Freelance digital portrait illustrator and marketing/design professional based in Baguio City. I create commissioned digital portraits and character concepts (semi-realistic and concept art styles), and I also deliver branding and marketing assets for businesses and clients. I have led and managed ecommerce and café-related marketing and operations, handling social media campaigns, promotional materials, customer service, and day-to-day store standards—combining creative production with practical business execution.

Qasmyrl Ibarra

Freelance digital portrait illustrator and marketing/design professional based in Baguio City. I create commissioned digital portraits and character concepts (semi-realistic and concept art styles), and I also deliver branding and marketing assets for businesses and clients. I have led and managed ecommerce and café-related marketing and operations, handling social media campaigns, promotional materials, customer service, and day-to-day store standards—combining creative production with practical business execution.

Available to hire

Freelance digital portrait illustrator and marketing/design professional based in Baguio City. I create commissioned digital portraits and character concepts (semi-realistic and concept art styles), and I also deliver branding and marketing assets for businesses and clients.

I have led and managed ecommerce and café-related marketing and operations, handling social media campaigns, promotional materials, customer service, and day-to-day store standards—combining creative production with practical business execution.

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Language

English
Advanced

Work Experience

Digital Marketing & Marketing Office Officer (Supervisor & Marketing Officer) at Bro’s Ventures OPC (Banapple)
November 1, 2025 - June 1, 2026
Oversaw daily operations and ensured smooth service and customer satisfaction. Supervised staff, managed scheduling, and handled customer concerns. Monitored inventory and maintained store standards. Managed social media and created marketing content, planned promotions, and designed promotional materials. Coordinated collaborations and assisted with in-store events.
Supervisor & Marketing Officer at Bro's Ventures OPC (Banapple)
November 1, 2025 - June 30, 2026
Oversaw daily operations and ensured smooth service and customer satisfaction. Supervised staff, managed scheduling, and handled customer concerns; monitored inventory and maintained store standards. Managed social media and created marketing content, planned promotions and designed promotional materials, and coordinated with partners while assisting with in-store events.
Digital Marketer & Marketing Officer at Bros Ventures OPC (Banapple)
November 1, 2025 - June 1, 2026
Oversaw daily operations and ensured smooth service and customer satisfaction. Supervised staff, managed scheduling, and handled customer concerns. Monitored inventory and maintained store standards. Managed social media and created marketing content, planned promotions, and designed promotional materials. Coordinated collaborations and supported in-store events.
Graphic Designer at Freelance (CHIMPA Apparel)
May 1, 2024 - October 1, 2024
Designed logos, book covers, apparel, packaging, and marketing materials for clients across various industries. Delivered creative solutions aligned with client branding and vision. Managed projects from concept to completion, ensuring timely delivery.
Graphic Designer at Freelance
May 1, 2024 - October 1, 2024
Created logos, book covers, apparel, packaging, and marketing materials for clients across various industries. Delivered creative solutions aligned with client branding and vision. Managed projects from concept to completion while ensuring timely delivery.
Founder & Creative Director at Quaint Shoph (Etsy)
March 1, 2024 - November 1, 2025
Launched and managed an ecommerce brand offering digital products, art prints, and illustrations. Designed and developed product lines, brand identity, and marketing materials. Built and maintained an online store, handling both creative and operational tasks. Managed social media accounts and campaigns to drive traffic and sales. Provided customer service and order fulfillment to ensure client satisfaction.
Founder & Creative Director at Quaint Shop (Etsy)
March 1, 2024 - November 1, 2025
Launched and managed an e-commerce brand offering digital products, art prints, and illustrations. Designed and developed product lines, brand identity, and marketing materials. Built and maintained an online store and handled both creative and operational tasks. Managed social media accounts and campaigns to drive traffic and sales. Provided customer service and order fulfillment to ensure customer satisfaction.
Founder & Creative Director at EverQuaint Shop (Etsy)
January 1, 2024 - Present
Founded and led a creative Etsy shop, delivering art and design products with a focus on branding and visual storytelling.
Business Owner at Affocato
January 1, 2024 - Present
Manages part-time baristas, ensures quality drinks, oversees equipment and inventory, and maintains excellent customer service and shop standards.
Co-founder & Marketing Director at Affo CaTo Café (in development)
November 1, 2023 - September 1, 2024
Co-established Affo CaTo Café’s brand identity, concept, and overall creative direction. Managed marketing campaigns and social media to boost engagement and visibility. Designed promotional materials including menus and digital content aligned with the café’s branding. Coordinated events, partnerships, and collaborations to strengthen brand presence. Oversaw product development and customer experience strategies to enhance brand loyalty.
Co-Founder & Marketing Director at Affocato Cafe (in development)
November 1, 2023 - September 30, 2024
Co-established Affocato Café’s brand identity, concept, and overall creative direction. Managed marketing campaigns and social media to boost engagement and visibility, designing promotional materials, menus, and digital content aligned with the brand. Coordinated events, partnerships, and collaborations to strengthen brand presence; oversaw product development and customer experience strategies to improve loyalty.
