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I’m Ryan Loftus, a senior copywriter and content strategist who turns complex scientific, technical, and commercial ideas into clear, conversion-focused storytelling. I’ve spent over 10 years across tech, travel, finance, and conservation, building content and integrated campaigns that strengthen brand voice and drive measurable growth through writing, UX, and campaign integration. Recently, I’ve led music-led documentary and awareness campaigns, driving strong engagement across social and YouTube, and created game and promotional editorial content that drove substantial downloads. I also support brands by bringing cyber and business topics to life for decision-makers, mentoring junior writers, and partnering across web, social, mobile games, events, and print to deliver content that performs.…I’m Ryan Loftus, a senior copywriter and content strategist who turns complex scientific, technical, and commercial ideas into clear, conversion-focused storytelling. I’ve spent over 10 years across tech, travel, finance, and conservation, building content and integrated campaigns that strengthen brand voice and drive measurable growth through writing, UX, and campaign integration. Recently, I’ve led music-led documentary and awareness campaigns, driving strong engagement across social and YouTube, and created game and promotional editorial content that drove substantial downloads. I also support brands by bringing cyber and business topics to life for decision-makers, mentoring junior writers, and partnering across web, social, mobile games, events, and print to deliver content that performs.

Ryan Loftus

Writer, Copywriter, Brand Strategist, +3

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I’m Ryan Loftus, a senior copywriter and content strategist who turns complex scientific, technical, and commercial ideas into clear, conversion-focused storytelling. I’ve spent over 10 years across tech, travel, finance, and conservation, building content and integrated campaigns that strengthen brand voice and drive measurable growth through writing, UX, and campaign integration. Recently, I’ve led music-led documentary and awareness campaigns, driving strong engagement across social and YouTube, and created game and promotional editorial content that drove substantial downloads. I also support brands by bringing cyber and business topics to life for decision-makers, mentoring junior writers, and partnering across web, social, mobile games, events, and print to deliver content that performs.…I’m Ryan Loftus, a senior copywriter and content strategist who turns complex scientific, technical, and commercial ideas into clear, conversion-focused storytelling. I’ve spent over 10 years across tech, travel, finance, and conservation, building content and integrated campaigns that strengthen brand voice and drive measurable growth through writing, UX, and campaign integration. Recently, I’ve led music-led documentary and awareness campaigns, driving strong engagement across social and YouTube, and created game and promotional editorial content that drove substantial downloads. I also support brands by bringing cyber and business topics to life for decision-makers, mentoring junior writers, and partnering across web, social, mobile games, events, and print to deliver content that performs.

Available to hire

I’m Ryan Loftus, a senior copywriter and content strategist who turns complex scientific, technical, and commercial ideas into clear, conversion-focused storytelling. I’ve spent over 10 years across tech, travel, finance, and conservation, building content and integrated campaigns that strengthen brand voice and drive measurable growth through writing, UX, and campaign integration.

Recently, I’ve led music-led documentary and awareness campaigns, driving strong engagement across social and YouTube, and created game and promotional editorial content that drove substantial downloads. I also support brands by bringing cyber and business topics to life for decision-makers, mentoring junior writers, and partnering across web, social, mobile games, events, and print to deliver content that performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Language

Work Experience

Senior Copywriter & Content Strategist at Studio Bluegreen

March 1, 2022 - Present

Owned brand voice across web, social, mobile games, events, and print. Delivered large-scale music-led documentary content performance (11.7M social views, 1.9M YouTube views, 74,000 interactions, 10,000+ follower growth, and 24,395 hours watched). Wrote in-game mobile gaming copy and created promotional editorial and social content driving 500,000+ global downloads. Led an awareness campaign for a frontline conservation partner featuring music and supported by murals, social, and PR with national press coverage. Doubled community growth from 80,000 to 160,000 and increased newsletter subscribers from 600 to 2,000, while supporting social content growth to 2.3M views, 349 reposts, and 2,200 saves.

Copywriting & Strategy (Client work)

January 1, 2019 - March 31, 2023

Client highlights include: translating complex cybersecurity risk into clear thought leadership for senior business leaders (Kaspersky) and summarising complex business/product narratives for brand scripts (GF Piping Systems). Also supported integrated CRM/social/OOH/email copy efforts for Trainline, improving sales performance.

Freelance / Senior Copywriter at Freelance

January 1, 2019 - March 31, 2023

Worked with global brands across comms and marketing channels including CRM, social, out-of-home, and email. Wrote and led integrated copy efforts, supported awareness and thought-leadership messaging, and contributed to business outcomes such as major uplift in ticket sales and award-winning tech coverage.

Freelance / Senior Copywriter at Various

January 1, 2019 - March 1, 2023

Worked with global brands including Kaspersky, Sennheiser, TUI, Trainline, Puma, and Barclaycard. Communicated complex cybersecurity risk stories to senior business leaders in engaging thought leadership. Interviewed C-suite stakeholders to craft concise brand scripting that summarized complex business and products. Supported and wrote integrated copy across CRM, social, OOH, and email alongside BAU CRM optimization, contributing to a 222% increase in ticket sales during tenure.