Manager Digital Growth & Strategy at Bonjo Tech

Led end to end performance marketing and brand strategy across Meta, Google, and LinkedIn Ads for B2C and B2B brands, aligning growth goals with long term brand positioning. Planned, executed, and scaled full funnel paid media strategies (TOF, MOF, BOF), optimizing CTR, CPC, CPL, CPA, ROAS, ACoS, CAC, LTV, and CVR. Drove creative and strategic research to inform campaign direction; owned creative strategy and A/B testing across ad copy, hooks, visuals, formats, and placements to improve engagement, conversion rates, and brand recall. Scaled profitable campaigns while maintaining strong ROAS and ACoS for ecommerce and lead generation businesses. Set up and managed conversion tracking and attribution, including Meta, Google, and LinkedIn pixel creation, standard/custom events, and event mapping. Collaborated with automation and CRM teams to integrate ad platforms with Go High Level (GHL), HubSpot, and other CRMs. Worked cross functionally for campaign planning, task management, and clien

Head Of Business Operations & Strategy at SKIN Deep

Digital Marketing: Led overall e-commerce marketing strategy while supervising a third-party performance agency for Meta and Google Ads. Provided content, CRM insights, pricing strategies, product cost analysis, and marketing data to guide ROI-driven campaigns and audience growth. E-commerce Management: Handled Shopify operations (listings, pricing, inventory syncing, and app integrations) for smooth fulfilment. Supply Chain Management: Managed procurement, logistics, demand forecasting, and planning to improve efficiency and reduce costs. Market Strategy: Led product cost analysis, pricing, and competitive benchmarking to sustain growth. Team Leadership: Guided cross-functional teams, trained staff, and ensured alignment across marketing, supply chain, and finance. Financial Oversight: Managed P&L, optimized cash flow, and applied dynamic pricing for consistent growth. Stakeholder Relations: Maintained strong supplier and partner relationships to ensure seamless operations.