Rebecca Harrison
Senior brand and content strategist. EMEA background in premium consumer, lifestyle and FMCG brands.
About
Senior brand and content strategist.
EMEA background in premium consumer, lifestyle and FMCG brands. I work on brand positioning, content ecosystems, editorial direction and go-to-market strategy.
Available for creative direction, brand strategy, content strategy and launch support.
- 8 years' experience
- Joined May 2026
Languages
- EnglishFluent
- DutchBeginner
- FrenchBeginner
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
Work experience
Led EMEA category go-to-market strategy across launches, retail activation, and seasonal campaigns; defined hero products, campaign priorities, and consumer selling moments across markets; partnered cross-functionally across Brand, Sales, PR, Digital, and Trade teams to deliver integrated execution; used GFk, consumer, and commercial performance data to optimize category priorities, launch strategy, and campaign performance; delivered +53% category volume growth and +43% net sales growth.
Led global audio brand through integrated PR and digital strategy; delivered +500% uplift in media coverage; launched first e-commerce platform delivering +56% first-week sales uplift.
Led brand and event initiatives, overseeing cross-channel campaigns, retail activation, and experiential programs to strengthen brand presence and consumer engagement.
Education
Certifications and awards
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