA processes; standardized assets; and accelerated delivery cycles. Increased adoption of the NTDC platform by 24% and reduced support ticket volume by 60% in the first month post-release.
Senior UX & UI Consultant at Systems Limited
January 31, 2022 - October 11, 2025Led UX strategy across internal platforms, built scalable design systems, and established recurring UX review cadences to ensure alignment with business KPIs. Collaborated across product, engineering, and QA to validate feasibility early and reduce delivery cycles.
Senior UX & UI Adviser Consultant at Systems Limited
September 30, 2021 - October 11, 2025Managed cross-functional UX strategy alignment with business KPIs; established formal UX cadences and governance to drive measurable improvements and improve collaboration among product, engineering, and leadership stakeholders.
Senior UX & UI Designer at InTech Automation & Intelligence
September 30, 2017 - October 11, 2025Led UX across enterprise planning and intelligence platforms; advanced a design system framework, defined layered UX journeys, and supported governance with stakeholders to reduce cognitive load and improve navigation.
Visual Art Teacher at Beacon House Group
July 31, 2014 - October 11, 2025Mentored students, led roll-out of structured art lessons, and organized school exhibitions; contributed to a sustained culture of artistic growth and performance.
Visual Art Teacher at Aitchison College, Lahore
June 30, 2013 - October 11, 2025Delivered structured art curricula, supervised school-wide art projects and exhibitions, and supported creative growth across the student body.
Graphic Designer / Animator at International (Lahore)
March 31, 2008 - October 11, 2025Created branding materials, marketing collateral, and visuals for client projects; collaborated with cross-functional teams to translate concepts into compelling graphics and animations.
Principal UX/UI Designer at Zones IT Solutions
March 1, 2023 - PresentLed transformation of internal enterprise platforms across pre-sales, operations, and service-delivery workflows. Built a scalable design system from scratch, defining UI patterns, interaction logic, component architecture, and governance rules to ensure consistency across platforms. Implemented a design-ops pipeline linking Figma to Jira with version-controlled design assets, QA-ready documentation, and staged handoffs to development. Conducted structured UX discovery and live task analyses to identify usability gaps. Facilitated weekly cross-functional UX sessions with product, engineering, and QA to align requirements and validate feasibility. Established recurring design reviews to promote shared ownership and reduce delivery cycles. Delivered a unified, enterprise-wide UX framework and reduced rework across Zones’ product ecosystem.
Principal UX/UI Consultant at Systems Ltd
March 1, 2023 - October 11, 2025Led UX strategy and execution across internal platforms supporting pre-sales, operations, and service delivery. Built a scalable, tokenized design system to unify UI language and interaction models across product teams. Conducted stakeholder workshops and internal interviews to identify usability gaps and edge-cases; defined a design-ops pipeline connecting Figma to Jira; established recurring UX reviews to accelerate alignment and reduce delivery cycles. Achieved 24% platform adoption and 60% reduction in support tickets in the first month post-release.
Senior UX & UI Consultant at Systems Limited
January 1, 2022 - October 11, 2025Aligned UX strategy with product KPIs, led multi-product UX initiatives, and built scalable design systems across product teams. Re-engineered information architecture and navigation to improve findability. Delivered responsive dashboards for banking platforms across HQ and field operations. Facilitated real-time workshops in FigJam and Miro to validate requirements and accelerate buy-in. Reduced ambiguity and accelerated decision-making via recurring UX reviews and governance.
Senior UX & UI Designer at INTECH Automation & Intelligence
September 1, 2017 - October 11, 2025Improved human-computer interfaces; led branding and promotional campaigns; designed responsive UI systems and collaborated with engineering to ensure feasibility and roadmap alignment. Established design tokens and centralized libraries, enabling consistent design across products. Delivered end-to-end UX for multiple projects and streamlined handoffs to development.
Senior UX & UI Designer at Systems Limited
December 1, 2021 - October 11, 2025Aligned UX and engineering by streamlining design-to-development handoffs with centralized tokens and reusable libraries. Led cross-functional sessions with analysts, developers, and QA to drive requirement alignment. Delivered responsive dashboards for banking platforms across HQ and field operations; reduced cycle time and improved platform usability.
Senior UX & UI Designer at Maavra Tech
July 1, 2014 - October 11, 2025Delivered end-to-end UX for research and product initiatives, built a scalable UX framework, and improved interaction flows. Established cross-functional UX labs and designed UI tokens and components. Led cross-functional collaboration and ensured timely delivery of creative solutions.
Graphic Designer at Channel 7 Communications Pvt Ltd
August 1, 2010 - October 11, 2025Designed brand visuals and marketing collateral for telecom and energy clients; supported end-to-end UX for corporate portals and dashboards; delivered print and digital assets; created multi-role journeys across client portals and on-site dashboards.
