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I’m a Creative Director and Senior Brand Designer with 18 years experience building and transforming brands across fitness, wellness, travel and lifestyle. I specialise in evolving identities into clear, scalable systems that work across packaging, digital and live environments. What sets me apart is my ability to balance strong creative vision with practical execution - turning complex brand challenges into bold, modern design solutions that connect with audiences and stand out in competitive markets.…I’m a Creative Director and Senior Brand Designer with 18 years experience building and transforming brands across fitness, wellness, travel and lifestyle. I specialise in evolving identities into clear, scalable systems that work across packaging, digital and live environments. What sets me apart is my ability to balance strong creative vision with practical execution - turning complex brand challenges into bold, modern design solutions that connect with audiences and stand out in competitive markets.

Ross Craven

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I’m a Creative Director and Senior Brand Designer with 18 years experience building and transforming brands across fitness, wellness, travel and lifestyle. I specialise in evolving identities into clear, scalable systems that work across packaging, digital and live environments. What sets me apart is my ability to balance strong creative vision with practical execution - turning complex brand challenges into bold, modern design solutions that connect with audiences and stand out in competitive markets.…I’m a Creative Director and Senior Brand Designer with 18 years experience building and transforming brands across fitness, wellness, travel and lifestyle. I specialise in evolving identities into clear, scalable systems that work across packaging, digital and live environments. What sets me apart is my ability to balance strong creative vision with practical execution - turning complex brand challenges into bold, modern design solutions that connect with audiences and stand out in competitive markets.

Available to hire

I’m a Creative Director and Senior Brand Designer with 18 years experience building and transforming brands across fitness, wellness, travel and lifestyle. I specialise in evolving identities into clear, scalable systems that work across packaging, digital and live environments. What sets me apart is my ability to balance strong creative vision with practical execution - turning complex brand challenges into bold, modern design solutions that connect with audiences and stand out in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Work Experience

Design Lead at The Original Fit Factory

January 1, 2019 - Present

Lead creative strategy across multiple sub-brands including Reebok Fitness App and Reebok Smart Ring. Developed unified brand identities ensuring design consistency across global digital and print campaigns. Directed photo/video shoots, 3D renders, packaging design, and event branding. Partnered with VP Global Brand Marketing on OKRs and post-launch reviews, as well as production and leadership teams to align creative output with commercial goals. Introduced streamlined workflows, reducing creative production time by up to 30%.

Senior Graphic Designer at Travel2

January 1, 2019 - September 12, 2025

Led creative for Travel2's Cruise sector; work contributed to a 13% annual turnover increase. Produced integrated campaigns with tourist boards, airlines, and hoteliers. Collaborated on digital production.

Graphic Designer / Design Studio Team Leader at Barrhead Travel

January 1, 2017 - September 12, 2025

Managed and mentored a team of five designers. Set standards and delivered marketing collateral to tight timelines.