Available to hire
I’m Qasim Rasheed, a Digital Transformation Executive and digital marketing strategist with over 10 years of hands-on experience helping brands grow through data-driven marketing, SEO, content, and social media. Based in Berlin, I lead cross-functional teams, design scalable digital campaigns, and deliver ROI by blending storytelling with analytics. I’ve collaborated across markets in the UAE and Pakistan, building learning programs, e-commerce ecosystems, and engaging online experiences.
I currently advisory and implement digital initiatives for startups and mid-sized companies, training teams and enabling efficient, automated marketing workflows. I’m open to full-time, part-time, or hybrid roles and comfortable working across time zones and remote setups.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
German
Intermediate
Urdu
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Work Experience
Digital Transformation Executive at RAK Ghani Glass LLC
February 27, 2024 - October 22, 2025Social Media Manager at Dolphin Squad Lahore
March 8, 2022 - December 25, 2024Graphic Designer Video editor at Geninse Academy
October 21, 2014 - September 23, 2016Digital Transformation Executive at Zaaf Comunication
January 4, 2022 - October 16, 2024Digital Transformation Executive at ZAFF Communication
October 1, 2025 - October 1, 2025Lead digital transformation initiatives to improve operational efficiency. Managed integration of digital tools and conducted staff training. Enhanced productivity through workflow optimization and data use. Oversaw social media operations and brand engagement. Designed content strategies based on analytics and user behavior. Designed graphics and edited videos for educational and promotional purposes. Contributed creative solutions to enhance visual communications. Managed technology upgrades and digital marketing strategies. Implemented automation tools to enhance project delivery.
Graphic Designer & Video Editor at Genese Academy
September 1, 2016 - September 1, 2016Graphic design and video editing for educational content and promotional materials. Created graphics and edited videos to support marketing and training.
Social Media Manager at Dolphin Squad
August 1, 2022 - August 1, 2022Managed social media operations and brand engagement across platforms, growing followers and engagement for Lahore-based campaigns.
Digital Transformation Executive at RAK Ghani Glass LLC
October 1, 2025 - October 1, 2025Led digital transformation initiatives to improve operational efficiency. Managed integration of digital tools and conducted staff training. Enhanced productivity through workflow optimization and data use. Oversaw social media operations and brand engagement. Designed graphics and edited videos for educational and promotional purposes.
Social Media Manager at Dolphin Squad
August 31, 2022 - August 31, 2022Managed social media strategy and content across platforms; grew audience and engagement; coordinated campaigns.
Graphic Designer & Video Editor at Genesis Academy
September 30, 2016 - September 30, 2016Created visual content and edited video materials for educational purposes; supported branding and communications.
Digital Transformation Executive at ZAFF Communications
August 1, 2022 - August 1, 2022Led digital transformation initiatives; managed integration of digital tools; improved operational efficiency; oversaw social media operations and brand engagement.
Graphic Designer & Video Editor at Genesis Academy
September 1, 2016 - September 1, 2016Designed graphics and edited videos for educational and promotional purposes; contributed to vibrant visual communications.
Photographer & Filmmaker at Shutterstock & Social Media
January 1, 2016 - January 1, 2016Captured and licensed content; produced YouTube and social videos with a 55K+ audience; managed end-to-end production including planning, scripting, filming, editing, publishing, and analytics.
Online Instructor & Digital Marketing Tutor at Fiverr
December 31, 2023 - December 31, 2023Created and delivered customized digital marketing lessons; guided practical projects; provided tutoring.
Shopify Dropshipping Store Owner at UAE
December 31, 2023 - December 31, 2023Built and operated Shopify stores; sold tech, home, and lifestyle products; managed end-to-end e-commerce operations.
Online Instructor & Digital Marketing Tutor at Freelance / Fiverr
December 31, 2023 - December 31, 2023Delivered online training in Photoshop, Illustrator, Premiere Pro, Shopify, SEO; built and advised on dropshipping stores; provided coaching and analytics.
Graphic Designer & Video Editor at Genese Academy, Lahore, Pakistan
September 1, 2016 - September 1, 2016Designed graphics and edited educational videos; enhanced visual communications for branding and instructional materials.
Photographer & Film Maker at Shutterstock & Social Media
December 31, 2016 - December 31, 2016Captured and licensed content; produced YouTube and social videos for 55k+ audience; managed end-to-end production including planning, scripting, filming, editing, publishing, and analytics.
Freelance Online Instructor & Digital Marketing Tutor at Fiverr; Shopify Dropship Store Owner
December 31, 2023 - December 31, 2023Created personalized lessons, guided practical projects, and managed all aspects of online teaching. Built and operated Shopify-based stores, focusing on digital marketing strategies and e-commerce.
Independent IT Support & Networking at Independent
January 1, 2019 - November 22, 2025Provided IT support and networking services as a freelancer.
Social Media Manager at Dolphin Squad
October 1, 2017 - August 1, 2022Oversaw social media operations for multiple brands, developed content strategies, managed paid campaigns, and enhanced brand engagement across platforms. Built streamlined workflows, tracked performance with analytics, and contributed to growth in followers and conversions.
