Hi there! I'm Muhammad Raahim Ahsan, a data-driven digital marketing professional focused on driving engagement and conversions for services and startup sectors. I combine analytics with creative content to design campaigns that boost brand awareness and measurable results across LinkedIn, Meta, Google Ads, and YouTube. I thrive in cross-functional teams and love turning data into stories that resonate with audiences and drive growth. In my experience, I've led end-to-end marketing campaigns, managed content calendars, and built conversion-focused websites and landing pages with UX/UI improvements. I'm passionate about learning new tools, optimizing performance through experiments, and collaborating with vendors and stakeholders to deliver value.

Muhammad Raahim Ahsan

Hi there! I'm Muhammad Raahim Ahsan, a data-driven digital marketing professional focused on driving engagement and conversions for services and startup sectors. I combine analytics with creative content to design campaigns that boost brand awareness and measurable results across LinkedIn, Meta, Google Ads, and YouTube. I thrive in cross-functional teams and love turning data into stories that resonate with audiences and drive growth. In my experience, I've led end-to-end marketing campaigns, managed content calendars, and built conversion-focused websites and landing pages with UX/UI improvements. I'm passionate about learning new tools, optimizing performance through experiments, and collaborating with vendors and stakeholders to deliver value.

Available to hire

Hi there! I’m Muhammad Raahim Ahsan, a data-driven digital marketing professional focused on driving engagement and conversions for services and startup sectors. I combine analytics with creative content to design campaigns that boost brand awareness and measurable results across LinkedIn, Meta, Google Ads, and YouTube. I thrive in cross-functional teams and love turning data into stories that resonate with audiences and drive growth.

In my experience, I’ve led end-to-end marketing campaigns, managed content calendars, and built conversion-focused websites and landing pages with UX/UI improvements. I’m passionate about learning new tools, optimizing performance through experiments, and collaborating with vendors and stakeholders to deliver value.

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Work Experience

Marketing Associate at Aramark Canada - Ottawa
October 1, 2024 - December 1, 2024
Led service and events marketing campaigns, creating original photo and video content to promote campus dining services and events. Designed engaging social media posts (Meta) and published content using Canva to drive student engagement. Executed the Napkin Talk feedback campaign to gather student insights on services, promotions, and events. Managed a mobile app marketing campaign that achieved 1,500+ subscriptions for the Hey Chef app, collaborating with campus administration. Coordinated food waste reduction and giveaways with Tim Hortons and Coca-Cola, using AI-captured imagery to raise awareness. Analyzed engagement metrics, survey results, and event turnout data to support campaign planning and service improvements.
Marketing Strategist at Suftech Innovations
May 1, 2023 - June 1, 2024
Led digital marketing and growth initiatives for a climate-tech startup delivering plastic recycling solutions. Redeigned the company website with improved UI/UX, optimized metadata and backlinks, resulting in significant website traffic growth. Planned and managed organic and paid LinkedIn campaigns targeting sustainability professionals in multinational organizations to support brand awareness and lead generation. Managed social media content and publishing, achieving 9x organic engagement YoY by publishing weekly posts and optimizing profiles with SEO keywords. Prepared pitch decks and partnership proposals supporting ~$300K in funding and engagements with Nestlé, Unilever, and Tetra Pak.
Freelance Digital Marketing & YouTube Growth Manager at Fiverr / Upwork
December 1, 2022 - April 1, 2023
Ended-to-end growth strategy for a US-targeted motivational YouTube channel, including content planning, uploads, titles, descriptions, tags, and performance analytics using keyword research tools (vidIQ) and Canva. Drove measurable growth with 5.9M+ views, 59K+ subscribers, 753K+ watch hours in 90 days, and 210% higher views in a 28-day period.
Founder at Make A Neon (Startup)
January 1, 2020 - August 1, 2024
Founded and led a neon décor brand, driving all marketing and brand storytelling. Built and executed digital campaigns that amassed 20K followers and 350K+ views, spanning social media content, campaigns, and customer engagement strategies. Oversaw organic, paid, and event-based marketing to sustain brand growth and market reach.

Education

Master’s of Applied Business Analytics at Sprott Business School, Carleton University, Ottawa, Canada
January 11, 2030 - January 1, 2026
Bachelor’s of Science Honors in Accounting and Finance at Lahore University of Management Sciences, Pakistan
January 11, 2030 - January 1, 2023

Qualifications

Google Ads Search Certification
January 1, 2024 - February 16, 2026
Google Analytics Certification
January 1, 2024 - February 16, 2026
McKinsey Forward Program
January 1, 2023 - February 16, 2026

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Other