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Hi, I’m Rachele Carpignano, a Marketing Manager crafting curated communication for brands to shape cultural relevance. With 5+ years of experience across Luxury, Wellness, Beauty and Hospitality, I blend strategic thinking with creative storytelling to build brand narratives that are purposeful and aesthetically refined. I see branding as an art of intention—where every detail matters. My work focuses on shaping these details into meaningful touchpoints that elevate brand perception and translate vision into presence.…Hi, I’m Rachele Carpignano, a Marketing Manager crafting curated communication for brands to shape cultural relevance. With 5+ years of experience across Luxury, Wellness, Beauty and Hospitality, I blend strategic thinking with creative storytelling to build brand narratives that are purposeful and aesthetically refined. I see branding as an art of intention—where every detail matters. My work focuses on shaping these details into meaningful touchpoints that elevate brand perception and translate vision into presence.

Rachele Carpignano

Brand Designer, Graphic Designer, Content Creator, +2

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Hi, I’m Rachele Carpignano, a Marketing Manager crafting curated communication for brands to shape cultural relevance. With 5+ years of experience across Luxury, Wellness, Beauty and Hospitality, I blend strategic thinking with creative storytelling to build brand narratives that are purposeful and aesthetically refined. I see branding as an art of intention—where every detail matters. My work focuses on shaping these details into meaningful touchpoints that elevate brand perception and translate vision into presence.…Hi, I’m Rachele Carpignano, a Marketing Manager crafting curated communication for brands to shape cultural relevance. With 5+ years of experience across Luxury, Wellness, Beauty and Hospitality, I blend strategic thinking with creative storytelling to build brand narratives that are purposeful and aesthetically refined. I see branding as an art of intention—where every detail matters. My work focuses on shaping these details into meaningful touchpoints that elevate brand perception and translate vision into presence.

Available to hire

Hi, I’m Rachele Carpignano, a Marketing Manager crafting curated communication for brands to shape cultural relevance. With 5+ years of experience across Luxury, Wellness, Beauty and Hospitality, I blend strategic thinking with creative storytelling to build brand narratives that are purposeful and aesthetically refined.

I see branding as an art of intention—where every detail matters. My work focuses on shaping these details into meaningful touchpoints that elevate brand perception and translate vision into presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Marketing Executive at Clap House Ibiza

March 1, 2015 - November 1, 2025

Developed the launch of the brand in the European market, executing pre-opening marketing and communication strategies and coordinating activations to build brand awareness and visibility. Managed communication across all touchpoints, from media relations to digital content, adapting the brand narrative to the local market and collaborating with local media to raise awareness. Liaised with PR agencies to coordinate press and influencer trips, partnerships, and brand collaborations, expanding media reach and strengthening brand positioning. Organized hosted on-site events in collaboration with media partners to drive brand positioning and visibility.

Brand Content Manager at Six Senses Ibiza

October 1, 2023 - February 1, 2025

Developed and executed the marketing calendar, coordinating key campaigns and initiatives across departments to increase revenue and brand visibility. Owned the brand’s communication and content strategy across digital and offline channels to promote hotel activations while maintaining a consistent brand image and messaging. Designed brand collateral — including brochures, flyers, and digital assets — as well as produced and edited short-form videos to support marketing campaigns. Planned and directed photo and video shoots to create on-brand content supporting digital and social media communications.

Marketing Specialist at MBA Making Beauty Academy

September 1, 2022 - September 1, 2023

Oversaw and aligned communications across web and social channels, delivering a website copy/visual refresh and implementing Instagram strategy that enhanced brand visibility and engagement. Designed brand collateral, including brochures, flyers, and digital assets to support marketing campaigns. Managed and organized shootings with model agencies, stylists, and photographers.

Social Media Content Creator at JadeStart

January 1, 2021 - September 1, 2021

Managed a portfolio of 8 clients, overseeing the Instagram accounts and ensuring brand positioning and growth. Developed tailored social media content strategies to enhance audience engagement and strengthen online presence. Handled production of graphic and audiovisual content to ensure all assets met brand standards and visual guidelines.

Communication & PR Intern at Domus Academy

January 1, 2020 - December 1, 2020

Drafted and published website copy, ensuring regular updates and clear, engaging communication of key initiatives. Liaised with PR agency to monitor media coverage and increase press visibility. Coordinated internal events to enhance engagement and participation.

Marketing Intern at European Bartender School

January 1, 2019 - December 1, 2019

Managed an advocate platform, creating targeted content to drive engagement and community participation. Handled merchandising operations, addressing client inquiries to ensure customer satisfaction. Researched and negotiated media collaborations to strengthen brand visibility and partnership opportunities.

Project - Amazing Hotels: Life Beyond The Lobby at BBC Studios x Six Senses Ibiza

May 1, 2024 - Present

Co-produced filming of the ‘Amazing Hotels’ TV show along with BBC crew.