Femi Oduye

Available to hire

Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting.

About

Digital marketing acquisition expert with 7+ years’ experience driving measurable growth through social media management and conversion-focused content/copywriting. Skilled in creating engaging campaigns, managing paid media, and building online communities to acquire and retain new customers.

Known for planning and executing digital strategies end-to-end—content creation, community management, email marketing, and ads optimization—partnering with designers and creators to deliver consistent brand messaging and data-driven results.

  • 9 years' experience
  • Joined July 2024

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Retail
  • Other

Work experience· 10 roles

Brand Manager · Victoria Bros.Dec 2023 – Present · 3 yrs

Created written and video content for the company social media pages and a related subsidiary brand (StreamBix). Managed social media accounts for consistency and engagement. Built brand strategies to engage communities and generate excitement around new projects. Managed online communities across Instagram, X, LinkedIn, and Facebook (scheduling posts/stories and responding to comments/DMs). Used email marketing techniques for customer acquisition and retention. Produced analytics and reporting to inform decisions and monitored Meta/Google Ads performance with dynamic video/image ad campaigns.

Brand Marketing Manager · Victoria Bros.Dec 2023 – Present · 3 yrs

Created content for the company website and social channels; led content calendars; managed StreamBix launch content and coordination; engaged audiences with graphics and video content; oversaw social media presence for multiple brands.

Lead Digital Marketer / Digital Marketing Professional · LIDA DigitalDec 2020 – Nov 2023 · 3 yrs

Created long-form articles and blogs, including engagement-focused content and copy. Managed content calendars and coordinated a team of content creators and graphic designers. Handled community management across Instagram, Twitter/X, LinkedIn, and Threads: scheduling posts, story posts, responding to comments/DMs, and supporting brand presence. Planned and supported paid ads, running/monitoring Meta and Google campaigns with reporting and analytics to improve performance. Collaborated on content and digital strategy to support brand growth and customer acquisition initiatives.

Lead, Content and Digital Strategy · Syracuse DigitalDec 2020 – Nov 2023 · 3 yrs
Operations & Communications Administrator · InSiteful Solutions ConsultDec 2019 – Feb 2021 · 1 yr 3 mos
Fitness / Communications & Administrative Officer · TracX Continental LimitedOct 2018 – Nov 2019 · 1 yr 2 mos
Communications & Administrative Officer · TRAX Continental LimitedOct 2018 – Nov 2019 · 1 yr 2 mos
Operations & Communications Administrator · Traxi Continental LimitedOct 2018 – Nov 2019 · 1 yr 2 mos

Education

B.S.c. International Law & Diplomacy · BacKk University2030 – 2026

Certifications and awards· 9

Google Ads Display2030 – 2026
Google Digital Skills for Africa2030 – 2026
Product Marketing Essentials2030 – 2026
LinkedIn Learning: Search Engine Optimization (SEO)2030 – 2026

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