Creative multimedia designer with 12+ years of experience specializing in animation, motion graphics, branding, video production, and social media content. Proven ability to turn client ideas into beautiful, functional, high-impact design solutions through strong visual storytelling and detail-oriented execution. Experienced in end-to-end digital content creation—from corporate branding and event visuals to webinar operations, EDM/social campaigns, and training/recognition videos—collaborating with stakeholders and cross-functional teams to deliver engaging brand experiences across multiple platforms.

Rachel Tan

Creative multimedia designer with 12+ years of experience specializing in animation, motion graphics, branding, video production, and social media content. Proven ability to turn client ideas into beautiful, functional, high-impact design solutions through strong visual storytelling and detail-oriented execution. Experienced in end-to-end digital content creation—from corporate branding and event visuals to webinar operations, EDM/social campaigns, and training/recognition videos—collaborating with stakeholders and cross-functional teams to deliver engaging brand experiences across multiple platforms.

Available to hire

Creative multimedia designer with 12+ years of experience specializing in animation, motion graphics, branding, video production, and social media content. Proven ability to turn client ideas into beautiful, functional, high-impact design solutions through strong visual storytelling and detail-oriented execution.

Experienced in end-to-end digital content creation—from corporate branding and event visuals to webinar operations, EDM/social campaigns, and training/recognition videos—collaborating with stakeholders and cross-functional teams to deliver engaging brand experiences across multiple platforms.

