Available to hire
Hi, I’m Ritu Solanki, a Paid Media Specialist with over 12 years of experience delivering high-ROAS campaigns across industries like law, healthcare, BFSI, hospitality, and landscaping. I optimize campaigns to maximize ROAS, manage budgets up to £300K per month, and lead full-funnel performance strategies. I’ve spent 7+ years working remotely with U.S. and Canadian clients and am proficient with GA4, GTM, SEMrush, and collaboration tools like Slack and Monday.com.
I help US and EU brands scale profitably and am available for contract, consulting, or remote roles. I enjoy translating data into actionable insights and collaborating with cross-functional teams to drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
PPC Consultant (Remote) at Juris Digital
April 1, 2024 - June 1, 2025Managed Google Ads, Bing, and Local Services Ads for over 25 US-based legal clients, improving online visibility and reach. Increased qualified lead volume by 35% through bid strategy optimization and negative keyword refinements. Collaborated with remote teams across US time zones using Slack, Monday.com, Call Rail, and Optmyzr to streamline communication and project management.
Sr. Paid Ads Manager (Remote) at Lawnline Marketing
July 1, 2023 - February 1, 2024Managed monthly Google Ads and Facebook Ads campaigns with budgets over $200K, driving traffic and conversions. Reduced CPL by 40% through geo-fencing and custom audience segmentation. Developed and executed paid acquisition strategies across Google, Meta, and YouTube to boost brand visibility and engagement.
Performance Marketing Manager (Remote) at Runtime Solutions Pvt. Ltd.
June 1, 2022 - August 1, 2022Managed multi-channel paid campaigns across Google, Bing, Facebook, LinkedIn, and YouTube; developed targeted B2B and B2C strategies that improved CTR and reduced CPL. Conducted audience research and A/B testing to optimize conversion performance and messaging relevance. Built and maintained a strong brand presence across social platforms to enhance engagement.
Assistant Manager (Remote) at Icreon Communications Pvt. Ltd.
August 1, 2020 - December 1, 2021Led end-to-end Google Ads campaigns for US-based clients; oversaw social media ad campaigns across Facebook, Instagram, LinkedIn, and YouTube; created weekly reports and presented performance insights to stakeholders; managed campaign budgets to achieve ROAS goals, contributing to profitability.
Senior Process Executive – Google Ads QA at Cognizant Services Pvt. Ltd.
August 1, 2018 - November 1, 2019Audited Google Ads campaign setups for global SMB clients (US/UK/India) ensuring 100% optimization accuracy; conducted internal training on latest Google Ads updates; supported email marketing campaigns; maintained quality control and process compliance.
PPC Analyst at All PC Support
January 1, 2018 - May 1, 2018Managed and optimized Google Ads campaigns within the education sector; utilized Google Analytics to analyze campaign performance and deliver actionable insights to improve ROI; led bid strategy optimization and created performance dashboards for client reporting.
Business Operations Analyst – Google Ads at Accenture Services Pvt. Ltd.
December 1, 2015 - February 1, 2017Oversaw end-to-end Google Ads campaigns for North American clients across hospitality, automotive, and retail industries. Provided strategic insights and performance-driven recommendations; optimized media budgets and cross-channel campaigns; collaborated with cross-functional global teams.
CRM Executive – Google Ads (Domestic Clients) at HCL Technologies Limited
August 1, 2014 - December 1, 2015Led end-to-end management of Google Ads campaigns for Indian clients, including keyword research, bid strategy, and performance monitoring. Delivered detailed campaign audits, implemented optimizations, and generated performance reports; conducted training sessions for internal teams on Google Ads policies and updates.
Assistant Online Digital Manager at Pragya Academy
November 1, 2013 - August 1, 2014Planned and executed Google Ads and email marketing campaigns; managed SEO initiatives, optimized landing pages, and executed social media marketing campaigns; supervised a small team responsible for content uploads and performance reporting.
Online Strategist at Rampgreen Solutions Pvt. Ltd.
January 1, 2013 - November 1, 2013Developed and implemented comprehensive PPC strategies, including ad copy creation, audience targeting, and landing page performance analysis. Oversaw budget allocation and performance reporting for high-CTR campaigns to maximize cost efficiency.
