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Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers. Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.…Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers. Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.

Femi Oduye

Social Media Manager, Copywriter, Digital Marketer, +6

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Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers. Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.…Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers. Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.

Available to hire

Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers.

Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Norwegian

Intermediate

Work Experience

Brand Manager at Victoria Bros.

December 1, 2023 - Present

Created written and video content for the company social media pages and a related subsidiary brand (StreamBix). Managed social media accounts for consistency and engagement. Built brand strategies to engage communities and generate excitement around new projects. Managed online communities across Instagram, X, LinkedIn, and Facebook (scheduling posts/stories and responding to comments/DMs). Used email marketing techniques for customer acquisition and retention. Produced analytics and reporting to inform decisions and monitored Meta/Google Ads performance with dynamic video/image ad campaigns.

Brand Marketing Manager at Victoria Bros.

December 1, 2023 - Present

Created content for the company website and social channels; led content calendars; managed StreamBix launch content and coordination; engaged audiences with graphics and video content; oversaw social media presence for multiple brands.

Lead Digital Marketer / Digital Marketing Professional at LIDA Digital

December 1, 2020 - November 1, 2023

Created long-form articles and blogs, including engagement-focused content and copy. Managed content calendars and coordinated a team of content creators and graphic designers. Handled community management across Instagram, Twitter/X, LinkedIn, and Threads: scheduling posts, story posts, responding to comments/DMs, and supporting brand presence. Planned and supported paid ads, running/monitoring Meta and Google campaigns with reporting and analytics to improve performance. Collaborated on content and digital strategy to support brand growth and customer acquisition initiatives.

Lead, Content and Digital Strategy at Syracuse Digital

December 1, 2020 - November 1, 2023

Remote role: Created ideas and content for websites, social media graphics and videos; passed the message to target audience in interesting and engaging ways; managed a team of content creators and graphic designers. Developed brand strategy and managed content calendars; Social media management across multiple brands; Copywriting for long-form articles and blogs; Liaised with a graphic designer to create graphics.

Operations & Communications Administrator at InSiteful Solutions Consult

December 1, 2019 - February 1, 2021

Created copy for email marketing and social media creatives (graphics and videos). Planned and executed events ensuring smooth operations and high attendee satisfaction. Developed and implemented engaging online and offline strategies for the brand and supported the CEO’s social media presence on Instagram, Facebook, and Twitter. Built content calendars and created graphic designs using Canva; also supported video editing tasks (where applicable).

Fitness / Communications & Administrative Officer at TracX Continental Limited

October 1, 2018 - November 1, 2019

Conceptualized, created, and implemented Facebook ad campaigns that generated over 1,500 relevant leads within 9 months. Designed and produced monthly e-newsletters and supported website blog/content. Assisted with HR-related tasks including recruiting support, onboarding for new staff, and offboarding/termination processes. Managed office supplies and office staff updates, supported internal communication, and maintained consistent social media content delivery. Produced analytics reports to track and measure impact of social media efforts and handled customer engagement and inquiries on key social media platforms.

Communications & Administrative Officer at TRAX Continental Limited

October 1, 2018 - November 1, 2019

Led Facebook/Instagram Ads campaigns achieving significant lead generation (over 1,500 leads in 9 months); handled content marketing (monthly newsletters/blog posts); supported recruitment and HR activities; procured office supplies and managed office operations.

Operations & Communications Administrator at Traxi Continental Limited

October 1, 2018 - November 1, 2019

Facebook/Instagram Ads – conceptualized, created and implemented successful Facebook Ad campaigns which led to the acquisition of over 1,500 relevant leads in 9 months. Email marketing; Content calendar; Recruitment efforts; Onboarding of new staff; Terminations; Office supplies procurement and management.

Social Media Manager at Accelerate TV

February 1, 2018 - May 1, 2018

Managed day-to-day social media activities across multiple platforms (Facebook, Twitter/X, Instagram, YouTube, Pinterest) aligned to company objectives. Produced content, managed the monthly e-newsletter and website blog. Supported lead generation and improved social media engagement by 100% within a two-month period, generating 5,000+ organic website traffic visits in four months through strategic social media campaigns. Produced analytics and reporting to measure social media impact and provided prompt customer engagement/customer service on social media.

Brand Strategy / Social Media Manager at Syracuse Digital

July 1, 2016 - December 1, 2017

Developed campaigns and strategies to engage customers and identify the most appealing ways to market new products. Managed social media and community engagement activities, including scheduling, responding to comments/DMs, and ensuring consistent delivery of brand content. Created dynamic monthly content calendars and produced analytics reports to track the impact of social media efforts. Supported customer engagement and prompt responses on key platforms.