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I’m a freelance brand and marketing strategist with over 7 years of experience across brand development, strategic communications and integrated marketing, particularly within purpose-led, community and service-based organisations. I help organisations clarify their brand, strengthen their voice and deliver meaningful campaigns that connect with the people who matter most. Across my freelance and contract work, I’ve delivered advocacy and education-led campaigns, developed marketing and communications plans aligned to program and grant objectives, created multi-channel campaign assets, and produced post-campaign reporting and business cases to demonstrate impact and accountability. Known for my collaborative approach and clear strategic thinking, I partner closely with stakeholders to bring structure to complexity, align brand and messaging, and deliver communications that are purposeful, consistent and effective.…I’m a freelance brand and marketing strategist with over 7 years of experience across brand development, strategic communications and integrated marketing, particularly within purpose-led, community and service-based organisations. I help organisations clarify their brand, strengthen their voice and deliver meaningful campaigns that connect with the people who matter most. Across my freelance and contract work, I’ve delivered advocacy and education-led campaigns, developed marketing and communications plans aligned to program and grant objectives, created multi-channel campaign assets, and produced post-campaign reporting and business cases to demonstrate impact and accountability. Known for my collaborative approach and clear strategic thinking, I partner closely with stakeholders to bring structure to complexity, align brand and messaging, and deliver communications that are purposeful, consistent and effective.

Rachel Debrenni

Marketing Strategist, Brand Strategist, Content Producer, +2

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I’m a freelance brand and marketing strategist with over 7 years of experience across brand development, strategic communications and integrated marketing, particularly within purpose-led, community and service-based organisations. I help organisations clarify their brand, strengthen their voice and deliver meaningful campaigns that connect with the people who matter most. Across my freelance and contract work, I’ve delivered advocacy and education-led campaigns, developed marketing and communications plans aligned to program and grant objectives, created multi-channel campaign assets, and produced post-campaign reporting and business cases to demonstrate impact and accountability. Known for my collaborative approach and clear strategic thinking, I partner closely with stakeholders to bring structure to complexity, align brand and messaging, and deliver communications that are purposeful, consistent and effective.…I’m a freelance brand and marketing strategist with over 7 years of experience across brand development, strategic communications and integrated marketing, particularly within purpose-led, community and service-based organisations. I help organisations clarify their brand, strengthen their voice and deliver meaningful campaigns that connect with the people who matter most. Across my freelance and contract work, I’ve delivered advocacy and education-led campaigns, developed marketing and communications plans aligned to program and grant objectives, created multi-channel campaign assets, and produced post-campaign reporting and business cases to demonstrate impact and accountability. Known for my collaborative approach and clear strategic thinking, I partner closely with stakeholders to bring structure to complexity, align brand and messaging, and deliver communications that are purposeful, consistent and effective.

Available to hire

I’m a freelance brand and marketing strategist with over 7 years of experience across brand development, strategic communications and integrated marketing, particularly within purpose-led, community and service-based organisations. I help organisations clarify their brand, strengthen their voice and deliver meaningful campaigns that connect with the people who matter most.

Across my freelance and contract work, I’ve delivered advocacy and education-led campaigns, developed marketing and communications plans aligned to program and grant objectives, created multi-channel campaign assets, and produced post-campaign reporting and business cases to demonstrate impact and accountability.

Known for my collaborative approach and clear strategic thinking, I partner closely with stakeholders to bring structure to complexity, align brand and messaging, and deliver communications that are purposeful, consistent and effective.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Brand and Marketing Manger at St John Queensland

July 1, 2024 - Present

Played a key leadership role in national brand and marketing activity, co-leading the development and rollout of a unified national brand and contributing to cross-jurisdictional collaboration through a Communications Committee of Practice. Delivered integrated national campaigns in partnership with interstate teams, driving a 30% increase in volunteer recruitment and generating $50K+ in revenue through brand-led marketing initiatives. Led strategic marketing operations including budget planning and management, media engagement, content and social strategy, and end-to-end project management of two annual reports. Produced SEO-optimised digital content, visual storytelling assets and Board-level reporting, while advising on internal policy and communications best practice to support organisational alignment and performance.

Marketing Coordinator at St John Queensland

January 3, 2024 - June 30, 2024

Led end-to-end marketing campaigns in collaboration with internal stakeholders; planned and optimized campaigns for customer acquisition, retention and brand awareness; managed corporate website, content updates, analytics, and SEO; developed brand strategy and assets; oversaw brand initiatives and vendor relationships; delivered reports and policy alignment.

Marketing Specialist (subcontract) at Central Australian Women's Legal Service

November 1, 2023 - February 29, 2024

Led the creative development and project management of the Workplace Equality and Respect Program for the Central Australian Women’s Legal Service (CAWLS). Researched, developed and delivered a comprehensive Marketing and Communications Plan to support the program rollout. Managed the project end-to-end, from creative concept and design through to implementation of campaign deliverables, including print collateral, social media assets and event promotion. Contributed to post-campaign reporting, including an activities report and business case analysis to support grant compliance and funding accountability.

Marketing and Internal Communications Coordinator at St John Ambulance Australia NT

May 1, 2022 - May 1, 2023

Delivered media liaison services across NT promoting St John NT's services and initiatives; planned and executed public relations activities targeting internal and external audiences; copywriting and distribution of media releases and statements; maintained media assets; built relationships with media and suppliers to maximise coverage.

Business Development and Marketing Coordinator at Indigenous Community Television (ICTV)

March 1, 2022 - May 1, 2023

Built and nurtured relationships with new and existing clients; secured long-term partnerships and large-scale projects aligned with ICTV's objectives; procured television advertising campaigns and production projects; developed marketing plans based on organizational strategy; led monthly KPI reviews; restructured partnerships; led internal policy development for marketing and communications; delivered monthly/quarterly reports; built brand and campaign assets; delivered to stakeholders.