Available to hire
Marketing professional with 3+ years of experience in e-commerce and digital marketing, specialising in multi-channel campaign execution, content creation, brand identity, and performance analytics. Proficient with Shopify, Klaviyo, Google Ads, and AI tools, with a data-driven approach to optimisation.
Track record of cross-functional collaboration across fast-paced teams, translating insights from social and conversion metrics into measurable results. Experienced in CRM, omnichannel campaign planning, and maintaining consistent brand presentation across web, email, events, and retail touchpoints.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Marketing Executive at MEDii Health
March 1, 2026 - May 31, 2026Planned and executed omnichannel campaigns (events, themed salons, digital) while designing core brand assets (posters, banners, brochures) in line with visual identity guidelines. Managed cross-platform content marketing and analysed social media and conversion metrics to produce weekly/monthly performance reports to support strategic optimisation. Collaborated with sales and operations teams to align marketing with business goals and enhance the customer experience.
Sales Assistant (Part-time) at Ortigia Sicilia
November 1, 2025 - March 31, 2026Delivered in-store sales and customer service while assisting with POS and e-commerce operations using Shopify. Supported inventory management, stock checks, and purchase order coordination. Maintained visual merchandising standards to improve product presentation and customer experience.
Co-Founder & Director of Creative and Branding at TailTales Pets
April 1, 2024 - PresentConducted market research and competitor benchmarking to define brand positioning and business strategy. Developed brand identity (logo, colour palette, and visual guidelines) to ensure consistent presentation. Designed website visuals and marketing assets, creating brand-aligned content and copy. Managed Shopify e-commerce operations including product listings, site edits, and third-party app integrations.
E-Commerce Wholesale Marketing Intern at EssilorLuxottica
September 1, 2022 - April 30, 2024Tailored and executed 30+ multi-channel marketing campaigns across digital (web, social media, email) and offline channels for 15+ premium eyewear brands, improving sales conversion by 5% on average while meeting tight timelines. Analysed campaign performance to provide actionable insights, driving ROI and continuous marketing optimisation. Elevated CRM initiatives by tailoring brand visuals and merchandising layouts for client-facing platforms. Collaborated with internal brand and sales teams and external agencies to tailor campaigns to marketing goals. Monitored client website quality and conducted monthly market research and competitor analysis.
New Media Marketing Assistant at Shanghai MYOUR Medical Management Group
August 1, 2020 - November 30, 2020Analysed campaign performance data to refine digital marketing strategies and improve engagement. Created digital marketing content including videos and product messaging for Alibaba and Tmall platforms.
Events & Membership Assistant at European Chamber of Commerce in China
September 1, 2019 - December 31, 2019Managed event operations for high-profile conferences, including guest coordination, on-site guidance, and technical setup. Conducted market research and LinkedIn analysis to identify potential members, contributing to membership growth.
Education
MSc E-Business Management at University of Warwick (WMG)
October 1, 2020 - June 30, 2022BSc Economics at Shanghai Normal University
September 1, 2016 - June 30, 2020Qualifications
Industry Experience
Retail, Consumer Goods, Healthcare, Wholesale & Distribution, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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