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Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins. I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.…Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins. I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.

Rachel Leong

Merchandiser, Digital Marketer, Brand Strategist, +5

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Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins. I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.…Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins. I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.

Available to hire

Hi, I’m Rachel Leong, a regional digital merchandiser and buyer with a proven track record of growing category performance across SEA and Oceania through data-led assortment, onsite optimization, and 360-degree launch execution. I’m passionate about turning demand and trend signals into commercially viable ranges, collaborating across merchandising, design, supply chain, and marketing to drive revenue and margins.

I’m curious, commercially minded, and collaborative, with a knack for building sustainable supplier networks, shaping digital strategies, and championing change across cross-functional teams. I thrive in fast-paced environments and love translating consumer insights into products and experiences that delight customers and support brand positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Regional Digital Merchandiser at Louis Vuitton

July 1, 2021 - Present

Led digital merchandising strategy across Singapore, Malaysia, Thailand and Australia, representing 60% of the digital business. Influenced quarterly showroom buying sessions, executed 360 product launch plans with cross-functional teams, optimized onsite product placement and category sorting, and onboarded new digital tools.

Regional Buyer | Private Label at Zalora Group

December 1, 2014 - May 1, 2020

Managed end-to-end category performance across regional private label and wholesale portfolios, developed seasonal range plans using sales analytics, led supplier relationship management, and translated search trend research into commercially viable collections aligned with brand positioning.

Production Manager at Ask & Embla

August 1, 2020 - June 1, 2021

Managed end-to-end production lifecycle from design handover to delivery, partnered with in-house designers and external suppliers to translate concepts into scalable products, and built a sustainable supplier base.

Regional Buyer - Private Label at Zalora Group

December 1, 2014 - May 1, 2020

Managed end-to-end category performance across regional private label and wholesale portfolios, balancing revenue growth, margins and stock health across SEA markets. Developed seasonal range plans using sales analytics, consumer buying patterns and competitive benchmarking to optimize category mix and depth. Led supplier relationship management across regional vendors, negotiating cost structures, MOQs and production lead times to maintain margin targets and mitigate supply risk. Partnered with design and product development teams to translate search trend research into commercially viable collections aligned with brand positioning.

Regional Digital Merchandiser at Louis Vuitton (Leather Goods)

July 1, 2021 - Present

Led digital merchandising strategy across Singapore, Malaysia, Thailand and Australia markets in women’s leather goods representing 60% of the total digital business. Influenced quarterly showroom buying sessions using sell-through and demand data to push through digital activations and improving digital share. Executed 360 product launch plans in collaboration with merchandising, supply chain, paid ads, SEO and CRM teams. Optimized onsite product placement and category sorting logic, improving user experience and increasing conversion rate. Managed weekly & monthly trading analysis with relevant stakeholders. Led onboarding of new digital tools and new website expansions.