Social Media Manager | Instagram Growth, Story Strategy, UGC & A/B Testing | HubSpot Certified I'm a Social Media Manager and Content Strategist specialising in Instagram and TikTok. I plan, script and manage content, and I test hooks, captions and formats, so each month's plan is built on your account's own data. HubSpot Academy certified, with 4 client testimonials from social media work on this profile. Services • Instagram growth strategy: account audit, 3 content pillars, monthly calendar and posting schedule • Reels and TikTok: hooks, scripts, shot lists and CapCut edits • Story strategy: weekly story outlines built to drive replies, link clicks and DMs • UGC strategy: creator briefs, content guidelines and a posting plan for user generated campaigns • A/B testing: I test hook styles, caption lengths and formats against each other, then report the winner • Content creation: feed creatives, captions and calls to action designed in Canva What you receive each month • A content calendar with 12 planned feed posts (3 per week) • 3 Reel concepts, each with a hook, shot list, on screen text and caption • A weekly Stories outline • A reporting template tracking reach, saves, shares, profile visits and link clicks, plus the changes I recommend for next month Portfolio project: 30 Day Instagram Plan for a Restaurant I audited the account's profile setup, content presentation, calls to action and enquiry pathways. I then built a 30 day calendar with 12 feed posts, 6 feed creatives with captions, 3 Reel concepts and a weekly Stories outline. The content is organised around menu promotion, food preparation, restaurant atmosphere, customer questions and reservation information. Every post has a defined purpose and a next step for the audience. The project also includes a community management and enquiry handling workflow and a reporting template. How an engagement works Week 1: I audit your account, your 10 best performing posts and 3 competitors. Week 2: You receive your 3 content pillars and a 30 day calendar for approval. Weeks 3 to 4: I script and edit your Reels, and nothing is scheduled until you approve it. Month end: you get the performance report, and we plan the next month together. What I need from you Your brand colours and logo, access to your account or scheduling tool, 3 accounts you admire, and a named person who approves content within 48 hours. Best fit Restaurants, cafes and food businesses that want a steady posting schedule, clearer menu promotion and more reservation enquiries from Instagram. Not a fit Accounts that need paid ads management or long form video production. I focus on organic content. Tools: Canva, CapCut, Buffer Send me your brief and your Instagram handle, and I'll reply within 24 hours with one content idea built for your account.…Social Media Manager | Instagram Growth, Story Strategy, UGC & A/B Testing | HubSpot Certified I'm a Social Media Manager and Content Strategist specialising in Instagram and TikTok. I plan, script and manage content, and I test hooks, captions and formats, so each month's plan is built on your account's own data. HubSpot Academy certified, with 4 client testimonials from social media work on this profile. Services • Instagram growth strategy: account audit, 3 content pillars, monthly calendar and posting schedule • Reels and TikTok: hooks, scripts, shot lists and CapCut edits • Story strategy: weekly story outlines built to drive replies, link clicks and DMs • UGC strategy: creator briefs, content guidelines and a posting plan for user generated campaigns • A/B testing: I test hook styles, caption lengths and formats against each other, then report the winner • Content creation: feed creatives, captions and calls to action designed in Canva What you receive each month • A content calendar with 12 planned feed posts (3 per week) • 3 Reel concepts, each with a hook, shot list, on screen text and caption • A weekly Stories outline • A reporting template tracking reach, saves, shares, profile visits and link clicks, plus the changes I recommend for next month Portfolio project: 30 Day Instagram Plan for a Restaurant I audited the account's profile setup, content presentation, calls to action and enquiry pathways. I then built a 30 day calendar with 12 feed posts, 6 feed creatives with captions, 3 Reel concepts and a weekly Stories outline. The content is organised around menu promotion, food preparation, restaurant atmosphere, customer questions and reservation information. Every post has a defined purpose and a next step for the audience. The project also includes a community management and enquiry handling workflow and a reporting template. How an engagement works Week 1: I audit your account, your 10 best performing posts and 3 competitors. Week 2: You receive your 3 content pillars and a 30 day calendar for approval. Weeks 3 to 4: I script and edit your Reels, and nothing is scheduled until you approve it. Month end: you get the performance report, and we plan the next month together. What I need from you Your brand colours and logo, access to your account or scheduling tool, 3 accounts you admire, and a named person who approves content within 48 hours. Best fit Restaurants, cafes and food businesses that want a steady posting schedule, clearer menu promotion and more reservation enquiries from Instagram. Not a fit Accounts that need paid ads management or long form video production. I focus on organic content. Tools: Canva, CapCut, Buffer Send me your brief and your Instagram handle, and I'll reply within 24 hours with one content idea built for your account.WWWW…