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I'm a creative and community marketing strategist with 5+ years of building audiences, activating influencer partnerships, and turning compelling narratives into campaigns that drive community growth and measurable sales. I have hands-on experience with creator-led programs, earned media, social channel management, and event-driven activations, and I understand what makes fandoms form and keep them engaged. I'm equally comfortable in the strategy layer and the execution weeds, translating audience insights into practical campaigns. I thrive on growing authentic communities around original IP, sequencing awareness, excitement, and conversion to compound impact over time.…I'm a creative and community marketing strategist with 5+ years of building audiences, activating influencer partnerships, and turning compelling narratives into campaigns that drive community growth and measurable sales. I have hands-on experience with creator-led programs, earned media, social channel management, and event-driven activations, and I understand what makes fandoms form and keep them engaged. I'm equally comfortable in the strategy layer and the execution weeds, translating audience insights into practical campaigns. I thrive on growing authentic communities around original IP, sequencing awareness, excitement, and conversion to compound impact over time.

Roseline Kapongo

Creative Director, Brand Strategist, Marketing Strategist, +2

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I'm a creative and community marketing strategist with 5+ years of building audiences, activating influencer partnerships, and turning compelling narratives into campaigns that drive community growth and measurable sales. I have hands-on experience with creator-led programs, earned media, social channel management, and event-driven activations, and I understand what makes fandoms form and keep them engaged. I'm equally comfortable in the strategy layer and the execution weeds, translating audience insights into practical campaigns. I thrive on growing authentic communities around original IP, sequencing awareness, excitement, and conversion to compound impact over time.…I'm a creative and community marketing strategist with 5+ years of building audiences, activating influencer partnerships, and turning compelling narratives into campaigns that drive community growth and measurable sales. I have hands-on experience with creator-led programs, earned media, social channel management, and event-driven activations, and I understand what makes fandoms form and keep them engaged. I'm equally comfortable in the strategy layer and the execution weeds, translating audience insights into practical campaigns. I thrive on growing authentic communities around original IP, sequencing awareness, excitement, and conversion to compound impact over time.

Available to hire

I’m a creative and community marketing strategist with 5+ years of building audiences, activating influencer partnerships, and turning compelling narratives into campaigns that drive community growth and measurable sales. I have hands-on experience with creator-led programs, earned media, social channel management, and event-driven activations, and I understand what makes fandoms form and keep them engaged.

I’m equally comfortable in the strategy layer and the execution weeds, translating audience insights into practical campaigns. I thrive on growing authentic communities around original IP, sequencing awareness, excitement, and conversion to compound impact over time.

Skills

Branding

Email Marketing

Brand Identity

Experience Level

Branding

Expert

Email Marketing

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Marketing Communications Specialist at Good Morning

January 1, 2025 - Present

Lead end-to-end influencer and creator campaigns—identifying talent, managing outreach, and activating partnerships aligned with brand narrative; develop and execute integrated marketing strategy across earned, owned, and paid channels; secured national press placement on Global News' The Morning Show through self-led media initiatives; manage external media and content partnerships along the full customer journey, generating $50K in directly attributed revenue; monitor trends and platform behavior to ensure timely, story-led distribution maximizing organic reach.

Demand Generation Marketer at Welcome

January 1, 2023 - January 1, 2025

Ran multi-channel marketing campaigns with full ownership of content strategy, audience segmentation, outreach sequencing, and conversion tracking; built and maintained a content calendar across platforms to ensure high-volume, on-brand delivery; translated engagement data into optimization recommendations to improve performance; designed and executed targeted marketing events blending in-person activation with digital content distribution; contributed to pipeline growth.

Growth Marketer at Headversity

January 1, 2022 - January 1, 2023

Managed social media channels and online community growth for a workplace mental health SaaS platform, building a loyal, engaged audience through insight-led content strategy tuned to platform-specific behavior; applied behavioral psychology insights to content and community messaging; tracked cultural signals and audience trends to surface timely content opportunities, developing a discipline of fandom-aware storytelling that kept community engagement high; owned a $70K qualified lead pipeline, advancing community members through the funnel to near-conversion.

Project Marketing Manager at Neo Financial

January 1, 2020 - January 1, 2022

Managed a $100K marketing budget across six cross-functional teams—coordinating Creative, Digital, and Product to deliver integrated campaigns on strategy, on brand, and on schedule; contributed to planning and launch of nationwide experiential activation designed to grow the cardholder base; tracked reach, engagement, CAC, and revenue attribution to inform budget and content decisions.