Available to hire
Passionate about social media, marketing and the impact they have to drive brand growth and business success. I bring a positive, dependable and proactive approach to everything I do. Outside of work, you’ll find me enjoying the great outdoors, cheering on all Minnesota sports teams, catching live music, playing cribbage or watching the Lord of the Rings trilogy for my billionth time.
Experience Level
Language
English
Fluent
Work Experience
Marketing Manager, Organic Social & Social Engagement Team at Best Buy
January 1, 2024 - PresentLed evolution of Best Buy’s social strategy to align with broader brand and business objectives, shifting from reactive content to proactive, insight-led storytelling. Partnered cross-functionally with Brand, PR, Creative, Care and Promo teams to ensure campaigns and messaging are aligned across platforms. Delivered performance insights and reporting to inform ongoing campaign adjustments and brand positioning.
Social Media Manager at Jack Link’s
January 1, 2023 - January 1, 2024Owned social media strategy and execution for Jack Link’s, Lori's Kitchen, Nickelodeon Universe; built creator partnerships, expanded reach across organic channels, and launched cross-brand campaigns while maintaining cohesive messaging and community engagement.
Social Media Strategist at Radisson Hotels
January 1, 2021 - January 1, 2022Led cross-functional creator partnerships to extend brand reach and relevance with new audiences. Collaborated with brand marketing, media, and PR teams to ensure cohesive storytelling and aligned campaigns.
Social Media Strategist at Mall of America & Nickelodeon Universe
January 1, 2017 - January 1, 2021Developed and executed content strategy for Mall of America and Nickelodeon Universe, creating all content published across social channels. Collaborated with guest services, security, marketing, and event teams to ensure messaging aligned with brand priorities and customer experience. Strengthened brand presence through influencer partnerships and community engagement initiatives. Delivered social performance insights and recommendations to leadership, informing campaign planning and visitor engagement strategies.
Education
Bachelor of Arts: Mass Communication Public Relations at Winona State University
August 27, 2012 - May 5, 2017Qualifications
Bachelor of Arts: Mass Communication Public Relations and Psychology
January 1, 2012 - January 1, 2017Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods
Experience Level
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