Available to hire
I am Rosella Anzelmo, a senior textile designer and product developer based in Sydney. I create premium, end-to-end textile stories for bedding and cushions, blending hand-painted artwork with trend-forward concepts for leading Australian and global luxury retailers. I lead global production pipelines, source innovative fabrics, and craft cohesive ranges that travel from concept to market-ready collections, with a strong emphasis on quality control and reliable FOB delivery.
My work blends international trend forecasting with hands-on artwork and technical execution. I collaborate with premier brands, manage overseas manufacturing networks, and continuously push for high-margin, commercially successful products that maintain exceptional creative integrity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Fluent
French
Intermediate
Work Experience
Founder, Creative Director & Senior Product Developer at Rossella Design Atelier Pty Ltd
February 1, 2024 - Present Founder and lead of luxury brand collaborations and bespoke artwork. Develops couture-level textile narratives and end-to-end product portfolios across bedding, coordinates, and cushions for top Australian and global retailers; directs trend forecasting (Heimtextil) and international sourcing, and manages China-based production with rigorous QA and FOB logistics.
Senior Designer and Product Developer at Rossella Design
February 1, 2024 - PresentCollaborate with the brand to develop new designs based on market trends and client requirements. Lead the product development process from concept to final production with partnered manufacturing mills. Research and source new materials and techniques to enhance product offerings. Develop storyboards to help clients and the team visualise design concepts and samples for presentation. Travel domestically and internationally to visit fairs, assist buyers, and support the development of new collections.
Senior Designer and Product Developer at Rossella Design Atelier Pty Ltd
February 1, 2024 - November 4, 2025Collaborate with the brand to develop new designs based on market trends and client requirements. Lead the product development process from concept to final production with partnered manufacturing mills. Research and source new materials and techniques to enhance product offerings. Develop storyboards to help clients and the team visualise design concepts and samples for presentation. Travel domestically and internationally to visit fairs, assist buyers, and support the development of new collections.
Product Developer - Senior Designer at Juslink Pty
January 31, 2024 - January 31, 2024Develop and implement a design collection that aligns with the brand identity and market positioning. Oversee the execution of design projects from concept to completion, ensuring they meet quality standards, timelines and budget constraints. Work closely with clients, stakeholders and cross-functional teams to understand project requirements, gather feedback and ensure client satisfaction. Maintain high design standards and review design work to ensure it adheres to brand guidelines. Provide creative direction and guidance to designers, offering constructive feedback. Create storyboards for clients and the team to visualise the outcome and present design concepts and samples to clients. Travel overseas to attend and visit international fairs and assist buyers in order to develop new collections.
Product Developer - Senior Designer at Juslink Pty
January 1, 2024 - January 1, 2024Develop and implement a design collection that aligns with the brand identity and market positioning. Oversee the execution of design projects from concept to completion, ensuring quality standards, timelines and budget constraints. Work closely with clients, stakeholders and cross-functional teams to understand project requirements, gather feedback and ensure client satisfaction. Maintain high design standards and review design work to ensure adherence to brand guidelines. Provide creative direction and guidance to designers, creating storyboards for clients and teams; travel overseas to attend international fairs and assist buyers in developing new collections.
Product Developer & Senior Designer at Juslink Pty Ltd
November 1, 2022 - January 1, 2024Developed and implemented commercially successful textile collections aligned with brand identity and high-volume market positioning. Oversaw concept-to-delivery projects, ensured quality standards, strict retail timelines, and budget constraints; conducted overseas trend research and supported retail buyers in range selection.
Product Developer - Senior Designer at Juslink Pty Ltd
November 1, 2022 - January 31, 2024Develop and implement a design collection aligned with brand identity and market positioning. Oversee the execution of design projects from concept to completion, ensuring they meet quality standards, timelines and budget constraints. Work closely with clients, stakeholders and cross-functional teams to understand project requirements, gather feedback and ensure client satisfaction. Maintain high design standards and review design work to ensure adherence to brand guidelines. Provide creative direction and guidance to designers, offering constructive feedback to enhance their work. Create storyboards for clients and the team to visualize the outcome and present design concepts and samples to clients. Travel overseas to attend and visit international fairs and assist buyers in order to develop new collections.
