I’m a product designer who loves turning complex, workflow-heavy experiences into clear, reliable journeys for both patients and internal teams. Over the last five years, I’ve designed and scaled end-to-end web applications and patient lifecycle flows across European markets—especially Switzerland, Germany, and the UK—balancing strong UX craft with practical, developer-ready execution. I’m particularly drawn to service design, design systems, B2B admin tooling, and AI-assisted workflow concepts that help teams move faster without sacrificing individualized care. From discovery workshops and usability testing to cross-functional design-to-engineering QA, I’ve led initiatives that improved operational efficiency and helped unify experience patterns across channels and markets.

Rachel Feldinger

I’m a product designer who loves turning complex, workflow-heavy experiences into clear, reliable journeys for both patients and internal teams. Over the last five years, I’ve designed and scaled end-to-end web applications and patient lifecycle flows across European markets—especially Switzerland, Germany, and the UK—balancing strong UX craft with practical, developer-ready execution. I’m particularly drawn to service design, design systems, B2B admin tooling, and AI-assisted workflow concepts that help teams move faster without sacrificing individualized care. From discovery workshops and usability testing to cross-functional design-to-engineering QA, I’ve led initiatives that improved operational efficiency and helped unify experience patterns across channels and markets.

Available to hire

I’m a product designer who loves turning complex, workflow-heavy experiences into clear, reliable journeys for both patients and internal teams. Over the last five years, I’ve designed and scaled end-to-end web applications and patient lifecycle flows across European markets—especially Switzerland, Germany, and the UK—balancing strong UX craft with practical, developer-ready execution.

I’m particularly drawn to service design, design systems, B2B admin tooling, and AI-assisted workflow concepts that help teams move faster without sacrificing individualized care. From discovery workshops and usability testing to cross-functional design-to-engineering QA, I’ve led initiatives that improved operational efficiency and helped unify experience patterns across channels and markets.

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Language

German
Fluent
German
Fluent
English
Fluent
Hebrew (modern)
Advanced

Work Experience

Mid-level Product & Service Designer at Oviva
October 1, 2023 - July 1, 2026
Owned German-market DiGA pathway UX for a regulated 12-week patient program, designing multi-channel onboarding and lifecycle communications. Led multi-market discovery workshops in Germany and the UK to diagnose drop-off points and redesign acquisition and onboarding journeys. Conceptualized AI-assisted workflow concepts for health coach interfaces and proposed dynamic CRM personalization using metadata tagging (e.g., adaptive email modules). Spearheaded enterprise-wide patient journey mapping with a single-source-of-truth service map, aligned stakeholders across product teams, and mentored team members on Figma design library architecture and design system governance.
Junior Product Designer at Oviva
January 1, 2022 - September 30, 2023
Optimized Swiss website acquisition flows and end-to-end patient onboarding journeys to improve retention by reducing key patient drop-off points. Redesigned an internal B2B admin patient profile dashboard, restructuring dense data layouts to reduce administrative overhead by 43 seconds per task. Engineered and scaled Oviva’s first Figma email design system aligned with CRM rendering guidelines to improve design-to-build turnaround and unify brand consistency across markets. Created and maintained style guides for the Health Coach web app and supported a major web modernization effort during an engineering tech stack migration.

Education

M.A in User Experience Design at University of Barcelona
September 1, 2020 - July 31, 2021
Certificate of Web Design & Development at Cornell University
March 1, 2020 - June 30, 2020
B.S in Liberal Arts at Excelsior College
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services

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