https://www.twine.net/signin Led experiential design for Best Buy’s first UK store, located in West Thurrock just outside London. As the brand’s initial entry into the UK market, the location required a retail experience that translated Best Buy’s core strengths while introducing value proposition elements tailored specifically to the UK consumer.

My team was responsible for the store design, environmental design, value proposition experience design, fixtures, electronic infrastructure, and visual merchandising. Together, these components shaped a highly immersive destination that showcased emerging technology, premium services, and category-specific experiences within a cohesive retail environment.

The store featured a series of differentiated experience zones, including electric vehicles, high-end home theater, multi-screen television displays, Geek Squad Genius Bar and service counters, and a dedicated DJ area. Each element was designed to create customer engagement, support product education, and bring the brand’s service-driven retail model to life in a new international market.

The result was a market-specific flagship environment that combined large-format retail strategy, experiential merchandising, and operational execution to support Best Buy’s UK launch.

https://www.twine.net/signin Contributed to the experiential design of Cannondale’s 2015 pro cycling team launch, hosted at the Frank Gehry-designed IAC Building in New York City. The event introduced the new team through a highly produced brand experience that combined architecture, product storytelling, media engagement, and live global broadcast.

My role included event theme design, spatial layout, lighting direction, and fixture design across the full guest journey. The experience began with a pre-launch press event, followed by a cocktail reception in the product gallery, where guests engaged with the bikes, gear, and supporting brand stories in a curated environment.

The event culminated with the official team introduction in the main lobby, using the venue’s 120-foot by 11-foot interactive video wall as a dramatic media backdrop. This large-scale digital moment created a powerful reveal for the athletes and brand while amplifying the energy of the live audience.

As the first global livestreamed launch event in the bike industry, the experience extended beyond the physical venue to reach audiences around the world. The result was a polished, media-ready launch environment that elevated Cannondale’s team introduction and reinforced the brand’s position at the intersection of performance, design, and innovation.

https://www.twine.net/signin Architectural visualization of retail storefronts and interiors.

https://www.twine.net/signin Designed the brand identity, retail environment, and customer experience strategy for High Tide, a dispensary concept developed for an investment group preparing to enter the Massachusetts market following legalization and retail license availability.

The concept was created to help establish credibility with key stakeholders, including the Massachusetts Cannabis Control Commission, prospective investors, and the board of directors. The goal was to present a polished, professional, and scalable retail vision for an emerging regulated category.

My role included developing the High Tide logo, store design, digital signage experience, and website customer journey. Each touchpoint was designed to communicate trust, clarity, and operational readiness while supporting a consistent brand experience across physical and digital channels.

The retail concept emphasized approachability, education, and ease of navigation, helping customers better understand the product offering within a professional and compliant environment. The digital signage and website experience extended the brand beyond the store, reinforcing customer confidence and supporting a more seamless path to engagement.

The result was an integrated dispensary concept that combined brand strategy, environmental design, and digital experience design into a credible platform for licensing conversations, investor presentations, and future retail expansion.

https://www.twine.net/signin Project Hearth explores how autonomous delivery could extend a quick-service restaurant’s drive-thru operation beyond the traditional customer journey. The concept integrates order-ahead technology with a branded Nuro R3 autonomous vehicle, dual-temperature storage and secure curbside pickup to deliver multiple hot and cold orders across a university campus.

Using a design-thinking and stage-gate methodology, I translated the initial opportunity into a practical pilot framework covering the end-to-end guest experience, restaurant operations, vehicle loading, routing, food safety, branding and partner activation. The plan defines entry and exit criteria, measurable success targets, stakeholder responsibilities, implementation phases and potential operational risks—including concepts for overcoming drive-thru clearance and loading challenges.

The result is a scalable innovation roadmap designed to test customer acceptance and operational feasibility before advancing to companion-robot delivery and broader market rollout.