Marketing and business professional with over six years' experience in social media strategy, community management, and social listening across FMCG, healthcare, and beverage brands, including leading community engagement for Coca-Cola's Pakistan and Afghanistan portfolio across a combined audience of 25M+ followers. Currently completing a Master of Business and Management at the University of Waikato. I enjoy turning audience insight into content and campaign decisions, partnering with stakeholders, and supporting crisis/reputation management with clear, structured communication. Seeking an internship or graduate role in New Zealand in marketing, digital marketing, business, or management.…

Rabbia Sualeh

Marketing and business professional with over six years' experience in social media strategy, community management, and social listening across FMCG, healthcare, and beverage brands, including leading community engagement for Coca-Cola's Pakistan and Afghanistan portfolio across a combined audience of 25M+ followers. Currently completing a Master of Business and Management at the University of Waikato. I enjoy turning audience insight into content and campaign decisions, partnering with stakeholders, and supporting crisis/reputation management with clear, structured communication. Seeking an internship or graduate role in New Zealand in marketing, digital marketing, business, or management.…

Available to hire

Marketing and business professional with over six years’ experience in social media strategy, community management, and social listening across FMCG, healthcare, and beverage brands, including leading community engagement for Coca-Cola’s Pakistan and Afghanistan portfolio across a combined audience of 25M+ followers. Currently completing a Master of Business and Management at the University of Waikato.

I enjoy turning audience insight into content and campaign decisions, partnering with stakeholders, and supporting crisis/reputation management with clear, structured communication. Seeking an internship or graduate role in New Zealand in marketing, digital marketing, business, or management.

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Language

English
Fluent

Work Experience

Social Media Specialist & Community Manager at ISIS Pharma
September 1, 2024 - April 1, 2026
Manage content, engagement, and community response across the brand's major social media platforms, maintaining consistent brand voice and response turnaround. Apply social listening tools to track industry trends and audience sentiment, feeding insights into content and response planning. Support crisis communication and reputation management processes to help protect brand reputation during sensitive periods.
Community Lead – Pakistan & Afghanistan Region at Spectrum VMLY&R (Coca-Cola account: Coca-Cola, Coke Studio Pakistan, Sprite, Fanta, Roar)
April 1, 2023 - August 1, 2024
Led community management and digital engagement strategy across Pakistan and Afghanistan for Coca-Cola's brand portfolio, managing a combined audience of 25M+ followers and subscribers across Facebook, Instagram, YouTube, X, and TikTok. Developed and executed Sprite's real-time social engagement strategy during the Cricket World Cup. Led community strategy, community management, and sentiment reporting for Roar, Coca-Cola's energy drink brand in Pakistan. Led influencer background and brand safety assessments, and delivered sentiment analysis and reporting on campaign performance and community health to brand and marketing stakeholders. Coordinated Coke Studio Pakistan Seasons 14 & 15 publishing across 180+ content pieces and 100+ stories; personally responded to 2,000+ audience comments during Season 15. Grew audience participation by managing and resharing 2,500+ user-generated content pieces, achieving 82% positive sentiment across the season.
Community Manager at GroupM – MediaCom
February 1, 2023 - April 1, 2023
Managed community engagement and sentiment tracking for British American Tobacco, monitoring online conversation and escalating key issues. Contributed to the Jazz account pitch and VELO Sound Station media strategy, supporting social listening research.
Community Manager at Spectrum VMLY&R (Coca-Cola account: Coca-Cola, Coke Studio Pakistan, Sprite)
July 1, 2021 - January 31, 2023
Managed community engagement for Coke Studio and all Coca-Cola brands, maintaining active, on-brand interaction with a large and highly engaged audience. Led consumer research for Sprite's Ramadan campaign strategy, combining desk research, Google Trends analysis, and social listening across 95K+ online mentions (NetBase) to shape content around Ramadan customs, food and beverage occasions, and media habits. Applied social monitoring tools to generate online marketing insights that informed content and campaign decisions.
Associate Social Media Manager at Spectrum VMLY&R
September 1, 2019 - May 1, 2021
Created content and engagement concepts and managed social media accounts for Colgate, Yamaha Motor Pakistan, Millac Foods, Special Olympics Pakistan, Greenstar, Sky Electric, and Indus Hospital, including new-business pitches. Developed digital plans for Yamaha Motor Pakistan campaign launches and contributed to wider social media strategy.
Social Media Executive at Spectrum VMLY&R
November 1, 2017 - August 1, 2019
Managed social media accounts for Yamaha Motor Pakistan, Colgate Palmolive, Special Olympics Pakistan, and Greenstar, and produced monthly performance reports and content calendars.
Design Intern at Brandsynario
May 1, 2016 - June 30, 2016
Supported the design team with visual content production.

