I am a producer, director, and creative executive with over 20 years of experience partnering with clients to deliver branded content that drives engagement and business impact. Most recently, as Head of Film, North America at Inizio Engage XD, I worked closely with senior stakeholders across healthcare, finance, and other industries to guide the creative execution of film and video content for live events, experiential, digital, and learning. Leading a team of 12, I collaborated with account leads and client partners to design strategies that balanced creativity with business goals, consistently maximizing ROI. My experience spans leading high-profile productions, integrating acquisitions, and building teams across the US. I thrive on shaping compelling narratives for complex brands and delivering measurable outcomes through film, video, and digital content across multiple channels.

Ryan D. Wells

I am a producer, director, and creative executive with over 20 years of experience partnering with clients to deliver branded content that drives engagement and business impact. Most recently, as Head of Film, North America at Inizio Engage XD, I worked closely with senior stakeholders across healthcare, finance, and other industries to guide the creative execution of film and video content for live events, experiential, digital, and learning. Leading a team of 12, I collaborated with account leads and client partners to design strategies that balanced creativity with business goals, consistently maximizing ROI. My experience spans leading high-profile productions, integrating acquisitions, and building teams across the US. I thrive on shaping compelling narratives for complex brands and delivering measurable outcomes through film, video, and digital content across multiple channels.

Available to hire

I am a producer, director, and creative executive with over 20 years of experience partnering with clients to deliver branded content that drives engagement and business impact. Most recently, as Head of Film, North America at Inizio Engage XD, I worked closely with senior stakeholders across healthcare, finance, and other industries to guide the creative execution of film and video content for live events, experiential, digital, and learning. Leading a team of 12, I collaborated with account leads and client partners to design strategies that balanced creativity with business goals, consistently maximizing ROI.

My experience spans leading high-profile productions, integrating acquisitions, and building teams across the US. I thrive on shaping compelling narratives for complex brands and delivering measurable outcomes through film, video, and digital content across multiple channels.

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Language

English
Fluent

Work Experience

Producer & Director at Redwood BBDO (Freelance)
January 1, 2025 - Present
Producing and directing US shoots with senior stakeholders at Google for a 25th anniversary film for Google Ads.
Head of Film, North America at Inizio Engage XD
January 1, 2025 - October 21, 2025
Direct the work of a creative team of 10 across pitch, concepting and delivery, elevating work across channels. Led acquisition-driven integration with Huntsworth and Ashfield, maintaining billings of $5M+. Executive produced a 5-part Diversity in Clinical Trials series for Merck and expanded the client roster to RevMed, Genmab, Built and Burns & McDonnell.
Head of Film, US at The Creative Engagement Group (TCEG)
January 1, 2023 - October 21, 2025
Expanded film revenue in US from $500k to over $5M. Recruited and built a dynamic team across producers, directors, production managers, editors and animators. Executive produced projects up to $1.4M, including the Fertility Out Loud YouTube docuseries for Ferring and an investor docuseries for Clayton, Dubilier & Rice; led interagency collaborations with Ogilvy and Evoke KYNE. Clients included GSK, ViiV, AstraZeneca, Johnson & Johnson, and more.
Head of Film, US at Twofour (acquired by The Creative Engagement Group)
January 1, 2019 - October 21, 2025
Expanded the US Film offering beyond GSK to other US clients. Partnered with WRG to bolster film presence within product launches, NSMs and other sales meetings. New work awarded by AstraZeneca, Sanofi, Bristol Myers Squibb, ViiV, Carnival and Philabundance.
Executive Producer | Account Director at Twofour (onsite at GSK)
January 1, 2017 - October 21, 2025
Fostered collaborative relationships with GSK brand leads and internal communication teams. Established KPIs and ensured the health of the US GSK account. Expanded revenue to $1.5M across film, digital and web broadcasts; set a unified creative direction across content to maximize engagement and ROI.
Senior Producer | Director at Twofour (onsite at GSK)
January 1, 2014 - October 21, 2025
Built out production and digital capabilities (growing team from 4 to 10) and repositioned the embedded team as a strategic partner on internal communications campaigns.
Producer | Director at Twofour (onsite at GSK)
January 1, 2010 - October 21, 2025
Elevated live streaming event production, tripling the web broadcast pipeline and establishing a reputation for excellence in delivery; created more compelling video content to widen campaign reach.
Producer | Director at MJM Creative Services (onsite at GSK)
January 1, 2008 - October 21, 2025
Produced and directed live web broadcasts to global audiences; created video content for internal communications leads across the GSK business.
Producer | Director | Writer at Healthology (division of iVillage/NBC Universal)
January 1, 2006 - October 21, 2025
Created health and medical video content for distribution across digital platforms; clients included Novartis, Pfizer, Eli Lilly, AstraZeneca, Biogen, NBC, ABC and PAX TV.
Production Manager | Coordinator | Assistant at Freelance
January 1, 2000 - October 21, 2025
Produced and directed live web broadcasts for various clients including HBO, Comedy Central, Discovery Channel, Nickelodeon, MTV, AMC, and Children’s Television Workshop.
Videographer | Video Editor at American Research Corporation of Virginia
January 1, 1998 - October 21, 2025
Created health-related video content as part of project teams; delivered editing and videography for internal and external communications.

Education

BA at Virginia Tech
January 1, 1996 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Financial Services, Media & Entertainment, Professional Services, Education