I’m Rhett Desormeaux, a technical and content writer focused on helping teams build clearer, more effective digital experiences in an AI-centric marketing world. I combine research-based writing with practical SEO and conversion-focused messaging, so organizations can stand out, attract the right audience, and turn attention into measurable results. Across my roles, I’ve managed web and organic social content for North American clients, collaborated cross-functionally to improve internal processes, and used performance data to guide ongoing optimization. I’m especially motivated by work that modernizes operations—whether that’s improving content quality, refining campaigns, or implementing new CRM and technical workflows to support better client outcomes.

Rhett Desormeaux

I’m Rhett Desormeaux, a technical and content writer focused on helping teams build clearer, more effective digital experiences in an AI-centric marketing world. I combine research-based writing with practical SEO and conversion-focused messaging, so organizations can stand out, attract the right audience, and turn attention into measurable results. Across my roles, I’ve managed web and organic social content for North American clients, collaborated cross-functionally to improve internal processes, and used performance data to guide ongoing optimization. I’m especially motivated by work that modernizes operations—whether that’s improving content quality, refining campaigns, or implementing new CRM and technical workflows to support better client outcomes.

Available to hire

I’m Rhett Desormeaux, a technical and content writer focused on helping teams build clearer, more effective digital experiences in an AI-centric marketing world. I combine research-based writing with practical SEO and conversion-focused messaging, so organizations can stand out, attract the right audience, and turn attention into measurable results.

Across my roles, I’ve managed web and organic social content for North American clients, collaborated cross-functionally to improve internal processes, and used performance data to guide ongoing optimization. I’m especially motivated by work that modernizes operations—whether that’s improving content quality, refining campaigns, or implementing new CRM and technical workflows to support better client outcomes.

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Experience Level

Expert
Expert

Language

English
Advanced

Work Experience

Content Strategist at Dieselmatic
October 1, 2022 - July 1, 2026
Wrote, scheduled, and published web content and articles for North American clients, supporting increased SEO visibility. Created social media posts for 25 clients across platforms, improving engagement and brand awareness. Collaborated cross-functionally to develop and present a company-wide development matrix used for annual reviews. Researched and proposed new advertising channels, implementing ad campaigns that generated new leads. Analyzed advertising and engagement performance using metrics like CTR and PPC results to recommend optimizations. Rolled out cross-company operational platforms, troubleshooting post-migration issues to reduce downtime and ensure a smooth transition, with zero business interruption. Used CRM and technical tools to maintain client data accuracy, coordinate workflows, and support internal and client-facing projects, improving retention and satisfaction through collaboration with clients and account managers.
Content Specialist at Innovapost
September 1, 2020 - October 1, 2022
Collaborated with a cross-functional team to modernize Canada Post online mailing procedure guides, improving clarity, consistency, and usability for Canada Post customers. Supported the Daily Operations team with daily website improvement tasks to maintain and enhance Canada Post’s online presence. Worked with the Daily Operations team to retire outdated code and improve backend code, helping improve the website and end-user experience.
Freelance Writer at BreezeMaxWeb
April 1, 2020 - September 1, 2020
Authored articles for clients across multiple industries to increase customer interest and brand awareness. Conducted in-depth industry research to build subject familiarity, support accurate article development, and strengthen SEO-centric quality of written content.

Education

Graduate Certificate - Professional Writing at Centennial College
January 1, 2019 - January 1, 2020
BA (Honours) - Communication Studies at York University
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet