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Hi, I’m Rachelle. I’m a marketing professional with a specialization in brand and lifecycle marketing across e-commerce, retail, and telecom. I’ve led multi-channel campaigns, built scalable marketing automation, and driven measurable revenue growth—from app acquisition to retention—while collaborating closely with product, design, and operations teams. I love turning data into actionable strategies and mentoring cross-functional teams to deliver impactful results. In my free time I’m learning Mandarin (HSK 4) and staying active with a fitness-focused lifestyle.…Hi, I’m Rachelle. I’m a marketing professional with a specialization in brand and lifecycle marketing across e-commerce, retail, and telecom. I’ve led multi-channel campaigns, built scalable marketing automation, and driven measurable revenue growth—from app acquisition to retention—while collaborating closely with product, design, and operations teams. I love turning data into actionable strategies and mentoring cross-functional teams to deliver impactful results. In my free time I’m learning Mandarin (HSK 4) and staying active with a fitness-focused lifestyle.

Rachelle Cristina Acorda

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Hi, I’m Rachelle. I’m a marketing professional with a specialization in brand and lifecycle marketing across e-commerce, retail, and telecom. I’ve led multi-channel campaigns, built scalable marketing automation, and driven measurable revenue growth—from app acquisition to retention—while collaborating closely with product, design, and operations teams. I love turning data into actionable strategies and mentoring cross-functional teams to deliver impactful results. In my free time I’m learning Mandarin (HSK 4) and staying active with a fitness-focused lifestyle.…Hi, I’m Rachelle. I’m a marketing professional with a specialization in brand and lifecycle marketing across e-commerce, retail, and telecom. I’ve led multi-channel campaigns, built scalable marketing automation, and driven measurable revenue growth—from app acquisition to retention—while collaborating closely with product, design, and operations teams. I love turning data into actionable strategies and mentoring cross-functional teams to deliver impactful results. In my free time I’m learning Mandarin (HSK 4) and staying active with a fitness-focused lifestyle.

Available to hire

Hi, I’m Rachelle. I’m a marketing professional with a specialization in brand and lifecycle marketing across e-commerce, retail, and telecom. I’ve led multi-channel campaigns, built scalable marketing automation, and driven measurable revenue growth—from app acquisition to retention—while collaborating closely with product, design, and operations teams. I love turning data into actionable strategies and mentoring cross-functional teams to deliver impactful results. In my free time I’m learning Mandarin (HSK 4) and staying active with a fitness-focused lifestyle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Automation Lead at GoTime Bank x SAVii

June 1, 2025 - October 1, 2025

Drove ₱6M in loan revenue by leading the full lifecycle marketing strategy for the Early Wage Access (EWA) product and overseeing automations for Transactional Email Campaigns and Originations Funnel Campaigns. Coordinated cross-functional teams across product, operations, and design to implement seamless marketing automations, engaging users through personalized campaigns and optimized journeys from acquisition to retention, ensuring measurable impact on revenue and customer adoption.

E-Commerce Manager at UNIQLO Philippines (Fast Retailing, Inc.)

April 1, 2022 - May 1, 2025

Leads UNIQLO App Campaigns from App Acquisition, Loyalty and Membership Campaigns, and Offline-to-Online Executions, toward Lifecycle Marketing via CRM Owned Channels (App Push Notifications, Email Newsletters, Coupon Management campaigns). Achieved 140% YoY App Acquisition, ranking Philippines as the 3rd highest globally across UNIQLO regions as of August 2024; achieved 122% MoM new order revenue and 223% MoM Repeat Order Revenue by growing segmented campaigns and elevating ASEAN region performance.

Marketing Manager at Smart Communications, Inc.

March 1, 2020 - March 1, 2022

Nom inated as the 2021 Outstanding Communications Champion under PLDT Global Telecoms. Led Brand and Marketing Communications for International Load Service Providers (B2B, B2C), contributing to 76% revenue share of overall PLDT Global Sales from 2021-2022. Achieved +46% MoM sell-out, averaging 254M from B2C Partners.

Brand Strategist at Labor of Love Talent and Content Co. Agency

July 1, 2018 - January 1, 2020

Managed the Product & Marketing strategy for clients by driving new business opportunities and executing marketing campaigns to achieve their business goals. Clients included FreeBee (PLDT Global Corporation), Rizal Park Hotel, Pintada South Sea Pearl Soap, Ideal Vision Center Philippines, Tyson Global Exchange, and Speed Queen Philippines.

Business Development Executive at Booky Manila (Booky App)

November 1, 2017 - May 1, 2018

Led Partner Acquisition Campaigns for new Food & Beverage partners nationwide through digital marketing content, PR activations, and App Campaigns to grow their new and loyal base and drive to their stores.