I am a fashion professional with over five years of experience in production planning, merchandising, branding, and team coordination. My passion for creating engaging digital content and developing compelling brand narratives drives me to connect with audiences through creative storytelling. I have a strong understanding of branding, communication, and audience engagement.

Rashrika Perumal

I am a fashion professional with over five years of experience in production planning, merchandising, branding, and team coordination. My passion for creating engaging digital content and developing compelling brand narratives drives me to connect with audiences through creative storytelling. I have a strong understanding of branding, communication, and audience engagement.

Available to hire

I am a fashion professional with over five years of experience in production planning, merchandising, branding, and team coordination. My passion for creating engaging digital content and developing compelling brand narratives drives me to connect with audiences through creative storytelling. I have a strong understanding of branding, communication, and audience engagement.

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Work Experience

Freelance Content Creator & Digital Creative
January 1, 2023 - Present
Create lifestyle, beauty, food, and storytelling content for TikTok and Instagram. Develop engaging scripts, captions, and video concepts tailored to trends. Edit short-form videos focused on audience engagement and visual storytelling. Collaborate with brands and promote products through creative campaigns.
Clothing Planner / Head of Clothing Production at Yesman Branding
October 1, 2025 - March 1, 2026
Managed workflow coordination, scheduling, and cross-department communication. Strengthened leadership, organisational, and project management skills. Assisted with branding and presentation initiatives.
Junior Merchandiser / Production Coordinator at Knitwear International
January 1, 2023 - January 1, 2025
Coordinated communication between suppliers, buyers, and production teams. Assisted with reporting, presentations, and client communication.
Sales Consultant at Truworths
January 1, 2020 - January 1, 2022
Delivered customer-focused service and product recommendations. Assisted with visual merchandising.

Education

Bachelor of Commerce (BCom) at STADIO School of Fashion
January 1, 2019 - May 1, 2022
Postgraduate Certificate in Education (PGCE) at University of South Africa
January 11, 2030 - June 16, 2026

Qualifications

Google Project Management Certificate
January 1, 2024 - June 16, 2026
TEFL Diploma
January 1, 2022 - June 16, 2026

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