Sales Associates at Zeco Aircon Industries Pvt. Ltd.
June 1, 2011 - December 1, 2012Launched and managed Google Ads campaigns to drive visibility and sales for HVAC product lines. Generated detailed quotation and lead conversion reports to support sales strategy and performance tracking.
HR Executive at TDS Group of Consultancy
September 1, 2009 - April 1, 2011Led full-cycle recruitment for telecom clients, encompassing candidate sourcing, screening, interview coordination, and onboarding processes.
PPC Consultant (Remote) at Juris Digital – US Law Firm Agency
June 1, 2023 - June 1, 2025Managed Google Ads, Bing, and Local Services Ads for 5+ U.S. legal clients; increased qualified lead volume by 35% through bid strategy refinements and negative keywords; collaborated with remote teams via Slack, Monday.com, Call Rail, and Optmyzr.
Performance Marketing Manager at Runtime Solutions Pvt., Mumbai (Remote)
June 23, 2022 - August 31, 2022Managed multi-channel paid campaigns across Google, Bing, Facebook, LinkedIn, and YouTube; developed B2B and B2C strategies; conducted audience research and A/B testing to optimize conversions.
Assistant Manager at Icreon Communications Pvt. Ltd., Gurgaon
August 1, 2020 - December 31, 2021Led end-to-end Google Ads campaigns for US-based clients including strategy, setup, and performance optimization; oversaw social media ad campaigns; created weekly reports and presented insights; managed budgets and ROAS goals.
Senior Process Executive – Digital Marketing at QA Cognizant Services Pvt. Ltd., Gurgaon
August 1, 2018 - November 30, 2019Audited Google Ads campaign setups for global SMB clients (US/UK/India) ensuring optimization accuracy; conducted internal training on latest Google Ads updates; supported email marketing campaigns.
PPC Analyst at All PC Support, Gurgaon
January 1, 2018 - May 31, 2018Executed Google Ads campaigns in the education vertical; analyzed performance using Google Analytics; conducted bid strategy optimization and created performance dashboards for clients.
Business Operations Analyst – Digital Ads at Accenture Services Pvt. Ltd., Gurgaon
December 1, 2015 - February 28, 2017Managed Google Ads campaigns for North American clients in hospitality, auto, and retail; delivered strategic recommendations; handled budget optimization and cross-channel campaign refinement; collaborated with global teams.
CRM Executive – Google Ads (Domestic Clients) at HCL Technologies Limited | Noida
August 1, 2014 - December 31, 2015Managed end-to-end Google Ads campaigns for Indian clients including keyword research, bid management, and performance tracking; provided campaign audits, optimizations, and reporting; trained internal teams on AdWords policies and platform updates.
Assistant Online Digital Manager at Pragya Academy, New Delhi
November 1, 2013 - August 31, 2014Designed and executed Google Ads and email campaigns; handled SEO/webmaster tools, landing pages, and social campaigns; led a team for content uploads and marketing reporting.
Online Strategist at Rampgreen Solutions Pvt. Ltd., New Delhi
January 1, 2013 - November 30, 2013Developed PPC strategy including ad copy, targeting, and landing page analysis; managed budgets and reporting for high-CTR campaigns.
Sales Associate (Google Ads) at Zeco Aircon Industries Ltd., New Delhi
June 1, 2011 - December 31, 2012Created Google Ads campaigns for HVAC product lines; produced quotation and lead conversion reports.
HR Executive at TDS Group of Consultancy, Chandigarh
September 1, 2009 - April 30, 2010Managed end-to-end recruitment for telecom clients, including sourcing, screening, and onboarding.
Education
at Uttar Pradesh Technical University, Ghaziabad
August 1, 2006 - July 1, 2009 at Institute of Management and Studies, Dehradun
August 1, 2003 - July 1, 2006Qualifications
Industry Experience
Software & Internet, Education, Travel & Hospitality, Retail, Professional Services, Telecommunications, Media & Entertainment, Healthcare, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Performance Marketer
We have the best performance marketer experts on Twine. Hire a performance marketer today.