Chiew Qian Ling

Supported a social media product launch campaign by developing campaign mechanics, project timelines, and key visuals, then overseeing multi-channel execution. Designed marketing assets for e-commerce, social media, in-store counters, events, and outposts to ensure consistent branding and improve product awareness. Coordinated and executed retail events and outposts, handling logistics and vendor management while delivering engaging on-site activations aligned with brand objectives; contributed to stronger customer engagement during event periods and helped boost sales.

Optimized Inventory and Revenue Analysis by developing and maintaining dynamic reports in Microsoft Excel to optimize stock forecasting ensuring inventory aligns with projected demands. Reduced report production time by 50%. Led a cross-departmental team to develop a system for managing income streams from streaming platforms, improving financial oversight and resolving miscommunication between finance and sales teams. Supported the Head of Finance in liaising with banks for loan applications, ensuring timely communication and accurate documentation.