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I am a dynamic freelance producer with over 10 years of experience delivering outstanding live events for top-tier clients, including NCAA championships and Olympic Games. I specialize in integrating marketing elements and leading diverse teams in high-stakes environments. I recently produced 31 high school football broadcasts and 16 major events for the Atlanta Falcons, demonstrating strong project management skills. I thrive on driving innovative experiential solutions that elevate event experiences to meet unique organizational needs. I am committed to crafting tailored, end-to-end event productions that resonate with audiences and deliver measurable results.…I am a dynamic freelance producer with over 10 years of experience delivering outstanding live events for top-tier clients, including NCAA championships and Olympic Games. I specialize in integrating marketing elements and leading diverse teams in high-stakes environments. I recently produced 31 high school football broadcasts and 16 major events for the Atlanta Falcons, demonstrating strong project management skills. I thrive on driving innovative experiential solutions that elevate event experiences to meet unique organizational needs. I am committed to crafting tailored, end-to-end event productions that resonate with audiences and deliver measurable results.

Roddy White

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I am a dynamic freelance producer with over 10 years of experience delivering outstanding live events for top-tier clients, including NCAA championships and Olympic Games. I specialize in integrating marketing elements and leading diverse teams in high-stakes environments. I recently produced 31 high school football broadcasts and 16 major events for the Atlanta Falcons, demonstrating strong project management skills. I thrive on driving innovative experiential solutions that elevate event experiences to meet unique organizational needs. I am committed to crafting tailored, end-to-end event productions that resonate with audiences and deliver measurable results.…I am a dynamic freelance producer with over 10 years of experience delivering outstanding live events for top-tier clients, including NCAA championships and Olympic Games. I specialize in integrating marketing elements and leading diverse teams in high-stakes environments. I recently produced 31 high school football broadcasts and 16 major events for the Atlanta Falcons, demonstrating strong project management skills. I thrive on driving innovative experiential solutions that elevate event experiences to meet unique organizational needs. I am committed to crafting tailored, end-to-end event productions that resonate with audiences and deliver measurable results.

Available to hire

I am a dynamic freelance producer with over 10 years of experience delivering outstanding live events for top-tier clients, including NCAA championships and Olympic Games. I specialize in integrating marketing elements and leading diverse teams in high-stakes environments.

I recently produced 31 high school football broadcasts and 16 major events for the Atlanta Falcons, demonstrating strong project management skills. I thrive on driving innovative experiential solutions that elevate event experiences to meet unique organizational needs. I am committed to crafting tailored, end-to-end event productions that resonate with audiences and deliver measurable results.

Skills

Music Video

Branding

Video Advert

Experience Level

Music Video

Expert

Branding

Expert

Video Advert

Intermediate

Work Experience

Owner and Executive Producer at RFW Solutions, LLC

May 1, 2020 - Present

Delivered production design, live event execution, and show calling solutions to high-profile clients, including Atlanta Falcons and major sports properties.

Project Manager at Orchestrate Experience, LLC

April 2, 2019 - May 1, 2020

Harnassed the capabilities of internal design, fabrication, and production teams to create exceptional experiential environments for clients. Produced live events.

Executive Producer at Van Wagner Sports and Entertainment Productions

July 2, 2015 - April 2, 2019

Directed a team of five producers across the United States in sports production, graphic creation, content development, and live events. Produced 113 television, digital, and radio ticket sales spots for each NCAA National Championship. Selected and managed venue producers and oversaw content development and script composition for 13 venues during the NCAA Division One Men's Basketball Tournament. Served as producer for the 2017 NCAA Men's Final Four in Phoenix, AZ, the 2018 NCAA Men's Final Four in San Antonio, TX, and the 2019 NCAA Men's Final Four in Minneapolis, MN. Functioned as Content Manager and Master Control Producer for the Rio 2016 Olympic Summer Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games in PyeongChang, South Korea. Produced the 2017-2019 College Football Playoff Media Day. Led production as Executive Producer for the 2017 and 2018 U.S. Open Tennis Championships in Flushing Meadows, NY. Produced Super Bowl LIII Opening Night in Atlanta, GA. Oversaw

Vice President of Events at Atlanta Falcons Football Club LLC (Flowery Branch)

December 2, 2013 - March 2, 2015

Managed an events team comprised of five members and various agencies, planning and executing 16 major events annually (NFL games, community, fan, and sponsor activities). Oversaw the production of the ground-breaking ceremony for Mercedes-Benz Stadium. Directed the development of integrated brand marketing initiatives. Spearheaded the production of the team’s award-winning 'Rise Up' campaign featuring Samuel L. Jackson.

Director of Event Marketing at Atlanta Falcons Football Club LLC (Flowery Branch)

May 2, 2002 - December 2, 2013

Supervised the administration of print, broadcasting, and out-of-home displays along with an electronic media plan, public ticket marketing and club advertising efforts. Facilitated grassroots marketing initiatives, including the launch of the new team logo and unveiling of new uniforms.

Video Producer at NCAA Men's Final Four (Atlanta and other sites)

April 2, 2012 - April 2, 2012

Produced and directed the video board presentation for the three-day event, ensuring cohesive integration of marketing elements between corporate partners and the event production company for optimal outcomes.

Video Producer at NCAA Men's Final Four

January 2, 2009 - April 2, 2009

Video Producer at NCAA Men's Final Four (San Antonio)

April 2, 2008 - April 2, 2008

Director of Game Enhancement at NFL Super Bowl XXXIX (Jacksonville)

February 2, 2005 - February 2, 2005

Directed the development and execution of all game presentation elements, including video displays, LED messaging, in-game music, and celebratory pyrotechnics. Acted as liaison between NFL office and contracted production companies.

Video Producer at NFL Super Bowl XXXVII (San Diego)

January 1, 1997 - January 1, 1997

Produced the Player Introduction, Coin Toss, and National Anthem ceremonies featuring Celine Dion and the Dixie Chicks. Oversaw creative development and execution of all related elements.

Director of Game Enhancement at NFL Super Bowl XXXVII (San Diego)

January 1, 1997 - January 1, 1997

Oversaw the creative development and execution of all related elements.