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Rachel Leong

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Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch…

About

Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins.

I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.

  • 11 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Media & Entertainment
  • Wholesale & Distribution
  • Professional Services
  • Manufacturing
  • Software & Internet

More experts in Singapore, Singapore

Work experience· 5 roles

Regional Digital Merchandiser · Louis Vuitton (Leather Goods)Jul 2021 – Present · 5 yrs 5 mos

Led digital merchandising strategy across Singapore, Malaysia, Thailand and Australia markets in women’s leather goods representing 60% of the total digital business. Influenced quarterly showroom buying sessions using sell-through and demand data to push through digital activations and improving digital share. Executed 360 product launch plans in collaboration with merchandising, supply chain, paid ads, SEO and CRM teams. Optimized onsite product placement and category sorting logic, improving user experience and increasing conversion rate. Managed weekly & monthly trading analysis with relevant stakeholders. Led onboarding of new digital tools and new website expansions.

Regional Digital Merchandiser · Louis VuittonJul 2021 – Present · 5 yrs 5 mos

Led digital merchandising strategy across Singapore, Malaysia, Thailand and Australia, representing 60% of the digital business. Influenced quarterly showroom buying sessions, executed 360 product launch plans with cross-functional teams, optimized onsite product placement and category sorting, and onboarded new digital tools.

Production Manager · Ask & EmblaAug 2020 – Jun 2021 · 11 mos

Managed end-to-end production lifecycle from design handover to delivery, partnered with in-house designers and external suppliers to translate concepts into scalable products, and built a sustainable supplier base.

Regional Buyer - Private Label · Zalora GroupDec 2014 – May 2020 · 5 yrs 6 mos
Regional Buyer | Private Label · Zalora GroupDec 2014 – May 2020 · 5 yrs 6 mos

Education

Bachelor of Business (Management) · Royal Melbourne Institute of Technology (RMIT)2010 – 2012
Bachelor of Business (Management) · Royal Melbourne Institute of Technology (RMIT)2010 – 2012

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