Qasim Masud Amin

Led UX/UI design across a multi-application enterprise SaaS platform, combining hands-on product design, platform-wide UX direction, design-system leadership, and team management. Key Contributions & Impact Enterprise Product Design: Owned UX/UI design across multiple applications, translating complex business requirements and user needs into structured workflows, information architecture, interaction models, and intuitive product experiences. Design System Development: Built a platform-wide design system from scratch, establishing reusable Figma components, design tokens, typography, colour foundations, spacing conventions, responsive design rules, and supporting documentation. Design Governance & Consistency: Established shared UX standards and addressed inconsistencies when developers created custom components outside the shared library despite existing reusable equivalents. End-to-End UX: Led UX solution design from requirements analysis and user-journey mapping through wireframing, high-fidelity UI design, interactive prototyping, and design refinement. User-Centred Problem-Solving: Evaluated workflows against user needs and expectations, identified usability concerns, and recommended solutions that aligned business requirements with intuitive user experiences. Cross-Functional Collaboration: Partnered with product owners, business stakeholders, and development teams to clarify requirements, communicate UX rationale, and resolve experience-related concerns. Design Leadership: Managed two UX designers and two trainees per quarter across platform applications, coordinating design responsibilities and supporting design quality and consistency.

Led UX/UI design and consulting for enterprise digital products, translating complex business requirements into user-centred product experiences. Combined hands-on design execution, usability-focused problem-solving, and cross-functional collaboration to shape clear, coherent digital experiences. Key Contributions & Impact Product Design Ownership: Led UX/UI design for enterprise digital products, defining workflows, information architecture, interaction models, and interface experiences aligned with business requirements and user needs. End-to-End UX Delivery: Managed the design process from requirements analysis and user-journey mapping through wireframing, high-fidelity UI design, interactive Figma prototyping, and design refinement. > User-Centred Problem-Solving: Analysed complex business processes and proposed workflows to identify usability challenges and develop solutions aligned with user expectations and product objectives. > Design Execution & Handoff: Produced detailed interface designs, interactive prototypes, and design specifications to communicate intended interactions and support development handoffs. Cross-Functional UX Consulting: Collaborated with business stakeholders, product teams, and developers to clarify requirements, explain design rationale, and resolve experience-related questions. Product Usability & Clarity: Translated complex requirements and information into structured interfaces designed to make product workflows and interactions easier for users to understand. Design Quality: Applied human-centred design principles throughout the design process to support coherent interactions and usable product experiences.

Primary UX owner across 6 concurrent enterprise engagements spanning telecom, retail, finance, government, and creator economy, driving discovery, IA, interaction design, and delivery alignment independently across each. • Designed enterprise intelligence dashboards for Mattress Firm, transforming sales, merchandising, finance, and operational data into hierarchical executive decision-support experiences. • Defined B2B2C retail planning experiences for Visionet AcuitySpark, covering assortment planning, buy plans, seasonal planning, forecasting, and operational workflows. Key Contributions & Impact • Worked with 5 senior IT and business stakeholders at NTDC, designing enterprise workflow solutions covering task management, approvals, documentation, and operational tracking. • Created M-Content, a creator economy platform, supporting creators, viewers, judges, and administrators through video publishing, funding proposals, evaluation workflows, and engagement. • Built an enterprise innovation platform for Estée Lauder, enabling employees to submit ideas, collaborate through voting, and surface opportunities for leadership evaluation. • Designed role-based KPI dashboards for Etisalat, translating complex business data into actionable operational and executive insights across multiple user tiers.