Roseline Kapongo

Lead end-to-end influencer and creator campaigns—identifying talent, managing outreach, and activating partnerships aligned with brand narrative; develop and execute integrated marketing strategy across earned, owned, and paid channels; secured national press placement on Global News' The Morning Show through self-led media initiatives; manage external media and content partnerships along the full customer journey, generating $50K in directly attributed revenue; monitor trends and platform behavior to ensure timely, story-led distribution maximizing organic reach.

Ran multi-channel marketing campaigns with full ownership of content strategy, audience segmentation, outreach sequencing, and conversion tracking; built and maintained a content calendar across platforms to ensure high-volume, on-brand delivery; translated engagement data into optimization recommendations to improve performance; designed and executed targeted marketing events blending in-person activation with digital content distribution; contributed to pipeline growth.

Managed social media channels and online community growth for a workplace mental health SaaS platform, building a loyal, engaged audience through insight-led content strategy tuned to platform-specific behavior; applied behavioral psychology insights to content and community messaging; tracked cultural signals and audience trends to surface timely content opportunities, developing a discipline of fandom-aware storytelling that kept community engagement high; owned a $70K qualified lead pipeline, advancing community members through the funnel to near-conversion.