I'm Roisin Kirby, a strategic marketer with a proven ability to turn market insights into practical, actionable campaigns. I combine strong project management with stakeholder engagement to deliver measurable results for arts, entertainment and venue brands. As a CIM Fellow, Chartered Marketer and Mentor, I help teams grow through mentoring, coaching and training. Based in Nottingham and happy to travel, I work with clients to position brands, drive audience growth, and implement cross-channel marketing strategies.…

Roisin Kirby

I'm Roisin Kirby, a strategic marketer with a proven ability to turn market insights into practical, actionable campaigns. I combine strong project management with stakeholder engagement to deliver measurable results for arts, entertainment and venue brands. As a CIM Fellow, Chartered Marketer and Mentor, I help teams grow through mentoring, coaching and training. Based in Nottingham and happy to travel, I work with clients to position brands, drive audience growth, and implement cross-channel marketing strategies.…

Available to hire

I’m Roisin Kirby, a strategic marketer with a proven ability to turn market insights into practical, actionable campaigns. I combine strong project management with stakeholder engagement to deliver measurable results for arts, entertainment and venue brands.

As a CIM Fellow, Chartered Marketer and Mentor, I help teams grow through mentoring, coaching and training. Based in Nottingham and happy to travel, I work with clients to position brands, drive audience growth, and implement cross-channel marketing strategies.

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Skills

Experience Level

Language

English
Fluent
German
Advanced

Work Experience

Marketing Consultant at Refresh Marketing Consultancy Ltd
January 1, 2013 - October 1, 2024
Owner and consultant delivering strategy projects, establishing marketing functions and driving transformation. Working with clients to understand market insights and recommend strategies for effective brand positioning, marketing and communications, leading delivery of activity and monitoring performance.
Marketing Mentor at Refresh Marketing Consultancy Ltd
January 1, 2013 - Present
Mentoring and coaching a range of early to mid-career marketers to develop their skills and confidence to progress their careers.
Marketing Consultant at Sherwood Observatory
January 1, 2023 - December 31, 2024
Delivered marketing support for 12 months to establish a presence for this £6.8m new public planetarium and event space. Launched new ticketing website, grew communication channels and developed a marketing strategy and plan. Over 35k visitors vs 20k full year forecast. Grew social following from 2k to 15k in the first 6 months.
Coach at Arts Marketing Association
January 1, 2020 - December 31, 2022
Delivery of training sessions (in person and online), and coaching programmes to AMA members. Topics included Marketing Evaluation, Digital Marketing (including social media) and Email Marketing.
Marketing Mentor at Wine at Home
January 1, 2022 - December 31, 2022
Developing a marketing communications plan for this importer of organic, artisan wines. Mentoring the founder to deliver email marketing, paid social, paid search, video briefs and other marketing activities. Creating messaging around sustainable and traditional vineyard practices to appeal to the discerning wine lover. Goal was improving conversion from existing social followers and email subscribers.
Marketing Strategy and Comms Plan at Nottingham Playhouse
January 1, 2019 - December 31, 2019
Marketing audit and new strategy and plan for Christmas production. Team support and delivery of a range of event-based marketing activities to drive footfall and grow social following.
Mentor at National Videogame Arcade
January 1, 2017 - December 31, 2018
Mentorship of in-house team to upskill, delivery of marketing strategies and plans for projects and initiatives including kids clubs. Activity delivered resulted in their busiest February half term to date.
Business Consultant & Lecturer at Nottingham Business School
October 1, 2018 - Present
Delivering consultancy projects for local SMEs under Economic Regeneration funding including leisure sector, education, professional services sector clients. Delivering training on social media use, raising brand awareness and integration of digital channels. Part-time role teaching and mentoring Final Year, MBA and Postgraduate students.
Marketing Strategist at Hoxby
December 1, 2018 - December 31, 2024
Collaborating and delivering a range of marketing and communications projects including a marketing audit and strategic support for Insurance start-up Nimbla. Conducted a brand audit and data analysis to create a prioritized action plan to elevate the brand’s success and improve conversion rates.
Digital Experience Specialist at E.ON
April 1, 2014 - December 31, 2015
Project 1 - Product owner for E.On’s mobile app, delivering short and medium-term product propositions. Using user research and AB testing to optimize the customer experience. Delivered a 64% increase in monthly unique log-ins. Development of a new mobile app strategy to articulate ‘future state’ and align with E.On’s strategic objectives. Project 2 - Digital lead on designing a new self-service home moves proposition providing strategic focus based on analytics and customer insight, working cross-functionally to deliver the most commercially viable product that provides the best customer experience.
Head of Marketing Services at Nottingham Trent University
July 1, 2010 - December 31, 2012
Providing leadership for a team of 30+ through a departmental restructuring. Responsible for the university’s web and digital presence, content team, video, photography, market research, brand management, creative development, and central publications. Managing the university’s large marketing information architecture online and offline, project sponsor for a range of web features and apps. Integrated Marketing Manager for the university.
Integrated Marketing Manager at Nottingham Trent University
December 1, 2005 - June 30, 2010
Responsibility for student recruitment marketing, delivering a 15% increase in undergraduate student applications year on year including integrated campaign planning, open day promotion and the launch of Nottingham Conference Centre. Conception, delivery and launch of ground-breaking marketing initiatives including the UK’s first university Virtual Open Day.
Marketing Specialist at Capital One (New Ventures)
February 1, 2004 - November 30, 2005
Marketing Specialist, New Ventures, Capital One.
Head of Marketing at Qjump Ltd, National Express Group (NEG)
January 1, 2002 - February 29, 2004
Head of Marketing for Qjump Ltd within NEG.
Commercial Manager at National Express Group PLC (NEG)
October 1, 2000 - January 31, 2002
Commercial Manager for NEG.
Product Manager at Midland Mainline, National Express Group
February 1, 1999 - October 31, 2000
Product Manager for Midland Mainline, NEG.
Marketing Executive at La Redoute UK, Empire Stores Group
April 1, 1997 - November 30, 1998
Marketing Executive for La Redoute UK.
Research & Education Officer at British Epilepsy Association
October 1, 1996 - April 30, 1997
Research & Education Officer.
Assistant to the Directors at British Epilepsy Association
April 1, 1995 - October 31, 1996
Assistant to the Directors.

Education

BA Hons German 2.1 at Leicester University
January 1, 1994 - December 18, 2025
CIM Advanced Certificate at Leeds Metropolitan University
January 1, 1997 - December 18, 2025
CIM Chartered Marketer status at The Chartered Institute of Marketing (CIM)
January 11, 2030 - December 18, 2025
Study year abroad at University of Giessen
January 11, 2030 - December 18, 2025

Qualifications

CIM Chartered Marketer
January 11, 2030 - December 18, 2025
CIM Fellow
January 11, 2030 - December 18, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization, Other

Skills

Experience Level