Product Developer - Senior Designer at Juslink Pty
November 1, 2022 - January 31, 2024Develop and implement a design collection that aligns with the brand identity and market positioning. Oversee the execution of design projects from concept to completion, ensuring they meet quality standards, timelines and budget constraints. Work closely with clients, stakeholders and cross-functional teams to understand project requirements, gather feedback and ensure client satisfaction. Maintain high design standards and review design work to ensure it adheres to brand guidelines. Provide creative direction and guidance to designers, offering constructive feedback. Create storyboards for clients and the team to visualize the outcome and present design concepts and samples to clients. Travel overseas to attend and visit international fairs and assist buyers in order to develop new collections.
Senior Head Designer at Luxotic Pty
October 31, 2022 - October 31, 2022Innovate and create designs for seasonal ranges for both homeware and accessories to appeal to global markets. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Maintain close relations with buyers, manage workflows and present designs under requests. Responsible for the full creative process from concept development through production and presentation to customers. Communicate with garment factories and fabric mills; relay relevant updates and changes to suppliers. Create seasonal concept boards and lead a small design team. Travel overseas to attend and visit international fairs; assist in preparing for photo shoots, sales meetings, and samples.
Senior Head Designer at Luxotic Pty
October 1, 2022 - October 1, 2022Innovate and create designs for seasonal ranges for homeware and accessories for global markets. Work with the Art Director to develop a cohesive product assortment, maintain relations with buyers, manage workflows, and present designs on request. Responsible for the full creative process from concept development through production and presentation to customers. Communicate with garment factories and fabric mills; relay updates to suppliers. Create seasonal concept boards; lead and manage a small team of designers; travel to international fairs to support new collections and shoots.
Senior Head Designer at Luxotic Pty Ltd
October 1, 2018 - October 31, 2022Innovate and create designs for seasonal ranges for both homeware and accessories to appeal to global markets. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Maintaining close relations with buyers, managing workflows and presenting designs under request. Lead the full creative process from concept development through production and presentation to customer. Communicate with garment factories and fabric mills, relaying relevant updates to suppliers. Create seasonal concept boards. Lead and manage a small team of designers. Travel overseas to attend and visit international fairs; assist in preparing for photo shoots, sales meetings, and samples.
Senior Head Designer at Luxotic Pty
October 1, 2018 - October 1, 2022Innovate and create designs for seasonal ranges for both homeware and accessories to appeal to global markets. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Maintaining close relations with buyers, managing workflows and presenting designs under requests. Responsible for the full creative process from concept development through production and presentation to customer. Communicate with garment factories and fabric mills. Relaying relevant updates and changes to suppliers. Create seasonal concept presentation boards. Lead and manage a small team of designers. Travel overseas to attend and visit international fairs. Assist in preparing for photo shoots, sales meetings, samples.
Head Designer - Home Textile at Golden Warp Pty
September 30, 2018 - September 30, 2018Home collections and innovative designs connected to relevant current and future research and trends. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Creation of designs for new collection (hand painted and graphic). Collaborating with overseas manufacturers providing high-resolution designs and Pantone colours for strike-offs. Ownership of the creative direction for the season. Travel overseas to visit international fairs and use market analysis to inform trend directions, storyboards and project work. Led a team of designers settled in the office in China and ensured the best product mix aligned with market expectations. Presentations to customers and collaboration to define details.
Head Designer - Home Textile at Golden Warp Pty
September 1, 2018 - September 1, 2018Home collections and innovative designs connected to current and future trends. Work closely with the Art Director to develop a cohesive product assortment that both fulfills business needs and maintains the brand's creative excellence. Creation of designs for new collection (hand painted and graphic). Collaborating with overseas manufacturers providing high-resolution designs and Pantone colours for strike-off. Ownership of the creative direction for the season. Lead a team of designers and coordinate with cross-functional teams to prepare quality presentations and sales tools. Travel overseas to visit international fairs and develop collections.
