I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

Roland Kettle

I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

Available to hire

I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels.
Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

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Language

English
Fluent

Work Experience

Freelance SEO, AI & Content Consultant at Digital Silk / Lavin Media / Micro1 (Remote)
February 1, 2024 - Present
Provided technical, content and off-page SEO audits; defined and executed SEO strategies; led content strategy, briefing and quality checks; planned and implemented link-building programs; produced performance reports; supported new business pitches; managed teams and departments; created AI-generated content, prompts and automation workflows; oversaw website builds, migrations and deployment planning.
Senior SEO Manager at Body&Fit
February 1, 2022 - January 1, 2024
Led technical, content and off-page SEO initiatives; managed development tickets and QA; shaped SEO strategy; conducted comprehensive keyword research and trend analysis; planned and produced content; created AI content with prompting; performed copy checking and reporting; led Google penalty recovery and evaluated SEO tools.
SEO & SEA Channel Manager at Converse
February 1, 2021 - January 1, 2022
Directed SEO and SEM strategy; managed external agencies; conducted keyword research and trends analysis; produced channel reports; oversaw CMS and migration planning; planned content and set up analytics tracking; handled billing.
Search Specialist SEO at Accell Group
June 1, 2019 - December 1, 2020
Performed technical, content and off-page audits; managed development tickets; defined search strategy and keywords; oversaw agency and external resources; wrote and edited copy; planned and developed content; led website redesign, accessibility and semantics; conducted Google penalty recovery and tool setup/evaluation.
Global SEO Specialist at TBWA Chiat Day - Engage/180 Kingsday @ Nike
March 1, 2016 - May 1, 2019
Led on-page content planning, research and ideation; managed website migrations; implemented XML sitemap and hreflang; performed keyword research and seasonality analysis; assessed opportunities, sizing and impact; analyzed Google updates and recovery; conducted content and technical audits and competitor analysis; configured SEO tools.
SEO PR Campaign Executive at ITC
December 1, 2015 - February 1, 2016
Carried out off-page audits, disavow management, link prospecting and building; managed online PR and relationships; wrote copy; planned and researched content; performed content and technical audits.
Search Manager at Pixel8
August 1, 2013 - December 1, 2015
Managed SEO tools setup and usage; developed SEO strategy and plan; delivered SEO training; oversaw web build projects and CMS; optimized conversion; prepared client reports; conducted technical, content and off-page audits; performed competitor and market research; copywriting, proofreading and content planning; managed display ads, link building and online PR; penalties recovery and web design/wireframing; PPC strategy and AdWords setup.
SEO Executive at Carat Media / iProspect
December 1, 2011 - August 1, 2013
Conducted website audits; prepared client reports and managed accounts; formulated strategy; developed off-page strategies; copywriting; performed link auditing; presented to clients; provided technical recommendations; penalty management and recovery; link prospecting and DDS management; SEO training; data analysis.
Social Media Assistant at My Clever Agency
June 1, 2011 - September 1, 2011
Supported social media campaigns and content creation; assisted with client reporting and community management.

Education

MSc International Creative Advertising at Manchester Metropolitan University Business School
January 1, 2010 - January 1, 2011
BA Hons History Degree (2.1) at The University of Sheffield
January 1, 2002 - January 1, 2006
OCNW Stage A Level 2 Internet and Web Page Design at The Adult Learning College Lancaster
January 1, 2006 - January 1, 2007
BTEC Diploma Art and Creative Studies at Newcastle-under-Lyme College
January 1, 2001 - January 1, 2002
A Levels at Biddulph High School
January 1, 1996 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education