Available to hire
Hi, I’m Ruth Bradford Harding. I’m a dynamic Communications and Social Media Manager with over five years of experience in integrated marketing and communications. I specialize in crafting credible copy, building online communities, and elevating brand presence across digital channels.
I’m passionate about translating complex topics into clear, engaging content and collaborating with teams to deliver measurable results. I love turning data into insights that drive strategy for health care, professional services, and lifestyle brands.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Content Writer, Integrated Marketing & Communications at California Dental Association (CDA)
October 1, 2021 - PresentCrafted compelling copy to address the diverse needs of CDA membership and its branded subsidiaries (CDA Foundation and The Dentists Insurance Company, TDIC). Designed advertising content for emails, postcards, print ads, flyers, and social media. Developed educational materials for websites, newsletters, and professional publications focusing on risk management, regulatory compliance, and other topics for health care professionals and association members. Generated copy and simple graphics (via Canva) for a wide range of projects, including infographics, course descriptions, video scripts, social media content, and signage. Produced short video content to spotlight long-form articles for social media, newsletters, and websites. Managed publishing on WordPress and DNN platforms, aligning with SEO and accessibility guidelines, and analyzed performance metrics for stakeholders.
Social Media and Communications Coordinator at California Family Fitness
April 1, 2018 - July 1, 2020Cultivated brand presence and moderated social media channels, including Facebook, Instagram, Twitter, Google+, and Pinterest, to enhance membership promotion and event awareness. Oversaw online reputation management through meticulous tracking, reporting, and responding to both positive and negative reviews. Addressed online complaints and coordinated team responses. Developed creative copy and simple graphics for marketing and internal communications, applying SEO best practices and HTML linking. Added listings to the employee intranet and crafted engaging internal communications. Interacted with current and prospective customers via Twitter (now X) during the American Academy of Pediatric Dentistry’s virtual conference.
Social Media and Copywriting Contractor at Sprig Oral Health Technologies
April 1, 2020 - May 1, 2020Supported the marketing and sales teams in the creation of copy for advertising campaigns, promotional materials, educational documents, social media, and blog posts. Revised website content to align with new branding initiatives. Interacted with current and prospective customers via Twitter (now X) during the American Academy of Pediatric Dentistry’s virtual conference.
Customer Service & Claims Representative at Bozzuto & Company Insurance
April 1, 2016 - May 1, 2018Formulated evidence of insurance, meticulously reviewed contracts, and effectively communicated with customers and adjusters.
Owner & Writer at Windmill Words
February 1, 2010 - December 1, 2015Established a flourishing consulting and service organization tailored to meet the unique needs of professional bloggers. Recruited, trained, and led a team of copywriters and virtual assistants. Served as content manager and guest writer for DIY, food, design, and lifestyle blogs. Created branding for client blogs on WordPress and produced content across topics.
Education
Bachelor of Science in English at Utah State University
January 1, 1994 - January 1, 1998Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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