Available to hire
I’m Romy Purshouse, a strategic and hands-on Creative Director with 20+ years of global experience spanning natural foods, healthcare, energy, and non-profit sectors. I specialize in turning bold creative visions into cohesive brands and campaigns that perform, leading cross-disciplinary teams and mentoring the next generation of designers.
From magazine design and brand identity to UX/UI and multi-channel campaigns, I combine art direction with data-driven strategy to drive growth for Fortune 500 companies, NGOs, and startups alike. I thrive on collaboration, building high-performing teams, and delivering design solutions that stay on brand and push outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
Creative Director at FormEnvy LLC
September 1, 2019 - PresentTransformed global brand identities and led projects from client acquisition through delivery, delivering consistent 20%+ growth in client engagement and business outcomes. Spearheaded user-centered web interfaces for CEBA and Energy Integration Inc., increasing user engagement by 30%. Developed impactful social media campaigns and web optimization strategies, driving a 25% increase in online sales for Streetwise Pies and a 40% boost in social engagement for CEBA. Recruited, mentored, and scaled design teams; ensured brand consistency across platforms.
Design Director at PrimalWear
March 1, 2020 - September 11, 2025Led a team of 7 apparel designers, driving a 20% sales increase through innovative product design and market trend research. Streamlined workflows, reducing production delays by 25%, ensuring timely product launches and boosting profit margins by 15%. Collaborated with production and merchandising teams to align design with business goals, resulting in a new product line that increased category sales by 18%. Recruited and developed design talent, enhancing team output.
Creative Director at Rocky Mountain Institute
September 1, 2019 - September 11, 2025Led brand strategy and image development, elevating RMI’s public presence and increasing digital engagement by 30% through cohesive brand standards across print and digital. Directed a full organizational rebrand post-merger, including logo redesign and digital transformation. Managed award-winning donor campaigns, driving a 20% increase in donor engagement and retention. Directed a team of Art Directors and Designers across three offices, producing global marketing materials that strengthened brand awareness by 50%.
Senior Art Director at High Noon Entertainment
January 1, 2012 - September 11, 2025Led the design of interactive media and print campaigns for major clients like the Food Network and HGTV, increasing viewer engagement. Spearheaded a rebranding effort for Boston Medical Centre Health Net Plan, increasing brand visibility by 25% across digital and print platforms. Produced animations for JUWI Solar, reinforcing leadership in the global solar industry.
Art Director at Knowle West Media Centre
June 1, 2010 - September 11, 2025Established and led KWMC’s design division, increasing profitability by 20% and tripling project volume. Developed creative briefs integrating brand strategy and customer journey, producing high-impact campaigns. Directed design teams across digital, motion graphics, and print formats, ensuring cohesive brand presence. Mentored design team to improve client acquisition and design quality.
Design Director at ATACAMA, Design Agency
October 1, 2007 - September 11, 2025Produced two nine-minute cinema movies for Phillips & Conoco exhibition and initiated and produced business development projects.
Consultant Art Director at Feedmee (Design Agency) / Turner Cartoon Network / English & Pockett / Red Bee Media / Z-Space
December 1, 2006 - September 11, 2025Consulted across multiple agencies and networks (Cologne, London, Sydney) on branding, show packaging, and animation; contributed to multi-market campaigns and brand implementations.
Senior Designer at Bruce Dunlop & Associates
September 1, 2005 - September 11, 2025Led brand development for JAGRAN TV in India; delivered final product to client and coached in-house team on applying new design elements for consistent brand implementation. Designed show packaging for TV3 NZ, a trailer for Sky Box Office, and the logo for the Sydney Film Festival; created show packaging for CREAM TV and animations for STARHUB’s Soccer World Cup coverage.
Senior Motion Graphic Designer at Turner Cartoon Network
November 1, 2004 - September 11, 2025Branded POGO for India; art-directed brand identity, producing image spots, monthly promos, and show packaging across 6 international feeds; supported in-house department restructuring to optimize workflow and output.
Senior Graphic Artist at Satellite Television Asian Region Limited (STAR TV)
November 1, 2003 - September 11, 2025Led a team of four to develop designs for high-profile shows and created channel identities for STAR’s first Chinese channel and STAR NEWS in India. Managed end-to-end design processes to ensure quality and alignment with senior management vision.
Art Director at Velvet Mediadesign Agency
October 1, 2001 - September 11, 2025Managed large-scale design projects, including concept development, layout, animation, live shoot direction, and post-production. Led channel branding and show identity projects; pitched and secured high-profile clients such as Universal Studios; oversaw on-site design execution and collaborated with global clients.
Education
Bachelor’s Degree in Web Design, Graphic Design, Product Design, Advertising at HOCHSCHULE ANHALT University of Applied Sciences
January 1, 1994 - January 1, 1999Qualifications
Management: Leading for Full Engagement
September 1, 2019 - September 11, 2025Management: Effective Supervision Skills
January 1, 2009 - September 11, 2025Management: Management as Intervention
January 1, 2010 - September 11, 2025Film Production: Independent Film Maker Producer
August 1, 2004 - September 11, 2025Industry Experience
Media & Entertainment, Healthcare, Energy & Utilities, Non-Profit Organization, Education, Financial Services, Professional Services, Consumer Goods, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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