Head Designer – Home Textile at Golden Warp Pty Ltd
September 1, 2016 - September 1, 2018Directed seasonal creative vision, produced hand-painted and graphic textile motifs for international markets; managed a technical design team in China to ensure market-fit and fabrication compliance; coordinated Pantone colorways and strike-offs with overseas manufacturers.
Head Designer - Home Textile at Golden Warp Pty Ltd
September 1, 2016 - September 30, 2018Home collections and innovative designs connected to current and future research and trends. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Creation of designs for new collection (hand painted and graphic). Collaborating with overseas manufacturers providing high-resolution designs and Pantone colours for strike-offs. Ownership of the creative direction for the season. Collaborating with cross-functional teams to prepare quality presentations and sales tools. Travel overseas to visit international fairs and use creative forecast services and market analysis to support trend directions, storyboards and project work. Led a team of designers settled in our office in China and ensured production of a strong product mix. Relations with customers to present new collections and define details.
Head Designer - Home Textile at Golden Warp Pty
September 1, 2016 - September 1, 2018Home collections and innovative designs connected to relevant current and future research and trends. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Creation of designs for new collection (hand painted and graphic). Collaborating with overseas manufacturers providing high-resolution designs and Pantone colours for strike-off. Ownership of the creative direction for the season. Collaborating and developing strong relationships with cross-functional teams to prepare quality presentations and sales tools for internal range showings. Travel overseas to visit international fairs and lead a team of designers settled in our office in China; ensure they produce the best possible product mix of styles in line with market expectations. Relations with customers to present new collections and collaborating to define details.
Textile Designer at Specialty Fashion Group
August 31, 2016 - August 31, 2016Paint original motifs to customer specifications. Follow design briefs during the development of artwork and provide feedback to designers. Weekly monitoring of sales reports considering print, style and colours. Use CAD software to create artwork, managing the design workload and productivity within the studio to ensure deadlines. Make repeats for textile mills. Work with Commercial Designers to select the best print technique for relevant fabrics.
Textile Designer at Specialty Fashion Group
August 1, 2016 - August 1, 2016Paint original motifs to customer specifications. Follow design briefs during artwork development and provide feedback to designers. Weekly monitoring of sales reports considering print, style and colours. Use CAD software to create artwork, managing the design workload and productivity within the studio to ensure deadlines. Make repeats for textile mills. Work with Commercial Designers to select the best print technique for relevant fabrics.
Textile Designer at Specialty Fashion Group
February 1, 2014 - August 1, 2016Paint original motifs to customer specifications. Follow design briefs during the development of artwork and provide feedback to designers. Weekly monitoring of sales reports considering print, style and colours. Use CAD software to create artwork, managing the design workload and productivity within the studio to ensure deadlines. Make repeats for textile mills. Work with the Commercial Designers to select the best print technique for relevant fabrics.
Textile Designer at New Age srl
December 31, 2013 - December 31, 2013Research and develop original digital prints. Created new designs by hand and elements based on current trends. Communication with Italian and international customers concerning pattern requests and orders based on current fashion trends. Collaboration with the Textile Director and other colleagues in a team environment. Tailoring designs for presentation. Sold several of self-designed items to clients including Zara, Versace, Missoni, Guess, Yamamay, Gaudì.
Textile Designer at New Age srl
January 1, 2013 - January 1, 2013Research and develop original digital prints. Created new designs by hand and elements based on current trends. Communication with Italian and international customers concerning pattern requests and orders based on current fashion trends. Collaboration with the Textile Director and other colleagues in a team environment. Tailoring designs for presentation. Sold several self-designed items to clients: Zara, Versace, Missoni, Guess, Yamamay, Gaudì.
Textile Designer + Salesperson at Studio Nine
December 31, 2012 - December 31, 2012Designed digital fashion prints. Salesperson for Italian clients. Coordinating and assisting the design team with training and support. Participated and assisted at sales meetings with high-end buyers in International Premiere Vision- Paris.
Textile Designer at New Age srl
January 1, 2012 - January 1, 2013Research and develop original digital prints. Created new designs by hand and elements based on current trends. Communication with Italian and international customers concerning pattern requests and orders based on current fashion trends. Collaboration with the Textile Director and other colleagues in a team environment. Tailoring designs for presentation. Sold several of self-designed to clients: Zara, Versace, Missoni, Guess, Yamamay, Gaudì.
