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Hi, I’m Rachel Leong. I’m a digital merchandising professional who loves turning data into profitable product stories. Over the past decade I’ve driven category growth across SEA and Oceania through data-led assortment, onsite optimization and 360 cross-functional launch execution. From leading private-label initiatives and production workflow to luxury digital merchandising, I’ve influenced quarterly buying, improved conversion, and steered new website launches and tool implementations across regions. I’m curious, commercially minded, and adept at spotting demand drivers and macro trends.…Hi, I’m Rachel Leong. I’m a digital merchandising professional who loves turning data into profitable product stories. Over the past decade I’ve driven category growth across SEA and Oceania through data-led assortment, onsite optimization and 360 cross-functional launch execution. From leading private-label initiatives and production workflow to luxury digital merchandising, I’ve influenced quarterly buying, improved conversion, and steered new website launches and tool implementations across regions. I’m curious, commercially minded, and adept at spotting demand drivers and macro trends.

Rachel Leong

Merchandiser, Digital Marketer, Brand Strategist, +4

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Hi, I’m Rachel Leong. I’m a digital merchandising professional who loves turning data into profitable product stories. Over the past decade I’ve driven category growth across SEA and Oceania through data-led assortment, onsite optimization and 360 cross-functional launch execution. From leading private-label initiatives and production workflow to luxury digital merchandising, I’ve influenced quarterly buying, improved conversion, and steered new website launches and tool implementations across regions. I’m curious, commercially minded, and adept at spotting demand drivers and macro trends.…Hi, I’m Rachel Leong. I’m a digital merchandising professional who loves turning data into profitable product stories. Over the past decade I’ve driven category growth across SEA and Oceania through data-led assortment, onsite optimization and 360 cross-functional launch execution. From leading private-label initiatives and production workflow to luxury digital merchandising, I’ve influenced quarterly buying, improved conversion, and steered new website launches and tool implementations across regions. I’m curious, commercially minded, and adept at spotting demand drivers and macro trends.

Available to hire

Hi, I’m Rachel Leong. I’m a digital merchandising professional who loves turning data into profitable product stories. Over the past decade I’ve driven category growth across SEA and Oceania through data-led assortment, onsite optimization and 360 cross-functional launch execution.

From leading private-label initiatives and production workflow to luxury digital merchandising, I’ve influenced quarterly buying, improved conversion, and steered new website launches and tool implementations across regions. I’m curious, commercially minded, and adept at spotting demand drivers and macro trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Regional Digital Merchandiser at Louis Vuitton

July 1, 2021 - Present

Led digital merchandising strategy across Singapore, Malaysia, Thailand and Australia, representing 60% of the digital business. Influenced quarterly showroom buying sessions, executed 360 product launch plans with cross-functional teams, optimized onsite product placement and category sorting, and onboarded new digital tools.

Regional Buyer | Private Label at Zalora Group

December 1, 2014 - May 1, 2020

Managed end-to-end category performance across regional private label and wholesale portfolios, developed seasonal range plans using sales analytics, led supplier relationship management, and translated search trend research into commercially viable collections aligned with brand positioning.

Production Manager at Ask & Embla

August 1, 2020 - June 1, 2021

Managed end-to-end production lifecycle from design handover to delivery, partnered with in-house designers and external suppliers to translate concepts into scalable products, and built a sustainable supplier base.