Digital Transformation Executive at ZAFF Communication
March 1, 2019 - January 1, 2024Led digital transformation initiatives, integrated digital tools for marketing, and managed content strategy and brand engagement. Built dashboards, reporting, and automation to improve operational efficiency and data-driven decision making.
Freelance Online Instructor & Digital Marketing Tutor at Fiverr
January 1, 2019 - December 31, 2023Delivered online coaching and training in digital marketing; guided clients on Shopify dropshipping and shop ownership; provided instruction in WordPress, SEO, and paid media.
Graphic Designer & Video Editor at Genese Academy
March 1, 2014 - September 1, 2016Created graphic designs and video content for educational programs, enhancing visual communication and learning experiences.
Photographer & Film Maker at Shutterstock & Social Media
January 1, 2013 - December 31, 2016Produced photography and short-film content for promotional and educational use; managed shoots and post-production workflows.
Education
MBA Digital Marketing at Steinbeis University
October 8, 2025 - January 12, 2027Bachelor of Arts at University of the punjab
January 4, 2016 - September 18, 2018MBA in Digital Marketing (Ongoing) at Stein Beis Hochschule Berlin
January 1, 2025 - January 1, 2027Bachelor of Fine Arts (BFA) at Superior College Lahore
January 1, 2016 - January 1, 2018F.S.C. Pre-Engineering at Superior College Lahore
January 1, 2013 - January 1, 2015Pre-Engineering at Superior College Lahore, Pakistan
January 11, 2030 - October 29, 2025Bachelor of Fine Arts (BFA) at University of the Punjab, Pakistan
January 1, 2016 - January 1, 2018MBA in Digital Marketing at ZAFF Institute, Lahore, Pakistan
January 11, 2030 - October 29, 2025Full Stack Digital Marketing at ZAFF Institute
January 1, 2021 - January 1, 2022Graphic Design at ZAFF Institute
January 1, 2020 - January 1, 2020MS Office Complete at Advanced MS Office Institute
January 1, 2014 - January 1, 2014MBA in Digital Marketing at Stein Beis Hochschule Berlin
January 11, 2030 - November 22, 2025Bachelor of Fine Arts (BFA) at Superior College Lahore
January 11, 2030 - November 22, 2025F.Sc Pre-Engineering at Superior College Lahore
January 11, 2030 - November 22, 2025Bachelor of Fine Arts (BFA) at FS C Pre-Engineering
January 11, 2030 - November 22, 2025MBA in Digital Marketing (Ongoing) at Steinbeis University Berlin
January 11, 2030 - November 22, 2025MS Office Complete — Advanced at MS Office Institute
January 11, 2030 - November 22, 2025MBA in Digital Marketing at Stein Beis Hochschule Berlin; University of the Punjab; Superior College Lahore
January 11, 2030 - December 19, 2025Bachelor of Fine Arts (BFA) at Lahore, Pakistan
January 11, 2030 - December 19, 2025F.S.C Pre-Engineering at Superior College Lahore
January 11, 2030 - December 19, 2025Qualifications
Digital Media Marketing
March 9, 2021 - April 15, 2022Full Stack Digital Marketing — ZAFF Institute
January 1, 2021 - January 1, 2022Graphic Designing — ZAFF Institute
January 1, 2020 - January 1, 2020MS Office Complete — Advanced MS Office Institute
January 1, 2014 - January 1, 2014Full Stack Digital Marketing
January 1, 2021 - December 31, 2022Graphic Designing
January 1, 2020 - December 31, 2020MS Office Complete
January 1, 2014 - December 31, 2014MS Office Complete
January 1, 2014 - January 1, 2014Full Stack Digital Marketing
January 1, 2021 - November 20, 2025Graphic Design Certification
January 1, 2020 - January 1, 2020Full Stack Digital Marketing
January 1, 2021 - December 31, 2022Graphic Design
January 1, 2020 - December 31, 2020MS Office Complete — Advanced
January 1, 2014 - December 31, 2014MS Office Complete — Advanced
January 11, 2030 - November 22, 2025Google Ads Certification
January 11, 2030 - November 22, 2025Adobe Photoshop
January 11, 2030 - November 22, 2025Adobe Illustrator
January 11, 2030 - November 22, 2025Adobe Premiere Pro
January 11, 2030 - November 22, 2025MBA in Digital Marketing
January 11, 2030 - December 19, 2025F.S.C Pre-Engineering
January 11, 2030 - December 19, 2025Bachelor of Fine Arts (BFA)
January 1, 2013 - January 1, 2015MBA in Digital Marketing
January 11, 2030 - December 28, 2025Full Stack Digital Media Marketing
January 1, 2021 - January 1, 2022Graphic Design
January 1, 2020 - January 1, 2020MS Office Complete
January 1, 2014 - December 28, 2025UAE Driver's License
January 11, 2030 - December 28, 2025Industry Experience
Manufacturing, Media & Entertainment, Software & Internet, Education, Professional Services, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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