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I'm Chiara Rossitti, a CRM & Loyalty Manager with over 15 years of experience driving customer acquisition, retention, and engagement through strategic CRM initiatives and loyalty program execution. My role centers on optimizing the customer journey, balancing global consistency with local relevance to ensure a seamless, personalized experience. As Global CRM Coordinator, I led email marketing campaigns, customer segmentation, and local CRM activities to enhance engagement, sales conversion, and loyalty. I shaped CRM strategy through cross-functional collaboration with digital, IT, and regional teams to execute customer-centric initiatives and continuously improve service quality.…I'm Chiara Rossitti, a CRM & Loyalty Manager with over 15 years of experience driving customer acquisition, retention, and engagement through strategic CRM initiatives and loyalty program execution. My role centers on optimizing the customer journey, balancing global consistency with local relevance to ensure a seamless, personalized experience. As Global CRM Coordinator, I led email marketing campaigns, customer segmentation, and local CRM activities to enhance engagement, sales conversion, and loyalty. I shaped CRM strategy through cross-functional collaboration with digital, IT, and regional teams to execute customer-centric initiatives and continuously improve service quality.

Chiara

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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I'm Chiara Rossitti, a CRM & Loyalty Manager with over 15 years of experience driving customer acquisition, retention, and engagement through strategic CRM initiatives and loyalty program execution. My role centers on optimizing the customer journey, balancing global consistency with local relevance to ensure a seamless, personalized experience. As Global CRM Coordinator, I led email marketing campaigns, customer segmentation, and local CRM activities to enhance engagement, sales conversion, and loyalty. I shaped CRM strategy through cross-functional collaboration with digital, IT, and regional teams to execute customer-centric initiatives and continuously improve service quality.…I'm Chiara Rossitti, a CRM & Loyalty Manager with over 15 years of experience driving customer acquisition, retention, and engagement through strategic CRM initiatives and loyalty program execution. My role centers on optimizing the customer journey, balancing global consistency with local relevance to ensure a seamless, personalized experience. As Global CRM Coordinator, I led email marketing campaigns, customer segmentation, and local CRM activities to enhance engagement, sales conversion, and loyalty. I shaped CRM strategy through cross-functional collaboration with digital, IT, and regional teams to execute customer-centric initiatives and continuously improve service quality.

Available to hire

I’m Chiara Rossitti, a CRM & Loyalty Manager with over 15 years of experience driving customer acquisition, retention, and engagement through strategic CRM initiatives and loyalty program execution. My role centers on optimizing the customer journey, balancing global consistency with local relevance to ensure a seamless, personalized experience.

As Global CRM Coordinator, I led email marketing campaigns, customer segmentation, and local CRM activities to enhance engagement, sales conversion, and loyalty. I shaped CRM strategy through cross-functional collaboration with digital, IT, and regional teams to execute customer-centric initiatives and continuously improve service quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

CRM & Loyalty Manager at The North Face

January 1, 2024 - September 22, 2025

Led email marketing campaigns, customer segmentation, and local CRM activities to enhance customer engagement, sales conversion, and loyalty. Shaped CRM strategy and collaborated with digital, IT, and regional teams to execute and optimize customer-centric initiatives.

CRM Coordinator at Bally

January 1, 2015 - September 22, 2025

Coordinated CRM activities, email marketing, and data-driven campaigns; led segmentation and marketing automation; contributed to CRM strategy across the Bally brand.

CRM & Loyalty Manager at The North Face

January 31, 2024 - October 6, 2025

Responsible for leading CRM and loyalty initiatives, driving customer acquisition, retention, and engagement through strategic CRM programs and loyalty execution. Collaborated with digital, IT, and regional teams to implement and optimize customer-centric initiatives.

Global CRM Coordinator at Bally

January 31, 2015 - October 6, 2025

Led email marketing campaigns, customer segmentation, and local CRM activities to enhance customer engagement, sales conversion, and loyalty. Played a central role in shaping CRM strategy and coordinating with cross-functional teams to optimize initiatives.

CRM Data Management at Canclini Tessile

December 31, 2009 - October 6, 2025

CRM Data Management; Customer Satisfaction; Marketing Automation; Paid Social Ads.

Global CRM Coordinator at The North Face

January 31, 2024 - October 12, 2025

Led email marketing campaigns, customer segmentation, and local CRM activities to enhance customer engagement, sales conversion, and loyalty. Played a central role in shaping CRM strategy, collaborating with digital, IT, and regional teams to execute and optimize customer-centric initiatives.

CRM & Loyalty Manager at Bally

January 31, 2015 - October 12, 2025

Led email marketing campaigns, customer segmentation, and loyalty program activities; helped shape CRM strategy and collaborated with cross-functional teams to drive engagement.