I'm Raabia, founder of Designerfist, a UK creative agency. We design brands and build the things that carry them: identity and guidelines, websites, and social content. Recent work includes a 250-post content library for a retreat in Kent, a full website rebuild for a precast concrete firm, and brand systems for legal tech. How we work: the job is split into clear stages, and nothing moves on until you've approved the one before. We measure your real brand colours from your own files, and check every text colour for readability against WCAG AA. 12 five-star reviews on Trustpilot. See the work at designerfist.com.…

Raabia Omer

I'm Raabia, founder of Designerfist, a UK creative agency. We design brands and build the things that carry them: identity and guidelines, websites, and social content. Recent work includes a 250-post content library for a retreat in Kent, a full website rebuild for a precast concrete firm, and brand systems for legal tech. How we work: the job is split into clear stages, and nothing moves on until you've approved the one before. We measure your real brand colours from your own files, and check every text colour for readability against WCAG AA. 12 five-star reviews on Trustpilot. See the work at designerfist.com.…

Available to hire

I’m Raabia, founder of Designerfist, a UK creative agency.

We design brands and build the things that carry them: identity and guidelines, websites, and social content. Recent work includes a 250-post content library for a retreat in Kent, a full website rebuild for a precast concrete firm, and brand systems for legal tech.

How we work: the job is split into clear stages, and nothing moves on until you’ve approved the one before. We measure your real brand colours from your own files, and check every text colour for readability against WCAG AA.
12 five-star reviews on Trustpilot. See the work at designerfist.com.

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Work Experience

Creative Operations Lead at Dictalogic
June 1, 2023 - Present
Managed business operations while leading creative initiatives through a partnership with Designerfist. Oversaw design, marketing campaigns, and integration of AI tools into processes.
Creative Operations Lead at Dictalogic
June 1, 2023 - Present
Managed business operations and led creative and design-driven initiatives, developing marketing assets, brand guidelines, and multi-channel digital campaigns. Enhanced client experience with visually compelling proposals and streamlined workflows between creative and administrative teams. Applied generative AI tools to accelerate concept generation and production. Oversaw administrative and compliance tasks to support creative teams.
Freelance Graphic Designer at People Per Hour | Upwork
April 30, 2023 - August 15, 2025
Delivered branding, illustration, and marketing materials for diverse sectors, completing 40+ projects with high client satisfaction. Designed responsive websites improving UX and SEO. Produced accessible digital documents and hand-drawn/digital illustrations enhancing brand storytelling and e-learning platforms. Used generative AI tools for concept ideation and creative variations. Recognized as a Top 5 Designer on People Per Hour in February 2022.
Self Employed Freelance Graphic Designer at People Per Hour | Upwork
April 1, 2023 - October 18, 2025
Delivered branding and marketing materials for various clients, achieving a consistent satisfaction rating and recognition as a top designer.
Creative Designer (Multi-Service Digital Agency) at Designerfist.com
January 1, 2022 - Present
Founded a digital agency focused on independent design research. Collaborated with clients to develop branding, illustrations, and digital marketing materials.
Creative at Designerfist.com – Founded Digital Agency
January 1, 2022 - Present
Founded and operated an independent digital agency specializing in branding, illustration, 3D visuals, and digital learning resource design. Collaborated with clients such as Dictalogic for transcription and creative projects. Employed ethical design principles, rapid prototyping, and generative AI tools for ideation and innovation. Led a recognized high-performance multi-channel visual campaign for Equivital (USA).

Education

Bachelor of Arts (Hons) in Design & Innovation at The Open University, United Kingdom
January 11, 2030 - May 1, 2025
Foundation Degree in Digital Design at COMSATS University Islamabad
January 11, 2030 - May 1, 2014
FSc (Pre-Engineering) at Army Public School & College System, Pakistan
January 11, 2009 - January 1, 2011
Secondary School Certificate (Matric – Science Group) at Army Public School & College System, Pakistan
January 11, 2030 - January 1, 2008
Bachelor of Arts (Hons) in Design & Innovation at The Open University
January 1, 2021 - May 1, 2025
Foundation Degree in Digital Design at COMSATS University Islamabad
January 1, 2011 - May 1, 2014
FSc (Pre-Engineering) at Army Public School & College System, Pakistan
January 1, 2009 - January 1, 2011
Secondary School Certificate (Matric – Science Group) at Army Public School & College System, Pakistan
January 1, 2006 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment
    Dictalogic — legal tech · brand and website

    Software sold to law firms, where trust is the whole sale. We built the brand system and website on one set of measured rules, checked every text colour against the WCAG AA standard, and built three homepage directions side by side so they chose by looking, not by description.

    1. The Shift — a retreat in Kent · social content

    They had a brand but nothing to post. We built a 250-post content library from their own brand playbook: quote posts, carousels and Reel concepts, in three moods for different times of day. Handed over in organised Canva decks they can edit themselves. Accepted in full.

    Branding Night Purple
    Turning ideas into identities — blending strategy and design to build brands that define the future. branding…
    Branding
    Turning ideas into identities — blending strategy and design to build brands that define the future. branding…