Visual Art Teacher at Beacon House Group
July 1, 2014 - October 11, 2025Mentored students in developing their creative voice; delivered structured lessons on art history, movement, and contemporary practice; organized school-wide art exhibitions and events; supported students for local and national competitions.
Visual Art Teacher at Aitchison College
June 1, 2013 - October 11, 2025Led studio art projects, mentored students, and organized on-campus exhibitions; ensured alignment with institutional vision; produced internal publications and visual content; supported local and national art competitions.
Graphic Designer / Animator at Dimensions International
March 1, 2008 - October 11, 2025Designed 2D and 3D character animations; created branding materials; led end-to-end animation for select projects; produced art assets for exhibitions and coordinated with internal teams and clients.
Education
Bachelors in Graphic Design at Oriental College of Arts
January 7, 2002 - December 29, 2006BFA in Communication Design (Graphic Design & Multimedia) at Oriental College of Arts, Lahore
January 1, 2002 - January 1, 2006Bachelor of Fine Arts (BFA) in Communication Design at Oriental College of Arts, Lahore
January 1, 2002 - January 1, 2006Bachelor of Fine Arts (BFA) in Communication Design at Oriental College of Arts, Lahore
January 1, 2002 - January 1, 2006Bachelor of Fine Arts (BFA) in Communication Design at Oriental College of Arts, Lahore
January 1, 2002 - January 1, 2006Bachelor of Fine Arts (BFA) in Communication Design at Lahore College of Arts
January 1, 2002 - December 31, 2006BFA in Communication Design - Graphic Design & Multimedia at Lahore College of Arts
January 1, 2002 - January 1, 2006Qualifications
Certified Strategic Thinking – LinkedIn
January 11, 2030 - September 5, 2025Certified Design Thinking: Understanding the Process – LinkedIn
January 11, 2030 - September 5, 2025Certified Figma for UX Design – LinkedIn
January 11, 2030 - September 5, 2025Certified UX Deep Dive: Mapping – LinkedIn
January 11, 2030 - September 5, 2025Certified UX Design Ops: Managing Stakeholders – LinkedIn
January 11, 2030 - September 5, 2025Salesforce Certified User Experience Designer Certification Prep – Salesforce Trailhead
January 11, 2030 - September 5, 2025Certified Enterprise Design Thinking Practitioner – IBM
January 11, 2030 - September 5, 2025Certified Strategic Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Design Thinking: Understanding the Process – LinkedIn
January 11, 2030 - October 11, 2025Certified Figma for UX Design – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Deep Dive: Mapping – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Design Ops: Managing Stakeholders – LinkedIn
January 11, 2030 - October 11, 2025Salesforce Certified User Experience Designer Certification Prep – Salesforce Trailhead
January 11, 2030 - October 11, 2025Certified Enterprise Design Thinking Practitioner – IBM
January 11, 2030 - October 11, 2025Salesforce Certified User Experience Designer – Salesforce Trailhead
January 11, 2030 - October 11, 2025Certified Enterprise Design Thinking Practitioner – IBM
January 11, 2030 - October 11, 2025Certified UX Deep Dive: Mapping – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Design Ops: Managing Stakeholders – LinkedIn
January 11, 2030 - October 11, 2025Certified Design Thinking: Understanding the Process – LinkedIn
January 11, 2030 - October 11, 2025Certified Figma for UX Design – LinkedIn
January 11, 2030 - October 11, 2025Certified Strategic Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Strategic Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Design Thinking: Understanding the Process – LinkedIn
January 11, 2030 - October 11, 2025Certified Figma for UX Design – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Deep Dive: Mapping – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Design Ops: Managing Stakeholders – LinkedIn
January 11, 2030 - October 11, 2025Salesforce Certified User Experience Designer Certification Prep – Salesforce Trailhead
January 11, 2030 - October 11, 2025Certified Enterprise Design Thinking Practitioner – IBM
January 11, 2030 - October 11, 2025Certified Strategic Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Design Thinking: Understanding the Process – LinkedIn
January 11, 2030 - October 11, 2025Figma for UX Design – LinkedIn
January 11, 2030 - October 11, 2025UX Deep Dive: Map Pinning – LinkedIn
January 11, 2030 - October 11, 2025UX Ops: Managing Stakeholders – LinkedIn
January 11, 2030 - October 11, 2025Salesforce Certified User Experience Designer
January 11, 2030 - October 11, 2025IBM Enterprise Design Thinking Practitioner
January 11, 2030 - October 11, 2025Certified Strategic Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Design Thinking – LinkedIn
January 11, 2030 - October 11, 2025Certified Figma for UX Design – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Operations: Stakeholder Management – LinkedIn
January 11, 2030 - October 11, 2025Certified UX Deep Dive: Mapping – LinkedIn
January 11, 2030 - October 11, 2025Industry Experience
Real Estate & Construction, Agriculture & Mining, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Healthcare, Manufacturing, Professional Services, Retail, Wholesale & Distribution, Computers & Electronics, Software & Internet, Telecommunications, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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