Available to hire
I’m Rossella Anzelmo, a multidisciplinary fashion and textile designer based in Sydney. Over the past decade I’ve led design and product development across homeware and accessories, collaborating with international mills, buyers, and brand teams to translate market trends into tangible collections.
I love telling stories through the full creative process—from concept and storyboards to samples and production. I travel to fairs worldwide to scout materials, meet clients, and help launch new collections, always aiming for high-quality, trend-driven design.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Intermediate
Work Experience
Senior Designer and Product Developer at Rossella Design
February 1, 2024 - PresentCollaborate with the brand to develop new designs based on market trends and client requirements. Lead the product development process from concept to final production with partnered manufacturing mills. Research and source new materials and techniques to enhance product offerings. Develop storyboards to visualise design concepts and samples for presentation. Travel domestically and internationally to visit fairs, assist buyers, and support the development of new collections.
Product Developer - Senior Designer at Juslink Pty
November 1, 2022 - January 31, 2024Develop and implement a design collection that aligns with the brand identity and market positioning. Oversee the execution of design projects from concept to completion, ensuring they meet quality standards, timelines and budget constraints. Work closely with clients, stakeholders and cross-functional teams to understand project requirements, gather feedback and ensure client satisfaction. Maintain high design standards and review design work to ensure it adheres to brand guidelines. Provide creative direction and guidance to designers, offering constructive feedback to enhance their work. Create storyboards for clients and the team to visualize the outcome and present design concepts and samples. Travel overseas to attend and visit international fairs and assist buyers to develop new collections.
Senior Head Designer at Luxotic Pty
October 1, 2018 - October 1, 2022Innovate and create designs for seasonal ranges for both homeware and accessories to appeal to global markets. Work closely with the Art Director to develop a cohesive product assortment that fulfills business needs and maintains the brand's creative excellence. Maintain close relations with buyers, manage workflows and present designs under requests. Responsible for the full creative process from concept development through production and presentation to customers. Communicate with garment factories and fabric mills, relaying updates to suppliers. Create seasonal concept presentation boards and lead a small design team. Travel overseas to attend and visit international fairs and assist in photo shoots, sales meetings, and sample development.
Head Designer – Home Textile at Golden Warp Pty
September 1, 2016 - September 1, 2018Home collections and innovative designs connected to relevant current and future research and trends. Collaboration with the Art Director to develop a cohesive product assortment. Creation of designs for a new collection (hand-painted and graphic). Working with overseas manufacturers providing high-resolution designs and Pantone colours. Ownership of the creative direction for the season. Travel overseas to visit international fairs and develop strong relationships with cross-functional teams; leading a design team in the China office to ensure top product quality. Presenting new collections to customers and defining details.
Textile Designer at Specialty Fashion Group
February 1, 2014 - August 1, 2016Paint original motifs to customer specifications. Follow design briefs during development of artwork and provide feedback to designers. Monitor weekly sales reports considering print, style and colours. Use CAD software to create artwork and manage workload to meet deadlines. Create repeats for textile mills and collaborate with Commercial Designers to select the best print techniques for relevant fabrics.
Textile Designer at New Age srl
January 1, 2012 - January 1, 2013Research and develop original digital prints. Created new designs by hand and elements based on current trends. Communicated with Italian and international customers for pattern requests and orders. Collaborated with the Textile Director and team; tailored designs for presentation. Sold several self-designed items to clients including Zara, Versace, Missoni, Guess, Yamamay, Gaudì.
Textile Designer + Salesperson at Studio Nine
January 1, 2011 - January 1, 2012Designed digital fashion prints. Served as salesperson for Italian clients. Coordinated and assisted the design team with training and support. Participated in sales meetings with high-end buyers at International Premiere Vision (Paris).
Freelance Textile Designer at Studio Quarta
January 1, 2010 - January 1, 2011Creation and development of new and original designs. Hand-painted orders on all kinds of fabric. Most production commissioned by designers such as Angelo Marani and Cividini.
Designer for Textile Industry at Ratti Spa
January 1, 2009 - January 1, 2010Creation of hand drawings for fabric, garments, upholstery, rugs and accessories for major fashion houses. Worked on designs for brands including Salvatore Ferragamo, Missoni, D&G, Miu Miu, and Louis Vuitton.
HEAD DESIGNER HOME TEXTILE at Golden Warp Pty
September 1, 2016 - September 30, 2018Home collections and innovative designs connected to relevant current and future research and trends. Work closely with the Art Director to develop a cohesive product assortment that both fulfills business needs and maintains the brand's creative excellence. Creation of designs for new collection (hand painted and graphic). Collaborating with overseas manufacturers providing High-resolution designs and Pantone colours for strike-offs. Ownership of the creative direction for the season. Collaborating and developing strong relationships with cross-functional teams to prepare quality presentations and sales tools for internal range showings. Travel overseas to visit international fairs and use creative forecast services, magazines, websites and market analysis to assist in providing information on trend directions, storyboards and project work. Led a team of designers settled in our office in China and ensure they produce the best possible product mix of styles in line with market expecta
Head Designer - Home Textile at Golden Warp Pty
September 1, 2016 - September 30, 2018Home collections and innovative designs; design collection development (hand-painted and graphic); collaborate with overseas manufacturers, provide high-resolution designs and Pantone colors; own the creative direction for the season; prepare quality presentations and sales tools; supervise designers in China; present collections to clients and lead sales efforts.
Education
Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy Brera
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò
January 1, 1996 - January 1, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy Brera
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - January 1, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy 'Brera'
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - January 1, 2001Diploma of Fashion Designer at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy “Brera”
January 1, 2004 - January 1, 2008Italian Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan) Italy
January 1, 1996 - January 1, 2001Diploma at Australian Academy of Fashion Design
January 1, 2018 - January 1, 2022Bachelor’s degree in Visual Arts at Fine Arts Academy Brera
January 1, 2004 - January 1, 2008Secondary school diploma – Accounting and Foreign Languages at Martin Luther King – Muggiò (Milan)
January 1, 1996 - January 1, 2001Qualifications
Diploma of Fashion Designer
January 1, 2018 - January 1, 2022Industry Experience
Manufacturing, Retail, Media & Entertainment, Professional Services, Education, Other, Wholesale & Distribution, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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