Co-Founder & Marketing Director at Affocato Café (in development)
November 1, 2023 - September 1, 2024
Established Affocato Café’s brand identity, concept, and overall creative direction. Managed marketing campaigns and social media to boost engagement and visibility. Designed promotional materials, menus, and digital content aligned with the café’s branding. Coordinated events, partnerships, and collaborations to strengthen brand presence. Oversaw product development and customer experience strategies to enhance brand loyalty.
Graphic Designer at Quality Product Design
January 1, 2023 - Present
Designing logos, packaging, and apparel for a cozy, inviting space offering quality coffee, unique menu items, and a warm ambiance. The design blends comfort and style, incorporating ideas like eco-friendly practices, local products, and events to foster community and customer loyalty.
Head Barista at GINTO Cafe
December 31, 2022 - September 5, 2025
Managed marketing staff to promote the brand through strategies, social media, and events. Prepared beverages, maintained shop cleanliness, and provided excellent service. Created visuals like logos, menus, and promotional materials. Role required creativity, customer focus, and multitasking skills.
Cafe Marketing Coordinator at Cafeteria Cafe
January 1, 2022 - September 7, 2025
Developed and executed cafe marketing campaigns and seasonal promotions. Designed social media content and in-store promotional materials. Managed cafe social media accounts and boosted customer engagement. Coordinated events, partnerships, and supplier promotions. Tracked sales and marketing metrics to improve strategies. Supported administrative tasks and customer loyalty programs.
Cafe Marketing Coordinator at Melbean Cafe
January 1, 2022 - September 7, 2025
Developed and executed cafe marketing campaigns and seasonal promotions. Designed social media content and in-store promotional materials. Managed cafe social media accounts and boosted customer engagement. Coordinated events, partnerships, and supplier promotions. Tracked sales and marketing metrics to improve strategies. Supported administrative tasks and customer loyalty programs.
Branch Manager / Marketing Admin at Banapple Branch (Melbann Cafe, Cafeteria)
June 1, 2021 - November 1, 2022
Developed and executed café marketing campaigns and seasonal promotions. Designed social media content and in-store promotional materials. Managed café social media accounts and boosted customer engagement. Coordinated events, partnerships, and supplier promotions. Tracked sales and marketing metrics to improve strategies. Supported administrative tasks and customer loyalty programs.
Marketing Assistant at Melbean Cafe / Cafeteria Cafe
June 1, 2021 - November 30, 2022
Developed and executed café marketing campaigns and seasonal promotions. Designed social media content and in-store promotional materials, managed the café’s social media accounts, and boosted customer engagement. Coordinated events, partnerships, and supplier promotions; tracked sales and marketing metrics to improve strategies while supporting administrative tasks and customer loyalty programs.
Branch Manager of Banapple at Banapple Café
June 1, 2021 - November 1, 2022
Developed and executed café marketing campaigns and seasonal promotions. Designed social media content and in-store promotional materials. Managed café social media accounts and boosted customer engagement. Coordinated events, partnerships, and supplier promotions. Tracked sales and marketing metrics to improve strategies. Supported administrative tasks and customer loyalty programs.
Marketing Administrator at Melbann Cafe
January 1, 2021 - January 1, 2022
Admin support role related to marketing activities including campaign support, promotional content, and customer engagement initiatives at the café.
Digital Portrait Illustrator at Freelance
August 1, 2020 - Present
Created commissioned digital portraits and character designs. Specialized in semi-realistic cartoons, faceless styles, and conceptual artworks for personal and commercial use. Built an online portfolio and grew a client base through social media and e-commerce platforms.
Digital Portrait Illustrator (Freelance) at Freelance
January 1, 2020 - Present
Created commissioned digital portraits and character designs. Specialized in semi-realistic cartoon, faceless styles, and conceptual artworks for personal and commercial use. Built an online portfolio and client base through social media and e-commerce platforms.
Graphic Designer (Freelance) at Freelance
January 1, 2020 - Present
Designed logos, book covers, apparel, packaging, and marketing materials for clients across various industries. Delivered creative solutions that matched client branding and vision. Managed projects from concept to completion, ensuring timely delivery.
Marketing Staff and Graphic Designer at Melbean Coffee and Cafeteria
January 1, 2019 - Present
Promoted the brand with marketing strategies, social media, and events. Created visuals such as logos, menus, and promotional materials. Multi-role position requiring creativity, customer focus, and multitasking.
Marketing Administrator
January 1, 2011 - January 1, 2015

Education

Bachelor of Arts in Music at University of Baguio
January 1, 2011 - January 1, 2015
University of Baguio Science High School at University of Baguio Science High School
January 1, 2015 - January 1, 2019
Bachelor of Arts in Music at University of Baguio
January 1, 2015 - January 1, 2019
Bachelor of Arts in Music at University of Baguio
January 1, 2015 - December 31, 2019
High School Diploma at University of Baguio Science High School
January 1, 2011 - January 1, 2015
Bachelor of Arts in Music at University of Baguio
January 1, 2015 - December 31, 2019
High School Diploma at University of Baguio Science High School
January 1, 2011 - January 1, 2015
Bachelor of Arts in Music at University of Baguio
January 1, 2011 - December 31, 2019
Bachelor of Arts in Music at University of Baguio
January 1, 2015 - January 1, 2019

Qualifications

Customer Service
January 1, 2011 - January 1, 2015

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Education