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Language

English
Advanced
Chinese
Advanced
Malay
Advanced

Work Experience

Requirement Analyst | Multimedia Designer & Webinar Specialist at Intel Project
April 1, 2022 - December 31, 2024
Managed end-to-end webinar operations including planning, scheduling, Microsoft Teams setup, hosting, and post-event reporting. Designed webinar banners, EDMs, social media creatives, dashboards, and marketing materials for training and engagement initiatives. Collaborated with hosts, presenters, and stakeholders to ensure seamless webinar delivery and professional presentation standards. Analyzed registration, attendance, and training data to generate reports and dashboards with actionable business insights; produced distributor analytics and trend analysis reports aligned to quarterly business objectives. Supported internal/external communications through newsletters, mobile/app campaigns, EDMs, and social promotions; identified process improvements to enhance webinar effectiveness, operational efficiency, and customer engagement.
Senior Creative Multimedia Designer at UST Global (M) Sdn Bhd
January 1, 2021 - June 30, 2026
Produced and edited corporate employer-branding, onboarding, and internal communications videos, including UST Welcome Video and employee onboarding programs. Developed multimedia content for major corporate initiatives and events (e.g., UST Han Print, Hackathon 2025, Thrive 2025, CSR programs, and company-wide engagement campaigns). Managed video production and event coverage for internal celebrations and employee engagement activities. Created marketing and branding assets for UST’s LinkedIn presence (recruitment campaigns, service offerings, employer branding content, and festive greetings). Designed event collateral such as exhibition booth visuals, backdrops, standees, brochures, photo booths, entrance designs, and brand materials. Developed award presentation concepts and stage visuals, including entrance experiences and recognition assets for foundation-day and recognition programs.
Senior Multimedia Designer at UST Global (M) Sdn Bhd
December 7, 2020 - June 20, 2026
• Produced and edited corporate, employer branding, onboarding, and internal communication videos, including UST Welcome Video, Expat Experience Working in UST Malaysia, and employee onboarding programs. • Developed multimedia content for major corporate initiatives and events, including UST Hanprint, Hackathon 2025, Thrive 2025, CSR programs, STEM State-Level Program at SK Ara Rendang, and company-wide engagement campaigns. • Managed video production and event coverage for internal celebrations and employee engagement activities, including Chinese New Year, Deepavali, Raya Jom Makan Sessions, UST Badminton Tournament, and UST Pickleball Tournament. • Created marketing and branding assets for UST's LinkedIn presence, including recruitment campaigns, service offerings, employer branding content, and festive greetings. • Designed corporate event collaterals including exhibition booths, backdrops, standees, brochures, photobooths, entrance designs, and event branding materials. • Ensured presentation decks and marketing materials adhered to UST corporate branding guidelines for both internal and external stakeholders. Contributed to UST's exhibition booth design for the World Congress on Innovation & Technology (WCIT) 2022 at Arena SPICE, Penang • Developed creative media concepts and assets for UST Foundation Day celebrations, including the 23rd, 24th, and 26th Foundation Day events. • Designed award presentation concepts, stage visuals, entrance experiences, lucky draw assets, and multimedia content for UST 26th Foundation Day, including UOY, BOU, and Trailblazer recognition programs. • Designed event branding materials for Al Horizon 2025 at SPICE Convention Centre Penang. Produced launch video for InvestPenang's flagship initiatives, including the 7th Penang Global Business Services (GBS) Conference 2025 and the launch of the Penang Automation, Test and Equipment (ATE) Campus in 2026. • Collaborated with corporate leaders, external agencies, event organizers, and stakeholders to deliver high-impact visual communications, event experiences, and brand storytelling projects.
Multimedia Designer (Webinar Specialist / Content production) at Intel Project
December 1, 2020 - January 31, 2021
Developed training videos using step-by-step instructions and best-known methods for operating machines, and supported offline preparations. Managed and revamped internal digital assets, including SharePoint web UI layout and navigation elements. Produced impact-driven design presentation slides for Tool Master Awards events. Contributed to quarterly internal presentation/recognition video updates across multiple teams and supported function-focused videos and improvements for performance insights and understanding.
Senior Multimedia Designer at Entopia by Penang Butterfly Farm
May 1, 2018 - December 31, 2020
Contributed to the development of Entopia’s new attraction building, including exhibition concept development, visitor experience planning, and interactive exhibition design. Designed educational touch screen interfaces and multimedia content to enhance learning and visitor engagement. Produced and edited educational videos incorporating motion graphics, visual effects, and storytelling elements. Collaborated with cross-functional teams to brainstorm and design exhibition spaces, interactive installations, and visitor experiences. Created digital and print marketing materials including posters, banners, streamers, invitation cards, newsletters, and festive campaigns. Designed social media content, promotional videos, motion graphics, and animations to support brand awareness and event marketing initiatives. Developed multimedia content for corporate events, exhibitions, education programs, and nature conservation activities; contributed creative concepts and visuals aligned with educ
Specialized Graphic Design, Digital Marketing, and E-commerce Creatives at Public Gold Marketing Sdn Bhd
May 1, 2018 - December 31, 2020
Created engaging social media content and promotional campaigns for Facebook, Instagram, Facebook Live, and digital advertising platforms. Designed and developed EDM campaigns, promotional banners, landing pages, and e-commerce assets to support sales, product launches, and customer engagement initiatives. Produced motion graphics, video animations, and educational content to promote products and guide users on e-commerce platform features and services. Managed visual content for PG Mall including monthly campaign banners and promotional creatives. Conducted product photography and coordinated professional image retouching for jewelry and retail products to enhance online presentation and conversion. Developed festive campaigns, annual e-greetings, and brand communication materials to strengthen customer engagement and brand awareness; collaborated with marketing and business teams to deliver high-impact creatives supporting business growth and customer acquisition.
Senior Graphic and Multimedia Designer at Public Gold Marketing Sdn Bhd
May 1, 2018 - December 4, 2020