Education

Master of Business and Management (MBM) at University of Waikato
July 1, 2026 - July 1, 2027
Bachelor of Media Sciences at Iqra University
January 1, 2016 - July 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Other
    Sprite Pakistan Ramadan Campaign – Consumer Research & Digital Insights

    role:%20Consumer%20Insights%20&%20Digital%20Analytics%0ASupported%20the%20Sprite%20Ramadan%20campaign%20by%20conducting%20consumer%20research%20and%20audience%20analysis%20to%20uncover%20key%20behavioral%20trends%20and%20engagement%20patterns.%20Leveraged%20social%20listening%20and%20sentiment%20analysis%20to%20provide%20data-driven%20insights%20that%20informed%20campaign%20strategy%20and%20audience%20communication.%0AKey%20Responsibilities%0AConducted%20consumer%20research%20to%20understand%20audience%20preferences,%20behaviors,%20and%20conversations%20during%20Ramadan.%0APerformed%20sentiment%20analysis%20and%20social%20listening%20using%20Sprinklr%20and%20NetBase%20Quid.%0AMonitored%20campaign%20performance%20and%20audience%20engagement%20across%20digital%20platforms.%0AIdentified%20emerging%20trends,%20customer%20pain%20points,%20and%20content%20opportunities%20through%20data%20analysis.%0APrepared%20insight%20reports%20and%20recommendations%20to%20support%20marketing%20and%20campaign%20teams.%0AAssisted%20in%20evaluating%20campaign%20effectiveness%20through%20customer%20feedback%20and%20digital%20metrics.%0AKey%20Achievement%0ADelivered%20actionable%20consumer%20insights%20that%20helped%20shape%20campaign%20strategy%20and%20enhance%20audience%20engagement%20during%20the%20Sprite%20Ramadan%20campaign.

    Sprite Pakistan Ramadan Campaign – Consumer Research & Digital Insights

    Role: Consumer Insights & Digital Analytics

    Led consumer research for Sprite’s Ramadan campaign strategy by combining desk research, Google Trends analysis, and social listening to uncover audience behaviours, cultural insights, and content opportunities.

    Key Responsibilities

    • Analysed 95K+ online mentions through NetBase to understand consumer conversations, preferences, and sentiment around Ramadan.
    • Conducted social listening to identify key themes related to Ramadan customs, food and beverage occasions, and media consumption habits.
    • Used consumer insights to support content strategy and ensure campaign messaging aligned with audience behaviours.
    • Translated digital conversations and trends into actionable recommendations for marketing teams.

    Key Achievement

    • Delivered data-driven consumer insights that helped shape Sprite’s Ramadan content strategy and improve audience relevance through culturally informed communication.
    Coke Studio Pakistan Season 14 & 15

    Coke Studio Pakistan – Seasons 14 & 15

    Role: Community Management & Digital CRM

    Managed digital community engagement for Coke Studio Pakistan across Seasons 14 and 15, ensuring timely, consistent, and brand-aligned interactions with audiences across social media platforms. Played a key role in strengthening audience relationships, maintaining brand reputation, and supporting campaign success during one of Pakistan’s largest music productions.

    Key Responsibilities

    • Managed end-to-end community engagement across social media platforms.
    • Wrote and responded to 2,000+ customer and fan interactions using the brand’s tone of voice.
    • Published and managed 180+ content pieces and 100+ social media stories.
    • Identified, tracked, and maintained a database of 370+ user-generated content (UGC) assets.
    • Reshared 2,500+ pieces of UGC to increase audience engagement and brand advocacy.
    • Conducted sentiment analysis and social listening using Sprinklr and NetBase Quid to monitor audience perception and campaign performance.
    • Collaborated with cross-functional teams to ensure seamless campaign execution and high-quality customer experience.

    Key Achievements

    • Achieved 82% positive audience sentiment through proactive community management and customer engagement.
    • Successfully contributed to the digital success of Coke Studio Pakistan Seasons 14 and 15, engaging millions of music fans.
    • Received the Shining Award for two consecutive years in recognition of outstanding performance, dedication, and excellence in community management.