Results-driven market research professional and MS Integrated Marketing/Analytics graduate from New York University. I enjoy turning complex research findings into clear, actionable insights that help clients make better, evidence-based decisions. I’m eager to combine strong analytical skills with a community-centered mindset—communicating research effectively, partnering closely with stakeholders, and driving strategies that create measurable impact.

Rachel Wan

Results-driven market research professional and MS Integrated Marketing/Analytics graduate from New York University. I enjoy turning complex research findings into clear, actionable insights that help clients make better, evidence-based decisions. I’m eager to combine strong analytical skills with a community-centered mindset—communicating research effectively, partnering closely with stakeholders, and driving strategies that create measurable impact.

Available to hire

Results-driven market research professional and MS Integrated Marketing/Analytics graduate from New York University. I enjoy turning complex research findings into clear, actionable insights that help clients make better, evidence-based decisions.

I’m eager to combine strong analytical skills with a community-centered mindset—communicating research effectively, partnering closely with stakeholders, and driving strategies that create measurable impact.

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Language

English
Fluent

Work Experience

Manager, Client Services at Kantar
May 1, 2026 - July 31, 2026
Continued leading custom cross-solution research studies with a focus on data integrity and actionable insights for clients across multiple verticals. Maintained primary client liaison responsibilities, managing expectations, deliverables, and outcomes aligned to business objectives.
Manager, Client Services at Kantar
November 1, 2024 - March 31, 2025
Led custom cross-solution research studies, ensuring data integrity and translating findings into actionable insights for clients across CPG, pharmaceutical, entertainment, insurance, and financial services. Served as primary client liaison, managing relationships, expectations, and deliverables to consistently meet business objectives.
Senior Associate, Client Leadership at Kantar
September 1, 2021 - November 30, 2024
Led end-to-end qualitative research studies, crafting engaging narratives and data-backed recommendations to support optimization. Managed day-to-day client requests, ensured data validation, and developed analytical frameworks to meet rigorous quality standards.
Campaign Insights Intern at Mediahub
June 1, 2021 - August 31, 2021
Extracted key insights from multiple data sources to support media strategy effectiveness and amplify campaign impact.
Marketing Intern at Wardrobe
January 1, 2021 - June 30, 2021
Drove Wardrobe’s holistic community-driven marketing strategy across social media, email newsletters, events, brand ambassador programs, and offline Wardrobe hubs.
Marketing Coordinator at Chinese American Museum
December 1, 2018 - October 31, 2019
Led comprehensive marketing strategies for exhibitions, programs, and community initiatives. Developed website and social media content, managed partnerships, and improved engagement by analyzing visitor feedback.
Advertising and Marketing Assistant at Sing Tao Newspapers Los Angeles Ltd.
July 1, 2017 - March 31, 2018
Supported the COO in implementing marketing initiatives, managing client partnerships, and optimizing advertising sales strategies across Sing Tao’s platforms.
Undergraduate Research Assistant at UCSB Department of Communication
January 1, 2016 - July 31, 2016
Completed a meta-analysis on Ethnolinguistic Vitality Theory, published in the Oxford Research Encyclopedia of Communication.

Education

M.S. Integrated Marketing at New York University
January 1, 2023 - December 31, 2023
B.A. Communication at University of California, Santa Barbara
January 1, 2016 - July 1, 2016

Qualifications

NYU SPS Real World Spring 2021 (First Place | Client: HP)
January 1, 2021 - July 16, 2026
MAIP 2021 Summer Project (First Place | Client: IZZE)
July 1, 2021 - July 16, 2026

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Financial Services, Professional Services, Non-Profit Organization