• Specialized in graphic design, digital marketing, and e-commerce creative solutions across multiple business units, including Public Gold, PG Jewel, PGMall, Gold Museum, Tai Fook, and PG Safe. • Created engaging social media content, promotional campaigns, and marketing materials for Facebook, Instagram, Facebook Live, and digital advertising platforms. • Designed and developed EDM campaigns, promotional banners, landing pages, and e-commerce assets to support sales, product launches, and customer engagement initiatives. • Produced motion graphics, video animations, and educational content to promote products and guide users on e-commerce platform features and services. • Managed visual content for PGMall, including monthly campaign banners, promotional creatives, and online marketplace branding materials. • Conducted product photography and professional image retouching for jewellery and retail products to enhance online presentation and conversion. • Developed festive campaigns, annual e-greetings, and brand communication materials to strengthen customer engagement and brand awareness. • Collaborated with marketing and business teams to deliver high-impact creative solutions that supported business growth, promotional activities, and customer acquisition.
Multimedia Designer at Entopia by Penang Butterfly Farm
December 2, 2014 - April 30, 2018
• Contributed to the development of Entopia's new attraction building, including exhibition concept development, visitor experience planning, and interactive exhibit design. • Designed educational touchscreen interfaces and multimedia content to enhance learning and visitor engagement. • Produced and edited educational videos, incorporating motion graphics, visual effects, and storytelling elements. • Collaborated with cross-functional teams to brainstorm, develop, and design exhibition spaces, interactive installations, and visitor experiences. • Created digital and print marketing materials, including posters, banners, streamers, invitation cards, newsletters, and festive campaigns. • Designed social media content, promotional videos, motion graphics, and animations to support brand awareness and event marketing initiatives. • Developed multimedia content for corporate events, exhibitions, educational programs, and nature conservation activities. • Contributed creative concepts and visual solutions for exhibitions, ensuring alignment with educational objectives and brand standards.
Multimedia Designer at Motif (Company/Studio not clearly stated in resume)
December 1, 2014 - April 30, 2018
Created creative and engaging infographics for clients, transforming complex information into visually compelling content. Developed motion graphics and animated infographic videos to support digital marketing, branding, and communication campaigns. Designed custom icons, illustrations, and visual assets for websites and digital platforms. Produced short-form motion graphic animations and promotional videos for YASS Studio. Contributed to UI/UX design and layout development for the Piktochart web application. Managed and updated social media content across Facebook and Twitter.
Motion Graphic Artist (Intern) at Avant Grade Sdn Bhd
December 2, 2013 - June 30, 2014
Created motion graphic promotional videos for upcoming animated series, marketing campaigns, and brand initiatives. Designed and animated company logos, title sequences, countdown videos, and broadcast motion graphics. Edited and composited animation sequences for children's animated productions, including Ninja Cat and Knowsy Nina. Synchronized narration, sound effects, music, and visual elements to ensure high-quality final productions. Performed quality assurance checks to identify and resolve animation, graphic, and technical issues before release. Rendered and delivered final broadcast-ready episodes according to production specifications and deadlines. Collaborated with animation and production teams to ensure creative consistency and successful project delivery.
Motion Graphic Artist (Intern) at Yet Another Studio
August 1, 2011 - November 30, 2011
Designed engaging infographic visuals for clients and created motion graphics and animated infographic videos for digital marketing and branding campaigns. Produced short promotional motion graphics for studio projects and contributed to UI/UX layout development for a web application. Supported social media content creation and updates across Facebook and Twitter to assist brand awareness and audience engagement.
Motion Graphic Artist (Intern) at Yet Another Studio (currently known as Piktochart)
August 1, 2011 - November 30, 2011
• Designed creative and engaging infographics for clients, transforming complex information into visually compelling content. • Created motion graphics and animated infographic videos to support digital marketing, branding, and communication campaigns. • Designed and developed custom icons, illustrations, and visual assets for websites and digital platforms. • Produced short-form motion graphic animations and promotional videos for YAS Studio. • Contributed to UI/UX design and layout development for the Piktochart web application. • Managed and updated social media content across Facebook and Twitter, supporting brand awareness and audience engagement. • Collaborated with designers, developers, and stakeholders to deliver high-quality digital media and interactive design solutions.
Motion Graphic Artist (Intern) at Yet Another Studio (currently known as Piktochart)
August 1, 2011 - November 30, 2011
Designed creative and engaging infographics for clients, transforming complex information into visually compelling content. Created motion graphics and animated infographic videos to support digital marketing, branding, and communication campaigns. Designed and developed custom icons, illustrations, and visual assets for websites and digital platforms. Produced short-form motion graphic animations and promotional videos for YAS Studio. Contributed to UI/UX design and layout development for the Piktochart web application. Managed and updated social media content across Facebook and Twitter, supporting brand awareness and audience engagement. Collaborated with designers, developers, and stakeholders to deliver high-quality digital media and interactive design solutions.

Education

Bachelor of Arts (Hons) in Creative Multimedia at Limkokwing University of Creative Technology (2012-2014)
April 8, 2012 - May 1, 2014
Good academic record for Degree with 3.88 out of 4.00 CGPA.
Diploma in Digital Arts and Design at KDU Penang (Currently known as UOW Malaysia )
February 23, 2009 - June 1, 2011
• Attained The Highest Achievement Award for January 2011 Semester in Digital Art and Design with CGPA 3.90 • Attained The Highest Achievement Award for August 2010 Semester in Digital Art and Design with CGPA 3.89 • Attained The Highest Achievement Award for March 2010 Semester in Digital Art and Design with CGPA 3.86 • Good academic record for Diploma with 3.90 out of 4.00 CGPA.
Bachelor of Arts (Hons) in Creative Multimedia at Limkokwing University of Creative Technology
January 1, 2012 - January 1, 2014
Diploma in Digital Arts and Design at KDU Penang
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Government