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I am a highly versatile Creative Leader with over a decade of experience in graphic design, photography, and video production. I create innovative and inspiring work while upholding brand standards and unifying brands across all visual communication. I am organized and collaborative, adept at managing projects with meticulous attention to detail. Currently, I run North Form Creative in Minneapolis, crafting branding and marketing assets for startups and established brands, and I lead videography and photography efforts for events and product promotions.…I am a highly versatile Creative Leader with over a decade of experience in graphic design, photography, and video production. I create innovative and inspiring work while upholding brand standards and unifying brands across all visual communication. I am organized and collaborative, adept at managing projects with meticulous attention to detail. Currently, I run North Form Creative in Minneapolis, crafting branding and marketing assets for startups and established brands, and I lead videography and photography efforts for events and product promotions.

RACHEL VAN LUYK

Graphic Designer, Videographer, Photographer, +7

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I am a highly versatile Creative Leader with over a decade of experience in graphic design, photography, and video production. I create innovative and inspiring work while upholding brand standards and unifying brands across all visual communication. I am organized and collaborative, adept at managing projects with meticulous attention to detail. Currently, I run North Form Creative in Minneapolis, crafting branding and marketing assets for startups and established brands, and I lead videography and photography efforts for events and product promotions.…I am a highly versatile Creative Leader with over a decade of experience in graphic design, photography, and video production. I create innovative and inspiring work while upholding brand standards and unifying brands across all visual communication. I am organized and collaborative, adept at managing projects with meticulous attention to detail. Currently, I run North Form Creative in Minneapolis, crafting branding and marketing assets for startups and established brands, and I lead videography and photography efforts for events and product promotions.

Available to hire

I am a highly versatile Creative Leader with over a decade of experience in graphic design, photography, and video production. I create innovative and inspiring work while upholding brand standards and unifying brands across all visual communication.

I am organized and collaborative, adept at managing projects with meticulous attention to detail. Currently, I run North Form Creative in Minneapolis, crafting branding and marketing assets for startups and established brands, and I lead videography and photography efforts for events and product promotions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sr. Graphic Designer / Video Lead at Nutrien Ag Solutions

September 1, 2017 - Present

Generate and oversee projects from concept to production. Lead visuals for retail campaigns across North America. Create and update internal design collateral such as brochures, bulletins, digital ads, event signage, illustrations, labels, packaging, logos, social media, templates, and more. Maintain brand identity and update assets to align with current campaigns and brand standards across the retail business and cross-functionally throughout proprietary brands. Build and manage an internal photo and video library. Attain videography skills from pre-production to completion. Travel to customer locations to support and produce docuseries, product promotion, and general marketing videos. Develop strategies to streamline workflows throughout different business units. Closely collaborate with designers, content managers, and internal and external partners to develop assets.

Email Designer / Customer Engagement Specialist at Constant Contact

September 30, 2017 - October 19, 2025

Designed email marketing templates to reflect the customer’s branding in a fast-paced environment. Mastered all aspects of the email marketing platform, including design, contact management, analysis, and automation. Used troubleshooting skills to promptly assist customers with technical issues. Guided customers through all platform features.

Graphic Designer / Photographer (Freelance) at Freelance Graphic Design and Photography

May 1, 2013 - Present

Create branding and marketing assets for a diverse range of companies, from start-ups to well-established ones. Capture and process professional-looking images for events, including engagements, weddings, and senior pictures.

Owner, Freelance Graphic Designer / Videographer at North Form Creative

May 1, 2025 - November 4, 2025

Developed cohesive branding and visual graphics for a variety of clients, including product packaging and apparel artwork, using Adobe Creative Suite. Created branding and marketing assets for startups and established companies to enhance customer engagement. Captured and processed professional images and videos for events and product promotions to elevate visual content quality.

Sr. Graphic Designer / Video Lead at Nutrien Ag Solutions

September 1, 2017 - November 4, 2025

Generated and overseen projects from concept to production; led visuals for retail campaigns across North America. Maintained brand identity and updated assets to align with current campaigns and brand standards across the retail business and cross-functional proprietary brands. Built and managed an internal photo and video library; traveled to customer locations to support and produce docu-series, product promotion, and general marketing videos. Collaborated with designers, content managers, and partners to streamline workflows.

Email Designer / Customer Engagement Specialist at Constant Contact

September 1, 2017 - September 1, 2017

Designed email marketing templates reflecting the customer’s branding in a fast-paced environment. Mastered all aspects of the email marketing platform, including design, contact management, analysis, and automation. Provided troubleshooting assistance and guided customers through platform features.

Volunteer Photographer at Safe Hands Rescue

June 1, 2025 - November 4, 2025

Capture images of adoptable dogs and puppies at Meet and Greet events; edit and organize photos for social media and website.

Owner: Freelance Graphic Designer / Videographer at North Form Creative

May 1, 2025 - Present

Create branding and marketing assets for startups to established brands; develop cohesive branding and visual graphics for clients, including product packaging and apparel artwork; capture and process professional-looking images and videos for events and product promotion.

Email Designer / Customer Engagement Specialist at Constant Contact

July 1, 2016 - September 1, 2017