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Hi, I’m Rachel Pascarella, a detail-oriented branding and marketing professional who thrives in fast-paced environments. I excel at turning complex ideas into clear, visually compelling stories and delivering high-quality work on tight deadlines. I love collaborating across teams to craft pitch decks, brand identities, and digital-media experiences. I’m resourceful, proactive, and passionate about helping clients grow through thoughtful design, strategic marketing, and effective communication.…Hi, I’m Rachel Pascarella, a detail-oriented branding and marketing professional who thrives in fast-paced environments. I excel at turning complex ideas into clear, visually compelling stories and delivering high-quality work on tight deadlines. I love collaborating across teams to craft pitch decks, brand identities, and digital-media experiences. I’m resourceful, proactive, and passionate about helping clients grow through thoughtful design, strategic marketing, and effective communication.

Rachel Pascarella

Art Director, Creative Director, Brand Designer, +2

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Hi, I’m Rachel Pascarella, a detail-oriented branding and marketing professional who thrives in fast-paced environments. I excel at turning complex ideas into clear, visually compelling stories and delivering high-quality work on tight deadlines. I love collaborating across teams to craft pitch decks, brand identities, and digital-media experiences. I’m resourceful, proactive, and passionate about helping clients grow through thoughtful design, strategic marketing, and effective communication.…Hi, I’m Rachel Pascarella, a detail-oriented branding and marketing professional who thrives in fast-paced environments. I excel at turning complex ideas into clear, visually compelling stories and delivering high-quality work on tight deadlines. I love collaborating across teams to craft pitch decks, brand identities, and digital-media experiences. I’m resourceful, proactive, and passionate about helping clients grow through thoughtful design, strategic marketing, and effective communication.

Available to hire

Hi, I’m Rachel Pascarella, a detail-oriented branding and marketing professional who thrives in fast-paced environments. I excel at turning complex ideas into clear, visually compelling stories and delivering high-quality work on tight deadlines.

I love collaborating across teams to craft pitch decks, brand identities, and digital-media experiences. I’m resourceful, proactive, and passionate about helping clients grow through thoughtful design, strategic marketing, and effective communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Freelance Marketing & Branding Consultant at Independent Freelancer (Various Clients)

January 1, 2022 - January 1, 2026

Partnered with high-profile executives to craft compelling pitch deck designs; oversaw website creation and maintenance for Sugar Rush in Madison, NJ; transformed intricate data sets and survey results into visually striking infographics and animations; designed and executed multi-format B2B advertising materials for tourism boards including Visit Canada, Visit Florida, BritAgent Pro and NEOM Saudi Arabia.

Brand Manager at Wowzitude and Our Travel Circle

January 1, 2020 - January 1, 2022

Developed comprehensive brand identity (logo, marketing collateral, website); created short media reels for product education at conferences and tradeshows; crafted pitch decks and promotional materials driving client acquisition across senior living centers, museums and tourism boards.

Creative Director at CIE Tours International

January 1, 2017 - January 1, 2020

Transformed two main product catalogs and sales collateral; integrated social media content into print materials; led brand consistency across channels with a 3-person marketing team; directed weekly cross-functional meetings and oversaw a website redesign with Ogilvy; produced three signature brand videos for multi-channel use.

Freelance Branding & Design Consultant at Independent Freelancer (Clients: Club Quarters Hotel Group, Navesink Creative Group, CIE Tours)

January 1, 2012 - January 1, 2016

Designed compelling pitch decks for startups; developed cohesive branding initiatives for Club Quarters Hotel including indoor/outdoor signage and an engaging in-room TV interface to showcase amenities and events; delivered on tight deadlines resulting in repeat business and referrals.

Global Sales Marketing Director at Wyndham Hotel Group

January 1, 2007 - January 1, 2011

Led B2B and B2C marketing campaigns targeting 100+ TMC/Consortia partners; launched an online on-demand printing platform to improve efficiency and brand consistency; conceptualized and launched the company's first intranet; managed daily content management and critical internal communications.