Textile Designer + Salesperson at Studio Nine
January 1, 2012 - January 1, 2012Designed digital fashion prints. Salesperson for Italian clients. Coordinating and assisting the design team with training and support. Participated in sales meetings with high-end buyers at International Premiere Vision, Paris.
Freelance Textile Designer at Studio Quarta
December 31, 2011 - December 31, 2011Creation and development of new and original designs. Hand-painted all orders on all kinds of fabric. Most of the production was commissioned by Angelo Marani and Cividini.
Textile Designer & Sales Representative at Studio Nine
January 1, 2011 - January 1, 2012Designed digital fashion prints and managed high-end European client accounts; represented the studio at Premiere Vision in Paris, driving partnerships and orders.
Textile Designer + Salesperson at Studio Nine
January 1, 2011 - January 1, 2012Designed digital fashion prints. Salesperson for Italian clients. Coordinating and assisting the design team with training and support. Participated and assisted at sales meetings with high-end buyers in International Premiere Vision - Paris.
Freelance Textile Designer at Studio Quarta
January 1, 2011 - January 1, 2011Creation and development of new and original designs. Hand-painted orders on all kinds of fabric. Most production commissioned by Angelo Marani and Cividini.
Designer for Textile Industry at Ratti Spa
December 31, 2010 - December 31, 2010Creation of hand drawings for fabric, garments, upholstery, rugs and accessories for major fashion houses. Worked on designs for brands such as Salvatore Ferragamo, Missoni, D&G, Miu Miu and Louis Vuitton.
Freelance Textile Designer at Studio Quarta
January 1, 2010 - January 1, 2011Creation and development of new and original designs. Hand-painted all orders on all kinds of fabric. Most of the production was commissioned by Angelo Marani and Cividini.
Designer for Textile Industry at Ratti Spa
January 1, 2010 - January 1, 2010Creation of hand drawings for fabric, garments, upholstery, rugs and accessories for major fashion houses. Worked on designs for brands such as Salvatore Ferragamo, Missoni, D&G, Miu Miu and Louis Vuitton.
Designer for the Textile Industry at Ratti Spa
January 1, 2009 - January 1, 2010Created original hand-drawn designs for premium fabric houses and luxury fashion labels including Salvatore Ferragamo, Missoni, D&G, Miu Miu, and Louis Vuitton.
Designer for Textile Industry at Ratti SpA
January 1, 2009 - January 1, 2010Creation of hand drawings for fabric, garments, upholstery, rugs and accessories for major Fashion Houses. Since starting with the company I have done designs for brands such as Salvatore Ferragamo, Missoni, D&G, Miu Miu and Louis Vuitton.
Education
Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor's degree in Visual Arts at Fine Arts Academy Brera Milan Italy
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan)
January 11, 2030 - November 4, 2025Diploma of Fashion Designer (Final Mark: Distinction) at Australian Academy of Fashion Design
January 1, 2018 - December 31, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy “Brera”
January 1, 2004 - December 31, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - December 31, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy 'Brera', Milan
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - January 1, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - December 31, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy 'Brera'
January 1, 2004 - December 31, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - December 31, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy “Brera”
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan)
January 1, 1996 - January 1, 2001Diploma of Fashion Design (With Distinction) at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor's Degree in Visual Arts at Fine Arts Academy "Brera"
January 1, 2004 - January 1, 2008Italian Secondary School Diploma (Accounting & Foreign Languages) at Martin Luther King Institute
January 1, 1996 - January 1, 2001Qualifications
Diploma of Fashion Designer (Final Mark: Distinction)
January 1, 2018 - December 31, 2022Bachelor’s degree in Visual Arts
January 1, 2004 - December 31, 2008Italian Secondary school diploma – Accounting and Foreign Languages
January 1, 1996 - December 31, 2001Diploma of Fashion Designer
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts
January 1, 2004 - January 1, 2008Industry Experience
Retail, Manufacturing, Consumer Goods, Wholesale & Distribution, Professional Services, Media & Entertainment, Other
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