Available to hire
Senior brand and content strategist.
EMEA background in premium consumer, lifestyle and FMCG brands. I work on brand positioning, content ecosystems, editorial direction and go-to-market strategy.
Available for creative direction, brand strategy, content strategy and launch support.
Experience Level
Language
English
Fluent
Dutch
Beginner
French
Beginner
Work Experience
EMEA Category Merchandising Manager at KitchenAid
January 1, 2023 - December 31, 2025Led EMEA category go-to-market strategy across launches, retail activation, and seasonal campaigns; defined hero products, campaign priorities, and consumer selling moments across markets; partnered cross-functionally across Brand, Sales, PR, Digital, and Trade teams to deliver integrated execution; used GFk, consumer, and commercial performance data to optimize category priorities, launch strategy, and campaign performance; delivered +53% category volume growth and +43% net sales growth.
EMEA Brand Manager at KitchenAid
January 1, 2019 - July 1, 2021Led global audio brand through integrated PR and digital strategy; delivered +500% uplift in media coverage; launched first e-commerce platform delivering +56% first-week sales uplift.
Brand & Event Manager at Red Bull
January 1, 2009 - December 31, 2011Led brand and event initiatives, overseeing cross-channel campaigns, retail activation, and experiential programs to strengthen brand presence and consumer engagement.
Education
MSc International Business Management at University of Kent
January 1, 2013 - May 19, 2026BA (Hons) Fashion Marketing at London College of Fashion
January 1, 2012 - May 19, 2026Qualifications
Marketing Week Mini MBA
March 1, 2024 - September 20, 2024Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services
Experience Level
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