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Hi, I’m Ruban F. Ribeiro, a remote Digital Marketing & Community Managing Specialist with 7+ years of experience nurturing gaming communities in both AAA and indie studios. I lead with a community-first, empathetic approach to build trust and vibrant audiences.\n\nI bridge players and developers through data-driven strategies, content campaigns, influencer partnerships, and live in-game events, driving retention while maintaining a safe, inclusive space across Reddit, Discord, and social channels.…Hi, I’m Ruban F. Ribeiro, a remote Digital Marketing & Community Managing Specialist with 7+ years of experience nurturing gaming communities in both AAA and indie studios. I lead with a community-first, empathetic approach to build trust and vibrant audiences.\n\nI bridge players and developers through data-driven strategies, content campaigns, influencer partnerships, and live in-game events, driving retention while maintaining a safe, inclusive space across Reddit, Discord, and social channels.

Ruban F. Ribeiro

Community Manager, Content Creator, Marketing Strategist, +6

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Hi, I’m Ruban F. Ribeiro, a remote Digital Marketing & Community Managing Specialist with 7+ years of experience nurturing gaming communities in both AAA and indie studios. I lead with a community-first, empathetic approach to build trust and vibrant audiences.\n\nI bridge players and developers through data-driven strategies, content campaigns, influencer partnerships, and live in-game events, driving retention while maintaining a safe, inclusive space across Reddit, Discord, and social channels.…Hi, I’m Ruban F. Ribeiro, a remote Digital Marketing & Community Managing Specialist with 7+ years of experience nurturing gaming communities in both AAA and indie studios. I lead with a community-first, empathetic approach to build trust and vibrant audiences.\n\nI bridge players and developers through data-driven strategies, content campaigns, influencer partnerships, and live in-game events, driving retention while maintaining a safe, inclusive space across Reddit, Discord, and social channels.

Available to hire

Hi, I’m Ruban F. Ribeiro, a remote Digital Marketing & Community Managing Specialist with 7+ years of experience nurturing gaming communities in both AAA and indie studios. I lead with a community-first, empathetic approach to build trust and vibrant audiences.\n\nI bridge players and developers through data-driven strategies, content campaigns, influencer partnerships, and live in-game events, driving retention while maintaining a safe, inclusive space across Reddit, Discord, and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Community Manager at 2K Sports (NBA 2K Series)

October 31, 2021 - August 1, 2025

Led official NBA 2K communities on Discord, Reddit, and social channels by implementing engaging content plans that grew a multi-thousand-member player base. Developed comprehensive content calendars including patch notes, announcements, and user-generated content campaigns to support live operations and in-game events, driving active participation and retention. Acted as a bridge between players and developers by gathering actionable feedback through surveys and sentiment analysis. Launched influencer outreach and live-stream partnerships; coordinated giveaways and creator events while tracking campaign ROI via engagement and sentiment KPIs. Established robust moderation policies and a volunteer moderator program to ensure a safe and inclusive environment and address toxicity promptly.

Community Moderator / Consultant (Freelance) at Freelance

October 31, 2021 - September 2, 2025

Designed tailored community strategies and content plans for mid-sized gaming studios and indie titles on platforms such as Discord, Twitch, and Reddit. Built robust Discord servers from scratch by setting up advanced role structures, automated notifications, and optimal channel organization to boost user participation. Produced platform-specific social media content including Reddit AMAs and blog posts to reinforce brand voice and enhance community trust. Organized virtual events such as tournaments, contests, and Q&As to incentivize engagement and reward loyalty. Delivered empathetic player support via social channels and live chat, translating player insights into actionable development updates.

Freelance Content Writer at Medium

June 1, 2024 - September 2, 2025

Authored over 150 articles on topics including life lessons, mental health, and community well-being. Achieved multiple top writer accolades in related categories and gained 550,000 total views. Collaborated with mental health advocates and community blogs to spark discussions on self-care and empathy, establishing thought leadership within Medium and Reddit circles.

Community Manager at 2K Sports (NBA 2K Series)

November 1, 2021 - Present

Led official NBA 2K communities on Discord, Reddit, and social channels; developed and executed content calendars, patch notes, announcements, and UGC campaigns to support live operations. Served as a Player-Developer liaison by gathering actionable feedback through surveys and sentiment analysis. Launched influencer outreach and live-stream partnerships; organized giveaways and creator events; established moderation policies and a volunteer moderator program to maintain a safe, inclusive space. Tracked campaign ROIs through engagement and sentiment KPIs.

Community Moderator / Consultant (Freelance)

January 1, 2021 - October 23, 2025

Designed tailored community strategies and content plans for mid-sized gaming studios and indie titles across Discord, Twitch, and Reddit. Built robust Discord servers from scratch with advanced role structures, automated notifications, and optimized channel organization to boost participation. Produced platform-specific content and organized virtual events to incentivize engagement and loyalty. Delivered empathetic player support and translated insights into actionable updates for development teams.

Freelance Content Writer at Medium

December 31, 2023 - October 22, 2025

Authored 150+ articles on topics spanning life lessons and mental health to community well-being. Recognized as a multiple-time top writer in related categories on Medium, with 550K+ total views. Collaborated with mental health advocates and community blogs to spark discussions around self-care and empathy, establishing thought leadership within Medium and Reddit circles.