Available to hire
I am a highly experienced Childrenswear and Babywear Designer with over 20 years in the industry. I bring a strong creative vision, a product-driven approach, and a deep understanding of trend, colour, and range development across both woven and jersey.
I thrive in collaborative environments, enjoy turning concepts into production-ready tech packs, and value reliability, teamwork, and attention to detail. I am passionate about delivering strong, market-ready product for children’s fashion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Girlswear Designer at Boden
May 1, 2015 - June 1, 2019Responsible for designing across multiple product categories for girlswear, including outerwear, jersey tops, jersey and woven dresses, jersey and woven bottoms, skirts and shorts. Conducted trend analysis and colour palette development, range building, and presented ranges to management. Created detailed technical and artwork packs, fittings, and ensured product moved from concept to production. Worked closely with buyers and garment tech teams; performed sample range building and supplier visits across childrenswear, wovens, jersey, accessories and knit.
Freelance Designer at Boden
July 1, 2019 - July 1, 2025Responsible for designing across multi products including Outerwear, Jersey Tops, Jersey and Woven Dresses, Jersey and Woven Bottoms; trend and colour inspiration; range building; presenting ranges to management; creating technical garment and artwork packs; working with buyers and garment tech team; sample range building; supplier and factory visits; worked on all areas of Childrenswear, wovens, jersey, accessories and knit; created new designs and tech packs.
Girls and Babywear Designer at Mamas and Papas
July 1, 2012 - May 1, 2015Concept development and execution of mood and colour palettes; research trips; designing multi-product ranges for ages 0-6 years, including Outerwear, Jersey, Woven, Knit and Accessories; creating artworks and AOPs for multiple ranges; worked with development and garment tech teams to create the best possible product; range building samples; presenting to management; Far East factory and supplier visits; presenting all ranges to international and UK customers.
Girls and Babywear Designer at Joules
July 1, 2006 - May 1, 2012Concept development and execution of mood and colour palettes; research trips; range building with Buying and Merchandising team; designing the Girlswear and Babywear ranges and presenting to management regularly; fit sessions with tech team; constant communication with suppliers; creating outfits for press, catalogues and lookbooks.
Designer (Freelance) at Boden
July 1, 2019 - July 1, 2025Designed across multi-product ranges in Childrenswear (outerwear, jersey, wovens, knits, dresses, bottoms, skirts, shorts) and babywear; conducted trend and colour inspiration, mood boards, and range building; presented ranges to management; created technical garment and artwork packs; collaborated closely with buyers and garment tech team to ensure best product; led sample range building and visits to suppliers and factories; engaged across all areas of Childrenswear including knits, wovens, jersey, and accessories; produced new designs and tech packs.
Education
HND Fashion Design at New College Nottingham
January 1, 2004 - January 1, 2006HND Fashion Design at New College Nottingham
January 1, 2004 - January 1, 2006Qualifications
Industry Experience
Retail, Consumer Goods, Manufacturing
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