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I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.…I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

Roland Kettle

SEO Expert, Digital Marketer, Content Strategist

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I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.…I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels. Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

Available to hire

I am a search marketer with experience of working with multinational brands on global campaigns to local independent businesses in the promotion of their websites through organic and paid search campaigns. I have worked on e-commerce and lead generation sites as well as on branding campaigns to meet business objectives across various markets using technical, content and off-page optimisation techniques in conjunction with other media channels.
Quick to adapt to new verticals, I am a highly analytical creative problem solver with a data-led approach. I am a motivated self starter who is committed to the further development and expansion of my skills and knowledge in digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance SEO, AI & Content Consultant at Digital Silk / Lavin Media / Micro1 (Remote)

February 1, 2024 - Present

Provided technical, content and off-page SEO audits; defined and executed SEO strategies; led content strategy, briefing and quality checks; planned and implemented link-building programs; produced performance reports; supported new business pitches; managed teams and departments; created AI-generated content, prompts and automation workflows; oversaw website builds, migrations and deployment planning.

Senior SEO Manager at Body&Fit

February 1, 2022 - January 1, 2024

Led technical, content and off-page SEO initiatives; managed development tickets and QA; shaped SEO strategy; conducted comprehensive keyword research and trend analysis; planned and produced content; created AI content with prompting; performed copy checking and reporting; led Google penalty recovery and evaluated SEO tools.

SEO & SEA Channel Manager at Converse

February 1, 2021 - January 1, 2022

Directed SEO and SEM strategy; managed external agencies; conducted keyword research and trends analysis; produced channel reports; oversaw CMS and migration planning; planned content and set up analytics tracking; handled billing.

Search Specialist SEO at Accell Group

June 1, 2019 - December 1, 2020

Performed technical, content and off-page audits; managed development tickets; defined search strategy and keywords; oversaw agency and external resources; wrote and edited copy; planned and developed content; led website redesign, accessibility and semantics; conducted Google penalty recovery and tool setup/evaluation.

Global SEO Specialist at TBWA Chiat Day - Engage/180 Kingsday @ Nike

March 1, 2016 - May 1, 2019

Led on-page content planning, research and ideation; managed website migrations; implemented XML sitemap and hreflang; performed keyword research and seasonality analysis; assessed opportunities, sizing and impact; analyzed Google updates and recovery; conducted content and technical audits and competitor analysis; configured SEO tools.

SEO PR Campaign Executive at ITC

December 1, 2015 - February 1, 2016

Carried out off-page audits, disavow management, link prospecting and building; managed online PR and relationships; wrote copy; planned and researched content; performed content and technical audits.

Search Manager at Pixel8

August 1, 2013 - December 1, 2015

Managed SEO tools setup and usage; developed SEO strategy and plan; delivered SEO training; oversaw web build projects and CMS; optimized conversion; prepared client reports; conducted technical, content and off-page audits; performed competitor and market research; copywriting, proofreading and content planning; managed display ads, link building and online PR; penalties recovery and web design/wireframing; PPC strategy and AdWords setup.

SEO Executive at Carat Media / iProspect

December 1, 2011 - August 1, 2013

Conducted website audits; prepared client reports and managed accounts; formulated strategy; developed off-page strategies; copywriting; performed link auditing; presented to clients; provided technical recommendations; penalty management and recovery; link prospecting and DDS management; SEO training; data analysis.

Social Media Assistant at My Clever Agency

June 1, 2011 - September 1, 2011

Supported social media campaigns and content creation; assisted with client reporting and community management.